1. Welcome!
Western
Fairfax
Advocates for
Healthy Aging
A new education, advocacy and networking
opportunity in Northern Virginia

2. Stretch For
New Ideas and
Approaches
in Your
Marketing
• Do’s and Don’ts
• Partnerships and Contacts: What’s the
Difference?
• Competitors and Knowing Your Market;
• Critique Your Ad(s): Who’s Your Target
Audience and What’s the Best
Placement

3. Let’s Grab
The Low
Hanging
Fruit!

4. Your Network
Your Referral Sources
Your Clients
Your Referral Partners

7. Referral Network Game Plan
Clients
• Know your client
stories
• Access to low hanging
referral sources
Referrals
• Tell client stories not a
laundry list of services
• Use other professionals
to get to your “A” List
Referral Partners
• “Guilt” Marketing
• You won’t always get
return referrals
• Creating your wish list
• Make a VIP List – Work it!

10. Stretch For
New Ideas and
Approaches
in Your
Marketing

11. Steve Gurney
800-394-9990
steve@proaging.com
www.everyoneisaging.com
www.guidetoretirementliving.com
www.proaging.com