Be Your Community's Mobile Leader
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The document discusses how local news organizations can become leaders in mobile content. It notes that mobile use for local news is growing, especially among younger demographics, and represents an opportunity for advertisers. The document advocates for a mobile-first strategy that focuses on text alerts, applications, social media, and easy-to-use mobile websites. It also discusses how crowdsourcing, events coverage, and collaboration can enhance a mobile approach.
![Be Your Community’s Mobile Leader Steve Buttry Ohio Newspaper Association March 30, 2011 [email_address] , @stevebuttry, tbd.com](https://image.slidesharecdn.com/mobile-firstohio-110330144210-phpapp02/85/Be-Your-Community-s-Mobile-Leader-1-320.jpg)
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Be Your Community's Mobile Leader
- 1. Be Your Community’s Mobile Leader Steve Buttry Ohio Newspaper Association March 30, 2011 [email_address] , @stevebuttry, tbd.com
- 12. Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
- 36. Crowdsource
- 37. Crowdsource
- 38. Say what you don’t know
- 40. Link to fresh content
- 41. Link to fresh content
- 42. Use hashtags