These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

1. Tools of Engagement Steve Buttry sbuttry@journalregister.com Delaware County Times June 30, 2011

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3. Ways to use social media Daily routine Find sources Breaking news Crowdsourcing Investigative reporting Distribute content Personal & newsroom accounts

4. Connect w/ sources (balance, disclosure?) Check pages of agencies, people on beat Crowdsourcing Look for people in the news Ask for permission to use photos Search (not all content is public)

5. Engage on other pages, not just your own (and not just to promote) Be conversational Share links from other sources Create a journalist page If “friending” sources bothers you, address in profile

6. Many more users Much info private Tougher to search Not as immediate (less frequent updates) Engage, don’t intrude Great for breaking news Great real-time search Engagement not as intrusive Hashtags help w/ search, conversation

7. Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) NearbyTweets Breaking news Crowdsourcing

8. Use other social tools, too

9. Why use Twitter? It can save you time It extends your reach It’s an engaging, conversational tool It’s great for connecting with eyewitnesses

16. Before the big story breaks Follow lots of local people (NearbyTweets, replies, retweets, check followers) Join local conversation Master Twitter search (advanced) Promote local #hashtag taxonomy (#okstorm) Use Twitter routinely on your beat

17. Quakes, tornadoes, floods Indonesia Twitter HQ

23. When the big story breaks Twitter Search (advanced) Connect w/ witnesses Crowdsource Tweet early & often Seek verification Address rumors (say what you don’t know) Seek photos Converse Answer questions Thank contributors Promote fresh content Link to new reports (even competitors’) Be human (fun where appropriate)

24. @statesman case study

25. Crowdsource

26. Crowdsource

27. Say what you don’t know

28. Converse w/ public

29. Link to fresh content

30. Link to fresh content

31. Routine beat coverage Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) Lists (Twitter, TweetDeck, HootSuite) Breaking news Crowdsourcing Live-tweet or liveblog (can feed in tweets)

32. Sports coverage Follow athletes, coaches, teams, bloggers Find and follow fans Follow, promote hashtags Crowdsource questions for interviews Live-tweet or liveblog games (can feed in tweets) Feed tweets into stories

33. Ethical considerations How do you identify yourself? Ask skeptical questions Seek verification Ask question, don’t repeat rumor Correct quickly

35. Crowdsourcing tips Say what you know Say what you want to know Say what you don’t know Say what you need to know Don’t spread rumors Vet sources & information

36. Set the stage Build engaged community (follow people, converse with them) Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL) Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)

37. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly

38. What is curation? Museum curator: Studies topic Chooses relevant content (other sources & museum collection) Authenticates Groups related items Provides context Presents exhibit Journalism curator: Studies topic Chooses relevant content (social media, blogs, staff) Authenticates Groups related items Provides context Presents collected content

39. Curation tools for journos Google & other search engines Twitter Search (advanced) Other Social media search Storify, Storyful, Chirpstory Blackbird Pie Quote URL

40. Curation sources Social media (Twitter, Facebook, Flickr, YouTube …) Blogs Staff content (current & archives) Other news media (yes, competition)

41. Authenticate & attribute Ask: “How do you know that?” Ask careful questions of crowd to help you vet & verify Check links, tweets & information on sources Link to original source Attribute

42. Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry zombiejournalism.com