5. Why use
here?
• More people in your community use
Twitter than you think
• They’re younger than newspaper readers
• Produces content for your website
• Powerful search function (find sources)
• Changes your newsroom culture
• Twitter rocks on breaking news
6. •
•
•
•
Many more users
Much info private
Tougher to search
Not as immediate
(less frequent
updates)
• Engage, don’t
intrude
• Great for breaking
news
• Great real-time
search
• Engagement not as
intrusive
• Hashtags help more
w/ search,
conversation
7. 4 things you should do*
•
•
•
•
Master Twitter’s advanced search
Livetweet breaking news & events
Crowdsource on Twitter & Facebook
Post photos (newsy, feature & old) on
Facebook
* whatever size your newsroom & wherever it is
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26. Livetweeting tips
• Feed tweets into site (ScribbleLive,
CoverItLive, Twitter widgets)
• Don’t transcribe; observe & report
• In sports, mix play-by-play & commentary
• Use hashtag (& check & engage)
• Tweet unfolding breaking news stories
• Verify, verify, verify (& correct quickly)
• Check facts before you hit “tweet”
40. Crowdsourcing tips
• Say what you know, what you need to
know
• Don’t just ask for help; invite people to tell
their stories, share their photos
• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
41. Crowdsourcing tips
•
•
•
•
•
Use Facebook, Twitter, website, paper
Search & crowdsource simultaneously
Be careful about repeating rumors
Seek photos, videos from the community
It doesn’t work every time (what
journalism technique does?)
58. Why converse w/ no link?
• Question invites conversation
• Engagement w/ question boosts
views/engagement on subsequent links
• Builds brand, gain followers
• Do you enjoy conversation w/ people
always calling attention to themselves?
59. Read more about it
•
•
•
•
stevebuttry.wordpress.com
slideshare.net/stevebuttry
@stevebuttry
stephenbuttry@gmail.com
Notes de l'éditeur
We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.