SlideShare une entreprise Scribd logo
1  sur  32
Télécharger pour lire hors ligne
A Guide To Digital
Marketing Campaign
Metrics 2013


            @stevejlock
About Me
=> Head of Search @ GPMD
=> UK Co-Chair @ SEMPO
=> Most people know me from Analytics SEO
=> Worked with hundreds of digital agencies, start
ups and major brands on thousands of online campaigns
=> I've been lucky enough to speak at lots of search
marketing conferences and write for net Magazine


                        @stevejlock
About GPMD




    @stevejlock
Informational & Non-Transactional




                                    http://blog.intohigher.com/
               @stevejlock
Branded Versus Non-Branded




                             Mashable.com
            @stevejlock
Pro Tip: Analysing Traffic Quality




                                     http://www.kaushik.net/
                @stevejlock
Pro Tip: Always Apply Values To Goals




                                        http://blog.intohigher.com/
                 @stevejlock
Ecommerce Events & Goals




                           Koozai.com
           @stevejlock
http://www.pauleycreative.co.uk/
SEO Assists #winning




                                                          @stevejlock
Conversion Rate #winning




                           http://cdn.cnwimg.com/
           @stevejlock
Speed #winning




                    dailymail.co.uk
      @stevejlock
http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/
                                                                                       100ms latency lost them 1% in sales!
Amazon Average Page Speed




                                                                                                                              @stevejlock
http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/
                                                               Half a second cost Google a 20%
Google Homepage




                                                                      decrease in traffic


                                                                                                   @stevejlock
GWT: Crawl Errors




                     http://uk.queryclick.com/
       @stevejlock
Visibility Metrics & # Keywords




                                  http://library.thinkquest.org/
              @stevejlock
http://www.stayonsearch.com/
On Page SEO




                                             @stevejlock
Relevancy & Topical Analysis




             @stevejlock
michellescreativetreasures.blogspot.com
User Engagement & Google




                                                                     @stevejlock
Referring Domains




                     Facebook.com
       @stevejlock
Domain Authority & Brand Signals




                                   layoutsparks.com
               @stevejlock
http://threeminutethoughts.files.wordpress.com/
Social Engagement




                                                                      @stevejlock
Local SEO & Citations




                        http://www.peakwebmarketing.com/
         @stevejlock
Google Penguin Update




                        http://www.constant-content.com/
         @stevejlock
michellescreativetreasures.blogspot.com
“Natural” Link Profiles




                                                                    @stevejlock
Identifying Low Quality Links




                                http://techwyse.com/
             @stevejlock
The Future




                  http://tltonline.ru/
    @stevejlock
michellescreativetreasures.blogspot.com
Authorship: The Who




                                                                @stevejlock
Authorship: The Bieber Problem




                                 http://media.komonews.com/
              @stevejlock
Automated Network Analysis




                             http://static.squarespace.com/
            @stevejlock
Spam Signals & Penguin




                         http://thesemblog.com/
          @stevejlock
Impossible Algorithms




                        http://pokerknave.com/
         @stevejlock
Resources
=> Everything Avinash has ever written
=> @paulnrogers Digital Marketing Resources
=> Danny Dover SEO Secrets
=> SEOmoz Algorithm Update History
=> Paddy Moogan Link Building Book
=> Distilled Excel / ImportXML for SEO

                   @stevejlock

Contenu connexe

Tendances

BC BMPR Pres: Technical Resources
BC BMPR Pres: Technical ResourcesBC BMPR Pres: Technical Resources
BC BMPR Pres: Technical Resources
Jason Teitelman
 
WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)
David Bisset
 
WordPress for Govt Blogs & Microsites
WordPress for Govt Blogs & MicrositesWordPress for Govt Blogs & Microsites
WordPress for Govt Blogs & Microsites
Kristy Fifelski
 

Tendances (20)

Jabber Bot
Jabber BotJabber Bot
Jabber Bot
 
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawl
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlHow To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawl
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawl
 
Widgets: Making Your Site Great and Letting Others Help - WordCamp Victoria
Widgets: Making Your Site Great and Letting Others Help - WordCamp VictoriaWidgets: Making Your Site Great and Letting Others Help - WordCamp Victoria
Widgets: Making Your Site Great and Letting Others Help - WordCamp Victoria
 
