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MANIFESTO
The Dream Machine
- It can absorb and then lock up carbon
- Provide a carbon neutral building material or energy source
- Help stabilise vulnerable soils
- Provide a flood management system
- Offer a source of shade and cooling
- A wildlife habitat and pollution filter
- It’s an object that makes virtually every human being feel happier
Trees. It’s time to get planting.
TREES 	  	 We will radically increase tree planting and double woodland cover. 	

CITIES     We will bring a cool green revolution to our towns and cities.
                	       	                                  1. 	   TREES 	 	     We will radically increase tree planting and double woodland cover. 	




CARBON 	 	 We will play a major part in tackling climate change.
                                                           	      +
                                                           2,	    CITIES 	 	    We will bring a cool green revolution to our towns and cities.
                                                           	      +
                                                           3.	    CARBON 	 	    We will play a major part in tackling climate change.
                                                           	      +




WOOD
                                                           4.	    WOOD 	 	      We will produce more timber and use more timber.
                                                           	      +

                                We will produce more timber and use more timber.
                                                           5.	    JOBS 	   	    We will support green jobs and sustainable skills.
                	       	                                  	      +




JOBS
                                                           6.	    HAPPINESS 	   We will help to create healthier and happier communities.
                                                           	      +
                                                           7.
    BEAUTY 
 
    We will transform our region’s image, from the field to the city.

           We will support green jobs and sustainable skills.
            	           	

HAPPINESS We will help to create healthier and happier communities.
                            	


BEAUTY 
 
 We will transform our region’s image, from the field to the city.
Trees.
Trees.
- We will radically increase tree planting and double our
  woodland cover.
- The Northwest has the opportunity and the capacity.
- We have the ‘headroom’ for growth.
- We have significantly lower levels of woodland cover
  than both the national and European averages.
- We also have the available land for a number of types
  of new woodland planting.
37%
Our woodland ‘deficit’
- 6.6% of our land area is woodland.
- Compared to an average for England of 8.4%.
- 37% across the European Union.
- In our more densely populated urban areas the
  woodland ‘deficit’ is even more pronounced.

                                                                            8.4%
                                                                 6.6%
                                                     4%


                                                  Mersey belt   Northwest   England   EU
Why does it matter?
- For starters...
- Less accessible woodland for the 7 million people who call our region home.
- Less carbon ‘locked up’ in our landscape than we might.
- Less resilient to the future impacts of climate change than we need to be.
- Areas of forest or woodland that we do have are disconnected.
- And we are inevitably producing less timber than we might.
- We need to address this deficit and turn our forestry fortunes around.
Doubling woodland cover
- Can we double our levels of woodland cover by 2050?
- Total land area of the Northwest is just over 1.4 million hectares.
- Of this 96,000 hectares is identified as woodland – 6.6% of our land area.
- To double our woodland cover would require us to plant an additional 2,400
  hectares of woodland each year over the next 40 years.
- AND ensure that we do not lose any existing areas of woodland through
  land use change or lack of management.
- This target does not include woodlands that are less than 2 hectares in size
  or the critical status of trees in towns.
How do we pull this off?
- We need a regional engagement programme.
- We have to start mapping out our generic landscape areas that
  we need to consider across the region.
- Reality check with existing woodland visions or plans.
- Launch a thorough investigation of what types of woodland cover
  we are aiming for.
Overcoming barriers
- Historical support for other types of land use.
- High land values.
- Competition with other land use types.
- Possible solutions?
    - New, innovative approaches to planting
    - Woodland creation as part of planning or development permissions
    - Reformed grant regimes
    - A greater focus on carbon sequestration opportunities, a greater market for
      woodfuel and the need to address a future, significant shortfall in our
      domestic timber supply.
Cities.




