These are the slides for my presentation on the Complete Community Connection for today's session of the Poynter/McCormick Big Ideas Conference. For more on C3, check my blog: http://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection/

1. Change the Relationship Poynter Big Idea Conference Steve Buttry C3 Coach Gazette Communications Steve.buttry@gazcomm.com @stevebuttry on Twitter

3. Our current relationshipwith business customers Huge expense line in budget Lots of inefficiency Ad rates dropping Ad revenues dropping Lots of digital competition

4. C3 approach Direct transactions Lead generation Targeted advertising Business search Marketing services for business Handle multiple needs (including advertising with competitors)

5. Driving vertical Databases for drivers (traffic, gas prices) Social groups (parents of teen drivers, sports-car buffs, etc.) Directory of businesses serving drivers (repair, rental, insurance, parts, tires) Mobile Connect need w/solution swiftly

6. Community Content Driving Home Conversation Calendar Local knowledge

7. Personal content: graduation Web site for class, w/page for each Grad, family fill in most info Gift registry Target ads based on selection of school Sign up for email, text alerts for job listings based on career choice

8. Personal content Births Youth milestones School Graduation College life Military service Weddings Parenthood Divorce Jobs, pets, holidays, food, interests, health Illness Empty nesters Retirement Reunions Obituaries

9. The new relationshipwith business partners Revenue line in budget (maybe still expense line, too) Delivering high value, tailored to needs One-stop shop for connecting with customers