The opening presentation at the UNIDO trade capaicy expert consultation event. Vienna November 2009

1. Horticultural Products From Africa: A view from the field

2. Typical Vegetable Supply Chain

3. A Private Sector Solution Vertical integration EU marketing division Vertical integration Private Standards Vertical integration Lead Supplier MARKETS PRODUCTS COSTS INFORMATION CAPITAL EXPERTISE

4. The model that was needed Organized farmers and agri sector Diagram Source re-governing markets IIED Bill Vorley

5. SO WHAT WAS MISSING ?

8. The model that was needed Some organized farmers and agri sector Diagram Source re-governing markets IIED Bill Vorley

12. The model that was needed Some organized farmers and agri sector Diagram Source re-governing markets IIED Bill Vorley

15. A Private Sector Solution - A closed private loop ? Vertical integration EU marketing division Vertical integration Private Standards Vertical integration Lead Supplier MARKETS PRODUCTS & A UNIDO Solution ? Develop Competitive Supply-side Capacities Prove Conformity with Market Requirements Connect to the Market Compete Conform Connect

16. Connecting to markets ten years on .... Compete Conform Connect MARKETS Connect ? Standards Institute Accreditation Board Industrial Metrology Institute BIPM International Weights and Measures ISO ILAC / IAF Calibration Laboratories Inspection Bodies System Auditors System Certifiers ISO 22000 ISO 9000 ISO 14000 Testing Services Adapted from UNIDO TCB

17. Thank you