Cities.
Cities.
- We will bring a cool green revolution to our towns and cities.
- Increased property prices
- Reduced traffic noise
- Higher levels of health and mental wellbeing.
- Reducing the urban heat island effect
- Helping to reduce the risk of surface water flooding
Greening Greater Manchester
- If Greater Manchester were to increase its tree cover
  by 10% for example, it could stabilise maximum
  surface temperature levels at or below the 1961-1990
  baseline until the end of the century.
- BUT a 10% decrease in urban greening, combined with
  the effects of climate change, could increase the
  maximum surface temperature of high density
  residential areas by up to 7 degrees.
Cities.
- Issues include:
- Mapping and auditing our areas
- Integrating with key urban strategies
- Winning hearts and minds
- Our doubling woodland cover target could and
  should be matched with a similar doubling of the tree
  canopy in our urban areas
Carbon.
Carbon.
- We will play a major part in tackling climate change.
- UK Low Carbon Transition Plan
    - In 2007, forests in England removed about 2.9 million tonnes
      of carbon dioxide from the atmosphere
    - The rate is declining, as forests planted in the 1950s to
      1980s reach maturity
    - An additional 10,000 hectares of woodland per year for 15
      years could remove up to 50 million tonnes of carbon
      dioxide between now and 2050.
Our carbon potential

                                                             16 million tonnes




                                                        3.9 million tonnes




                                          2040   2045 2050
                                   2035
                            2030
                     2025
              2020
       2015