Top 9 WordPress Links For #WPMIA - October 2013
Top 9 WordPress Links For #WPMIA - October 2013Top 9 WordPress Links For #WPMIA - October 2013
Top 9 WordPress Links For #WPMIA - October 2013
 
Refresh WordPress Beginner Workshop
Refresh WordPress Beginner WorkshopRefresh WordPress Beginner Workshop
Refresh WordPress Beginner Workshop
 
Unit Tests Aren't Enough
Unit Tests Aren't EnoughUnit Tests Aren't Enough
Unit Tests Aren't Enough
 
Time to stop breaking your promises - dealing with 404's, broken URLs and pla...
Time to stop breaking your promises - dealing with 404's, broken URLs and pla...Time to stop breaking your promises - dealing with 404's, broken URLs and pla...
Time to stop breaking your promises - dealing with 404's, broken URLs and pla...
 
BC BMPR Pres: Technical Resources
BC BMPR Pres: Technical ResourcesBC BMPR Pres: Technical Resources
BC BMPR Pres: Technical Resources
 
11 essential checks before launching your website
11 essential checks before launching your website11 essential checks before launching your website
11 essential checks before launching your website
 
WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)WordPress South Florida Meetup - Top 9 (Feb 2014)
WordPress South Florida Meetup - Top 9 (Feb 2014)
 
Search APIs for Hack Days
Search APIs for Hack DaysSearch APIs for Hack Days
Search APIs for Hack Days
 
BrightonSEO - How to use XPath with eCommerce Websites
BrightonSEO - How to use XPath with eCommerce WebsitesBrightonSEO - How to use XPath with eCommerce Websites
BrightonSEO - How to use XPath with eCommerce Websites
 
Spot and Fix Indexation Issues
Spot and Fix Indexation IssuesSpot and Fix Indexation Issues
Spot and Fix Indexation Issues
 
WordPress Miami Meetup: Top 9 (August 2015)
WordPress Miami Meetup: Top 9 (August 2015)WordPress Miami Meetup: Top 9 (August 2015)
WordPress Miami Meetup: Top 9 (August 2015)
 
Paul Campbell — A Modern Approach to Third-Party Embedded Widgets (Turing Fes...
Paul Campbell — A Modern Approach to Third-Party Embedded Widgets (Turing Fes...Paul Campbell — A Modern Approach to Third-Party Embedded Widgets (Turing Fes...
Paul Campbell — A Modern Approach to Third-Party Embedded Widgets (Turing Fes...
 
SEO Myths Busted II
SEO Myths Busted IISEO Myths Busted II
SEO Myths Busted II
 
WordPress for Govt Blogs & Microsites
WordPress for Govt Blogs & MicrositesWordPress for Govt Blogs & Microsites
WordPress for Govt Blogs & Microsites
 
So you think you know canonical tags - Sean Butcher Brighton SEO presentation
So you think you know canonical tags -  Sean Butcher Brighton SEO presentationSo you think you know canonical tags -  Sean Butcher Brighton SEO presentation
So you think you know canonical tags - Sean Butcher Brighton SEO presentation
 
The Technical Seo Renaissance - Mike King
 The Technical Seo Renaissance - Mike King   The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King
 
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEORendering SEO Manifesto - Why we need to go beyond JavaScript SEO
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO
 

En vedette

Analytics SEO The Future 14/12/11
Analytics SEO The Future 14/12/11Analytics SEO The Future 14/12/11
Analytics SEO The Future 14/12/11
Steve Lock
 
Analytics SEO Version 4.4, 4.5, Our API & The Future v3
Analytics SEO Version 4.4, 4.5, Our API & The Future v3Analytics SEO Version 4.4, 4.5, Our API & The Future v3
Analytics SEO Version 4.4, 4.5, Our API & The Future v3
Steve Lock
 
Lectio linked in presentatie 2.0
Lectio linked in presentatie 2.0Lectio linked in presentatie 2.0
Lectio linked in presentatie 2.0
MichielZwart88
 

En vedette (11)

The Role of Social in Search - SAScon 2013
The Role of Social in Search - SAScon 2013 The Role of Social in Search - SAScon 2013
The Role of Social in Search - SAScon 2013
 
Analytics SEO The Future 14/12/11
Analytics SEO The Future 14/12/11Analytics SEO The Future 14/12/11
Analytics SEO The Future 14/12/11
 
SEO, Social Media & PR Convergence - Digital Marketing London 2011
SEO, Social Media & PR Convergence - Digital Marketing London 2011SEO, Social Media & PR Convergence - Digital Marketing London 2011
SEO, Social Media & PR Convergence - Digital Marketing London 2011
 
Analytics SEO The Future Webinar 30th November 2011
Analytics SEO The Future Webinar 30th November 2011Analytics SEO The Future Webinar 30th November 2011
Analytics SEO The Future Webinar 30th November 2011
 
Analytics SEO Version 4.4, 4.5, Our API & The Future v3
Analytics SEO Version 4.4, 4.5, Our API & The Future v3Analytics SEO Version 4.4, 4.5, Our API & The Future v3
Analytics SEO Version 4.4, 4.5, Our API & The Future v3
 
Social Media, PR & SEO Convergence - Internet World 2011
Social Media, PR & SEO Convergence - Internet World 2011Social Media, PR & SEO Convergence - Internet World 2011
Social Media, PR & SEO Convergence - Internet World 2011
 
Lectio linked in presentatie 2.0
Lectio linked in presentatie 2.0Lectio linked in presentatie 2.0
Lectio linked in presentatie 2.0
 
Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec...
Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec...Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec...
Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec...
 
Spring 2012 Media Trends
Spring 2012 Media TrendsSpring 2012 Media Trends
Spring 2012 Media Trends
 
Multi-Screen Nation
Multi-Screen NationMulti-Screen Nation
Multi-Screen Nation
 
Productivity Power Tools
Productivity Power ToolsProductivity Power Tools
Productivity Power Tools
 

Similaire à Campaign Metrics - Measure Camp 2013

Coolhunting - ThinkVis 2012
Coolhunting - ThinkVis 2012 Coolhunting - ThinkVis 2012
Coolhunting - ThinkVis 2012
Steve Lock
 
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Peter Handley
 
Linkable contentanalysisworksheet
Linkable contentanalysisworksheetLinkable contentanalysisworksheet
Linkable contentanalysisworksheet
GMoon919
 
Proactive Link Building Tactics - PubCon Vegas 2012
Proactive Link Building Tactics - PubCon Vegas 2012Proactive Link Building Tactics - PubCon Vegas 2012
Proactive Link Building Tactics - PubCon Vegas 2012
David Wallace
 

Similaire à Campaign Metrics - Measure Camp 2013 (20)

The Ultimate Free Digital Marketing Toolkit
The Ultimate Free Digital Marketing ToolkitThe Ultimate Free Digital Marketing Toolkit
The Ultimate Free Digital Marketing Toolkit
 
Cutting Edge Search Technology SAScon May 2012
Cutting Edge Search Technology SAScon May 2012Cutting Edge Search Technology SAScon May 2012
Cutting Edge Search Technology SAScon May 2012
 
Coolhunting - ThinkVis 2012
Coolhunting - ThinkVis 2012 Coolhunting - ThinkVis 2012
Coolhunting - ThinkVis 2012
 
Ecommerce SEO in 2012
Ecommerce SEO in 2012Ecommerce SEO in 2012
Ecommerce SEO in 2012
 
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
 
SEO for Angular - BrightonSEO 2018
SEO for Angular - BrightonSEO 2018SEO for Angular - BrightonSEO 2018
SEO for Angular - BrightonSEO 2018
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performance
 
Herd Tracker
Herd TrackerHerd Tracker
Herd Tracker
 
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14
 
Berlin Affliliate Days - The future of SEO
Berlin Affliliate Days - The future of SEOBerlin Affliliate Days - The future of SEO
Berlin Affliliate Days - The future of SEO
 
SearchLove Boston 2016 | Mary Bowling | Local Search Experience Optimization
SearchLove Boston 2016 | Mary Bowling | Local Search Experience OptimizationSearchLove Boston 2016 | Mary Bowling | Local Search Experience Optimization
SearchLove Boston 2016 | