Internet Marketing Insights - Strategies and Observations by Steve Hoffacker2. Hindsight
“This 'telephone' has too many
shortcomings to be seriously
considered as a means of
communication. The device is
inherently of no value to us.”
Western Union, 1876
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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3. Perspective
“I think there is a world market
for maybe five computers.”
Thomas Watson, Chairman IBM, 1943
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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4. More Perspective
“We don't like their sound,
and guitar music is on
the way out.”
Decca Recording Co., reason for
not signing The Beatles, 1962
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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5. Who Knew?
“There is no reason anyone
would want a computer
in their home.”
Ken Olson, Founder/Chairman,
Digital Equipment Corp, 1977
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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6. The Emerging Web
• Volume of people using the Internet
• Number of points of contact
• Speed of interaction
• Increased access (locations, devices)
• Web/email address is on every ad or sign
• Common way of connecting
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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7. The Paradigm
• Advertising, WOM, websites, PPC,
Realtors®, personal, and other
forms of marketing just generate
or create the lead, the awareness,
or the initial contact.
• They do not make the sale (unless
it is a retail product).
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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8. Don’t Miss Out
“84% of home buyers who
used the Internet before
purchasing a property
intend to use it again.”
Harris Interactive, 2005 Survey
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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9. Connecting & Interacting
• Your buyers are computer savvy
• They may know more than us
• They know what they like online
• If they can’t find you, you’ll lose out
• If you make it too hard, they’ll give up
• They expect to communicate this way
• You’ll gain their respect
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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10. Words of Advice
“The Internet has a perfect
memory. It forgets nothing.
If you don’t want people to
read, view, or hear it, then
don’t publish it.”
Steve Hoffacker
© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Florida
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