                                                        Enhanced creation - cumulative carbon store by 2050
                                                        Business as usual -cumulative carbon store by 2050
Our carbon potential
- 96,000 hectares of woodland in the region, representing a
  carbon store of 6.5 million tonnes.
- Business as usual, 400 hectares per year, would still see a
  carbon dioxide store of 3.9 million tonnes created by 2050
- Based on an average accumulation rate of 12 tonnes of
  carbon dioxide per hectare per year.
- To almost double our woodland cover would store an
  additional 16 million tonnes of carbon dioxide by 2050.
- Even by 2020, an ambitious woodland creation
  programme could store 738,000 tonnes.
An affordable carbon strategy
- The social cost of this removal would be much less than other possible measures.
- According to the Read Report, an affordable cost per tonne of CO2 is considered to be
  anything below £100.
- Depending upon the type of woodland created, the cost per tonne of securing CO2 through
  woodland creation ranges from £75 for broadleaf farm woodland to a negative cost - i.e. a
  positive economic gain - of £50 per tonne for forests producing energy crops.
- NOT COUNTED... additional benefits, beyond carbon storage
    - of timber products being used and displacing more energy intensive materials
    - the opportunity to radically increase our production of woodfuel and other energy crops.
Wood.
Wood.
- We will produce more timber and use more timber.
- A singular and immediate opportunity to address a critical market failure
- The virtual disappearance of supplies of domestic timber from England within a
  generation.
- We are planting softwood in particular at a much slower rate
- This will result in ‘peak wood’ during the 2020s with a radical cut in timber
  availability
- Just as the market for low carbon products will be reaching maturity.
- And as existing softwood areas are felled, re-stocking is often reduced through
  opening up to new land uses, or a switch to broadleaves.
Wood.
- Time to turn back to commercial, productive forestry in order to
     - sustain our vibrant timber sector
    - to displace higher carbon materials in the market place.
    - to lock up even higher levels of carbon
- Concrete uses five times as much energy to produce as wood.
- Steel uses six times as much.
- If the 26,000 additional households forecast for the Northwest by
  2026 were all built in this way, we could save over 100,000 tonnes
  of carbon dioxide, through timber frames alone.
One tonne of timber CO2 equals...
- BRICK 	 	   	   4x
- CONCRETE 	      5x
- GLASS 	 	   	   6x
- STEEL 	 	   	   24x
- ALUMINIUM 	     126x
Jobs.
Jobs.
- We will support green jobs and green skills.
- Timber and forest related industries are worth £435 million in
  England’s Northwest and employ 69,000 people.
- Timber processing and sawmilling employs 8,345 people
- BSW at Carlisle processes 320,000 cubic metres of timber each
  year and employs 140 people.
- Iggesund in Workington has a £144 million turnover and employs
  500 people
- A W Jenkinson in Penrith employs 350 people and has a turnover of
  £150 million per year.
Jobs
- Plus tourism, leisure and recreational pursuits that are heavily
  reliant on the region’s woodlands.
- New woodlands, for example those created on neglected or
  derelicit land sites through the Newlands programme, can have
  a direct impact on business investment levels, too.
- Our sector can play a direct part in tackling worklessness and
  getting people back into work.
- The region also has an education and research capacity, e.g.
    - University of Cumbria’s National School of Forestry
    - Pulp and paper research at the University of Manchester.
The Green New Deal.
- As we double tree cover, lock up more carbon and
  boost our production and use of timber across the
  region, we want to make forestry and timber-
  related businesses in the region the direct and
  immediate beneficiaries of our ‘green new deal’ on
  woodlands.
- THESE ARE THE REAL GREEN COLLAR JOBS
Happiness.
Happiness.
- We will help to create healthier and happier communities.
- More trees mean a happier society.
- An increase in multi-purpose, accessible areas of woodland will bring direct and immediate
  health benefits.
- Trees make life more liveable. Woodlands are restorative environments
     - they can screen out noise from nearby traffic
    - they can absorb large numbers of people
    - offer a range of activities from gentle to vigorous, including walking, cycling, horse-riding,
      nature trails, picnics and mountain biking.
Evidence of happiness
- Just one case study from Chicago comparing people living in flats with, or without, a view of
  trees and grass found that a greener environment:
    - reduced stress in children;
    - increased concentration and self discipline;
    - reduced symptoms of ADHD;
    - increased the amount of play for local children;
    - halved the incidence of violent crimes and domestic violence;
    - increased strength of community and
    - increased the ability of the poorest single parent mothers to cope with major life issues.
Evidence of happiness
- Another study carried out in the Netherlands
  recently revealed that for every 10% increase
  in green space there was a reduction in
  health complaints equivalent to a reduction
  of five years of age.
- Green space, in health terms, literally made
  local communities younger.
Access is critical.
- In England’s Northwest we have made progress
- Around 67% of the region’s population now lives within 4km or a
  woodland sized 20 hectares or more
- Greater than the national average for the English regions but with
  much more scope for increased access - and wellbeing.
- As we increase our woodland cover, we must and will increase
  access, too. We want to see every household in the region brought
  within five minutes walk of an area of green space of at least two
  hectares.
Beauty.
Beauty.
- We will transform our region’s image, from the field to the city.
- Your brand is what you’re known for.
- You cannot shift image and reputation through marketing or the creation of straplines or
  logos: it is in the physicality of a place and in the experience of that place that a ‘brand’ is
  created.
- A radical programme of urban and rural greening across England’s Northwest will have a
  dramatic impact on regional image and reputation.
- Our regional marketing campaigns can capture and telegraph reality but only if an
  investment is made in creating a more beautiful and liveable region.
The value of green image
- The Return on Investment?
- Bold Moss in St Helens
    - Bold Colliery site, derelict industrial land
    - Transformed into a community woodland and nearly
      600 new homes built.
    - Property values in the surrounding area had risen by
      £15m as a direct result.
    - New developments worth £75m had been attracted.
The transformative impact
- There are a number of ways in which trees and woodlands can make
  a dramatic impact on image and reputation:
    - ‘The Airport Road’ experience for international visitors and investors
    - The built environment and major development schemes, ensuring that
      major developments are successful and fully let.
    - House prices and housing market renewal.
    - Stronger communities.
      - If our aesthetic experience is enhanced we are more likely to feel a stronger
        bond of community, and a stronger identification with place and the others that
        we share it with.
A beautiful region
- A beautiful region? This should be our final
  manifesto aim.
- The less whimsical bottom line however on
  regional brand is...

