This document discusses measuring the value of knowledge at EY. It provides an overview of EY and its global knowledge organization, which aims to connect practitioners to insights and tools to deliver exceptional client service. It describes EY's philosophy of measuring and reporting on indicators to assess knowledge resources and culture. Finally, it outlines metrics used to measure the value of knowledge for growth in EY's global consumer products sector.

1. Measuring the value of
knowledge
Steve Perry
Sector Knowledge Leader – Global Consumer
Products
2 July 2014

2. Page 2
Agenda
► EY Knowledge overview
► Measuring and reporting philosophy
► Global Knowledge Survey
► Global Consumer Products – knowledge for growth
metrics
Measuring the value of knowledge

3. Page 3
EY overview
► Member firms comprising 175,000 people in 140 countries
► Core services of assurance, advisory, tax and transaction
services
► Diverse business units
► Numerous service offerings within each unit
► Hundreds of communities (e.g., geographic areas,
industries, sectors, service lines, account teams)
► Constant change and growth
Measuring the value of knowledge

4. Page 4
EY Knowledge overview
► EY Knowledge is EY’s global knowledge organization
covering knowledge, content, technology and relationship
management
► EY Knowledge connect EY’s practitioners to the people,
insights and tools they need to deliver an exceptional
client service:
► Connected to the client’s issues and agenda bringing the power of
EY to each client
► Responsive to the client’s needs by having access to the right
information at the right time
► Insightful through deep sector and company insight harvested from
inside and outside of EY
► We have a primary focus on enabling self-service support.
Measuring the value of knowledge

5. Page 5
Measuring and reporting philosophy
► We collect both organization-wide and stakeholder-focused indicators.
► The results and analysis are used by our relationship and portfolio owners
for relationship management with stakeholders.
HomePage
HomePage
Measuring the value of knowledge

6. Page 6
Global Knowledge Survey
► EY provides knowledge resources to help practitioners be insightful,
responsive and connected with their clients.
► The Global Knowledge Survey is conducted twice per year to assess the
effectiveness of knowledge resources and EY Knowledge culture.
► The results about our knowledge tools and content help determine return on
investment from our knowledge resources and drive strategic decisions on
new developments and awareness efforts.
► Most of the questions about our knowledge culture have been asked
consistently since June 2009, giving us five years of trackable data.
Measuring the value of knowledge

7. Page 7
Draft - EY CP Knowledge for Growth-FY15
G360 Support
Leveraging
ideas for
the focus
core
Winning in
the market
Connecting Knowledge
for Growth
► Supporting G360 account teams with
strategic insights and knowledge along
the full ‘path to purchase’
Metrics:
► GCSP Survey feedback formal and
informal twice a year
► Connecting people with
people, and people
with content
► CP eminence in the
market place
► Development of
compelling content
► EY tools adoption
including ATS and
Yammer
Metrics:
► Meetings with Analysts
and external
organisations to
enhance brand position
► Increase in adoption of
EY tools
► Increase in CHS usage
► Support qualified pursuits
► TL/Points of View aligned to winning work
► Providing a ‘CP K Win Centre’ including
Pursuit Library and credentials
Metrics:
► Contribution to pipeline generation and
conversion
► Extent of usage of pursuit support page
and library
► Extent of usage of points of view
established
► Providing the MSLs with
relevant insights from
support of the G360
accounts
► Sharing across the CP
community
► Developing market
segment knowledge
champions
Metrics:
► MSL feedback formal &
informal once a year
► Extent of usage of
insights/TL