- Trees will mean more business, added
  value to investments in major schemes,
  a more buoyant housing market and
  stronger, more cohesive communities.
TREES We will radically increase tree planting and double woodland cover. 	
CITIES We will bring a cool green revolution to our towns and cities.
                                                          1. 	    TREES 	 	     We will radically increase tree planting and double woodland cover. 	




CARBON We will play a major part in tackling climate change.
                                                          	       +
                                                          2,	     CITIES 	 	    We will bring a cool green revolution to our towns and cities.
                                                          	       +
                                                          3.	     CARBON 	 	    We will play a major part in tackling climate change.
                                                          	       +




WOOD
                                                          4.	     WOOD 	 	      We will produce more timber and use more timber.
                                                          	       +

               We will produce more timber and use more timber.
                                                          5.	     JOBS 	   	    We will support green jobs and sustainable skills.
                                                          	       +




JOBS We will support green jobs and sustainable skills.
                                                          6.	     HAPPINESS 	   We will help to create healthier and happier communities.
                                                          	       +
                                                          7.
     BEAUTY 
 
    We will transform our region’s image, from the field to the city.




HAPPINESS We will help to create healthier and happier communities.
BEAUTY We will transform our region’s image, from the field to the city.
Trees. It’s time to get planting.
But where?
England’s Northwest                                           Total land area

                                                        km2                     ha

Environmentally constrained                                     4,905            490,499

Urban outside environmental constraints                         2,570            256,963
Rural outside environmental constraints (agricultural
                                                                2,024            202,356
land grades 1, 2 & high likelihood 3a)
Rural outside environmental constraints (other)                 4,628            462,824

Total                                                          14,126           1,412,642
Existing woodland according to WI                            Total land area

                                                        ha                     %

Environmentally constrained                                   43,116               8.8%

Urban outside environmental constraints                        7,506               2.9%
Rural outside environmental constraints (agricultural
                                                               8,863               4.4%
land grades 1, 2 & high likelihood 3a)
Rural outside environmental constraints (other)               34,267               7.4%

Total                                                         93,752               6.6%
Additional woodland initial suggestion                        Land area

                                                        ha                %

Environmentally constrained                                  29,430           6.0%

Urban outside environmental constraints                       5,139           2.0%
Rural outside environmental constraints (agricultural
                                                              4,047           2.0%
land grades 1, 2 & high likelihood 3a)
Rural outside environmental constraints (other)              37,026           8.0%

Total                                                        75,642           5.4%
Based on Lancashire evidence                                  Land area

                                                        ha                %

Environmentally constrained                                  25,692           5.2%

Urban outside environmental constraints                       4,486           1.7%
Rural outside environmental constraints (agricultural
                                                              3,533           1.7%
land grades 1, 2 & high likelihood 3a)
Rural outside environmental constraints (other)              32,323           7.0%

Total                                                        66,034           4.7%
Suggested - Lancashire                         Land area

                                          ha               %

Environmentally constrained                    5,064           6.0%

Urban outside environmental constraints        1,155           2.0%

Rural outside environmental constraints
(agricultural land grades 1, 2 & high          1,057           2.0%
likelihood 3a)

Rural outside environmental constraints
                                               8,833           8.0%
(other)

Total                                      16,109              5.3%
Suggested - Cheshire                           Land area

                                          ha               %

Environmentally constrained                     851            6.0%

Urban outside environmental constraints         805            2.0%

Rural outside environmental constraints
(agricultural land grades 1, 2 & high          1,359           2.0%
likelihood 3a)

Rural outside environmental constraints
                                               8,210           8.0%
(other)

Total                                      11,225              5.0%
Suggested - Merseyside                         Land area

                                          ha               %

Environmentally constrained                     229            6.0%

Urban outside environmental constraints        1,032           2.0%


Rural outside environmental constraints
(agricultural land grades 1, 2 & high           198            2.0%
likelihood 3a)


Rural outside environmental constraints
                                                529            8.0%
(other)

Total                                          1,987           2.8%
Suggested - Greater Manchester               Land area

                                        ha               %

Environmentally constrained                   489        6.0%
Urban outside environmental
                                             1,864       2.0%
constraints

Rural outside environmental
constraints (agricultural land grades          79        2.0%
1, 2 & high likelihood 3a)

Rural outside environmental
                                             1,726       8.0%
constraints (other)

Total                                        4,158       3.3%
Suggested - Cumbria                      Land area

                                    ha               %

Environmentally constrained         22,543           6.0%

Urban outside environmental
                                          272        2.0%
constraints

Rural outside environmental
constraints (agricultural land       1,351           2.0%
grades 1, 2 & high likelihood 3a)

Rural outside environmental
                                    17,688           8.0%
constraints (other)

Total                               41,854           6.2%
...time for a regional dialogue

                        hectares
Lancashire               16,109
Cheshire                 11,225
Merseyside                1,987
Greater Manchester        4,158
Cumbria                  41,854
Total                    75,333
Trees. It’s time to get planting.

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Doubling Our Woodland and Tree Cover by 2050

  • 2. The Dream Machine - It can absorb and then lock up carbon - Provide a carbon neutral building material or energy source - Help stabilise vulnerable soils - Provide a flood management system - Offer a source of shade and cooling - A wildlife habitat and pollution filter - It’s an object that makes virtually every human being feel happier
  • 3.
  • 4. Trees. It’s time to get planting.
  • 5. TREES We will radically increase tree planting and double woodland cover. CITIES We will bring a cool green revolution to our towns and cities. 1. TREES We will radically increase tree planting and double woodland cover. CARBON We will play a major part in tackling climate change. + 2, CITIES We will bring a cool green revolution to our towns and cities. + 3. CARBON We will play a major part in tackling climate change. + WOOD 4. WOOD We will produce more timber and use more timber. + We will produce more timber and use more timber. 5. JOBS We will support green jobs and sustainable skills. + JOBS 6. HAPPINESS We will help to create healthier and happier communities. + 7. BEAUTY We will transform our region’s image, from the field to the city. We will support green jobs and sustainable skills. HAPPINESS We will help to create healthier and happier communities. BEAUTY We will transform our region’s image, from the field to the city.
  • 7. Trees. - We will radically increase tree planting and double our woodland cover. - The Northwest has the opportunity and the capacity. - We have the ‘headroom’ for growth. - We have significantly lower levels of woodland cover than both the national and European averages. - We also have the available land for a number of types of new woodland planting.
  • 8. 37% Our woodland ‘deficit’ - 6.6% of our land area is woodland. - Compared to an average for England of 8.4%. - 37% across the European Union. - In our more densely populated urban areas the woodland ‘deficit’ is even more pronounced. 8.4% 6.6% 4% Mersey belt Northwest England EU
  • 9. Why does it matter? - For starters... - Less accessible woodland for the 7 million people who call our region home. - Less carbon ‘locked up’ in our landscape than we might. - Less resilient to the future impacts of climate change than we need to be. - Areas of forest or woodland that we do have are disconnected. - And we are inevitably producing less timber than we might. - We need to address this deficit and turn our forestry fortunes around.
  • 10. Doubling woodland cover - Can we double our levels of woodland cover by 2050? - Total land area of the Northwest is just over 1.4 million hectares. - Of this 96,000 hectares is identified as woodland – 6.6% of our land area. - To double our woodland cover would require us to plant an additional 2,400 hectares of woodland each year over the next 40 years. - AND ensure that we do not lose any existing areas of woodland through land use change or lack of management. - This target does not include woodlands that are less than 2 hectares in size or the critical status of trees in towns.
  • 11. How do we pull this off? - We need a regional engagement programme. - We have to start mapping out our generic landscape areas that we need to consider across the region. - Reality check with existing woodland visions or plans. - Launch a thorough investigation of what types of woodland cover we are aiming for.
  • 12. Overcoming barriers - Historical support for other types of land use. - High land values. - Competition with other land use types. - Possible solutions? - New, innovative approaches to planting - Woodland creation as part of planning or development permissions - Reformed grant regimes - A greater focus on carbon sequestration opportunities, a greater market for woodfuel and the need to address a future, significant shortfall in our domestic timber supply.
  • 14. Cities. - We will bring a cool green revolution to our towns and cities. - Increased property prices - Reduced traffic noise - Higher levels of health and mental wellbeing. - Reducing the urban heat island effect - Helping to reduce the risk of surface water flooding
  • 15. Greening Greater Manchester - If Greater Manchester were to increase its tree cover by 10% for example, it could stabilise maximum surface temperature levels at or below the 1961-1990 baseline until the end of the century. - BUT a 10% decrease in urban greening, combined with the effects of climate change, could increase the maximum surface temperature of high density residential areas by up to 7 degrees.
  • 16. Cities. - Issues include: - Mapping and auditing our areas - Integrating with key urban strategies - Winning hearts and minds - Our doubling woodland cover target could and should be matched with a similar doubling of the tree canopy in our urban areas
  • 18. Carbon. - We will play a major part in tackling climate change. - UK Low Carbon Transition Plan - In 2007, forests in England removed about 2.9 million tonnes of carbon dioxide from the atmosphere - The rate is declining, as forests planted in the 1950s to 1980s reach maturity - An additional 10,000 hectares of woodland per year for 15 years could remove up to 50 million tonnes of carbon dioxide between now and 2050.
  • 19. Our carbon potential 16 million tonnes 3.9 million tonnes 2040 2045 2050 2035 2030 2025 2020 2015 Enhanced creation - cumulative carbon store by 2050 Business as usual -cumulative carbon store by 2050
  • 20. Our carbon potential - 96,000 hectares of woodland in the region, representing a carbon store of 6.5 million tonnes. - Business as usual, 400 hectares per year, would still see a carbon dioxide store of 3.9 million tonnes created by 2050 - Based on an average accumulation rate of 12 tonnes of carbon dioxide per hectare per year. - To almost double our woodland cover would store an additional 16 million tonnes of carbon dioxide by 2050. - Even by 2020, an ambitious woodland creation programme could store 738,000 tonnes.
  • 21. An affordable carbon strategy - The social cost of this removal would be much less than other possible measures. - According to the Read Report, an affordable cost per tonne of CO2 is considered to be anything below £100. - Depending upon the type of woodland created, the cost per tonne of securing CO2 through woodland creation ranges from £75 for broadleaf farm woodland to a negative cost - i.e. a positive economic gain - of £50 per tonne for forests producing energy crops. - NOT COUNTED... additional benefits, beyond carbon storage - of timber products being used and displacing more energy intensive materials - the opportunity to radically increase our production of woodfuel and other energy crops.
  • 22. Wood.
  • 23. Wood. - We will produce more timber and use more timber. - A singular and immediate opportunity to address a critical market failure - The virtual disappearance of supplies of domestic timber from England within a generation. - We are planting softwood in particular at a much slower rate - This will result in ‘peak wood’ during the 2020s with a radical cut in timber availability - Just as the market for low carbon products will be reaching maturity. - And as existing softwood areas are felled, re-stocking is often reduced through opening up to new land uses, or a switch to broadleaves.
  • 24. Wood. - Time to turn back to commercial, productive forestry in order to - sustain our vibrant timber sector - to displace higher carbon materials in the market place. - to lock up even higher levels of carbon - Concrete uses five times as much energy to produce as wood. - Steel uses six times as much. - If the 26,000 additional households forecast for the Northwest by 2026 were all built in this way, we could save over 100,000 tonnes of carbon dioxide, through timber frames alone.
  • 25. One tonne of timber CO2 equals... - BRICK 4x - CONCRETE 5x - GLASS 6x - STEEL 24x - ALUMINIUM 126x
  • 26. Jobs.
  • 27. Jobs. - We will support green jobs and green skills. - Timber and forest related industries are worth £435 million in England’s Northwest and employ 69,000 people. - Timber processing and sawmilling employs 8,345 people - BSW at Carlisle processes 320,000 cubic metres of timber each year and employs 140 people. - Iggesund in Workington has a £144 million turnover and employs 500 people - A W Jenkinson in Penrith employs 350 people and has a turnover of £150 million per year.
  • 28. Jobs - Plus tourism, leisure and recreational pursuits that are heavily reliant on the region’s woodlands. - New woodlands, for example those created on neglected or derelicit land sites through the Newlands programme, can have a direct impact on business investment levels, too. - Our sector can play a direct part in tackling worklessness and getting people back into work. - The region also has an education and research capacity, e.g. - University of Cumbria’s National School of Forestry - Pulp and paper research at the University of Manchester.
  • 29. The Green New Deal. - As we double tree cover, lock up more carbon and boost our production and use of timber across the region, we want to make forestry and timber- related businesses in the region the direct and immediate beneficiaries of our ‘green new deal’ on woodlands. - THESE ARE THE REAL GREEN COLLAR JOBS
  • 31. Happiness. - We will help to create healthier and happier communities. - More trees mean a happier society. - An increase in multi-purpose, accessible areas of woodland will bring direct and immediate health benefits. - Trees make life more liveable. Woodlands are restorative environments - they can screen out noise from nearby traffic - they can absorb large numbers of people - offer a range of activities from gentle to vigorous, including walking, cycling, horse-riding, nature trails, picnics and mountain biking.
  • 32. Evidence of happiness - Just one case study from Chicago comparing people living in flats with, or without, a view of trees and grass found that a greener environment: - reduced stress in children; - increased concentration and self discipline; - reduced symptoms of ADHD; - increased the amount of play for local children; - halved the incidence of violent crimes and domestic violence; - increased strength of community and - increased the ability of the poorest single parent mothers to cope with major life issues.
  • 33. Evidence of happiness - Another study carried out in the Netherlands recently revealed that for every 10% increase in green space there was a reduction in health complaints equivalent to a reduction of five years of age. - Green space, in health terms, literally made local communities younger.
  • 34. Access is critical. - In England’s Northwest we have made progress - Around 67% of the region’s population now lives within 4km or a woodland sized 20 hectares or more - Greater than the national average for the English regions but with much more scope for increased access - and wellbeing. - As we increase our woodland cover, we must and will increase access, too. We want to see every household in the region brought within five minutes walk of an area of green space of at least two hectares.
  • 36. Beauty. - We will transform our region’s image, from the field to the city. - Your brand is what you’re known for. - You cannot shift image and reputation through marketing or the creation of straplines or logos: it is in the physicality of a place and in the experience of that place that a ‘brand’ is created. - A radical programme of urban and rural greening across England’s Northwest will have a dramatic impact on regional image and reputation. - Our regional marketing campaigns can capture and telegraph reality but only if an investment is made in creating a more beautiful and liveable region.
  • 37. The value of green image - The Return on Investment? - Bold Moss in St Helens - Bold Colliery site, derelict industrial land - Transformed into a community woodland and nearly 600 new homes built. - Property values in the surrounding area had risen by £15m as a direct result. - New developments worth £75m had been attracted.
  • 38. The transformative impact - There are a number of ways in which trees and woodlands can make a dramatic impact on image and reputation: - ‘The Airport Road’ experience for international visitors and investors - The built environment and major development schemes, ensuring that major developments are successful and fully let. - House prices and housing market renewal. - Stronger communities. - If our aesthetic experience is enhanced we are more likely to feel a stronger bond of community, and a stronger identification with place and the others that we share it with.
  • 39. A beautiful region - A beautiful region? This should be our final manifesto aim. - The less whimsical bottom line however on regional brand is... - Trees will mean more business, added value to investments in major schemes, a more buoyant housing market and stronger, more cohesive communities.
  • 40. TREES We will radically increase tree planting and double woodland cover. CITIES We will bring a cool green revolution to our towns and cities. 1. TREES We will radically increase tree planting and double woodland cover. CARBON We will play a major part in tackling climate change. + 2, CITIES We will bring a cool green revolution to our towns and cities. + 3. CARBON We will play a major part in tackling climate change. + WOOD 4. WOOD We will produce more timber and use more timber. + We will produce more timber and use more timber. 5. JOBS We will support green jobs and sustainable skills. + JOBS We will support green jobs and sustainable skills. 6. HAPPINESS We will help to create healthier and happier communities. + 7. BEAUTY We will transform our region’s image, from the field to the city. HAPPINESS We will help to create healthier and happier communities. BEAUTY We will transform our region’s image, from the field to the city.
  • 41. Trees. It’s time to get planting.
  • 43. England’s Northwest Total land area km2 ha Environmentally constrained 4,905 490,499 Urban outside environmental constraints 2,570 256,963 Rural outside environmental constraints (agricultural 2,024 202,356 land grades 1, 2 & high likelihood 3a) Rural outside environmental constraints (other) 4,628 462,824 Total 14,126 1,412,642
  • 44. Existing woodland according to WI Total land area ha % Environmentally constrained 43,116 8.8% Urban outside environmental constraints 7,506 2.9% Rural outside environmental constraints (agricultural 8,863 4.4% land grades 1, 2 & high likelihood 3a) Rural outside environmental constraints (other) 34,267 7.4% Total 93,752 6.6%
  • 45. Additional woodland initial suggestion Land area ha % Environmentally constrained 29,430 6.0% Urban outside environmental constraints 5,139 2.0% Rural outside environmental constraints (agricultural 4,047 2.0% land grades 1, 2 & high likelihood 3a) Rural outside environmental constraints (other) 37,026 8.0% Total 75,642 5.4%
  • 46. Based on Lancashire evidence Land area ha % Environmentally constrained 25,692 5.2% Urban outside environmental constraints 4,486 1.7% Rural outside environmental constraints (agricultural 3,533 1.7% land grades 1, 2 & high likelihood 3a) Rural outside environmental constraints (other) 32,323 7.0% Total 66,034 4.7%
  • 47. Suggested - Lancashire Land area ha % Environmentally constrained 5,064 6.0% Urban outside environmental constraints 1,155 2.0% Rural outside environmental constraints (agricultural land grades 1, 2 & high 1,057 2.0% likelihood 3a) Rural outside environmental constraints 8,833 8.0% (other) Total 16,109 5.3%
  • 48. Suggested - Cheshire Land area ha % Environmentally constrained 851 6.0% Urban outside environmental constraints 805 2.0% Rural outside environmental constraints (agricultural land grades 1, 2 & high 1,359 2.0% likelihood 3a) Rural outside environmental constraints 8,210 8.0% (other) Total 11,225 5.0%
  • 49. Suggested - Merseyside Land area ha % Environmentally constrained 229 6.0% Urban outside environmental constraints 1,032 2.0% Rural outside environmental constraints (agricultural land grades 1, 2 & high 198 2.0% likelihood 3a) Rural outside environmental constraints 529 8.0% (other) Total 1,987 2.8%
  • 50. Suggested - Greater Manchester Land area ha % Environmentally constrained 489 6.0% Urban outside environmental 1,864 2.0% constraints Rural outside environmental constraints (agricultural land grades 79 2.0% 1, 2 & high likelihood 3a) Rural outside environmental 1,726 8.0% constraints (other) Total 4,158 3.3%
  • 51. Suggested - Cumbria Land area ha % Environmentally constrained 22,543 6.0% Urban outside environmental 272 2.0% constraints Rural outside environmental constraints (agricultural land 1,351 2.0% grades 1, 2 & high likelihood 3a) Rural outside environmental 17,688 8.0% constraints (other) Total 41,854 6.2%
  • 52. ...time for a regional dialogue hectares Lancashire 16,109 Cheshire 11,225 Merseyside 1,987 Greater Manchester 4,158 Cumbria 41,854 Total 75,333
  • 53. Trees. It’s time to get planting.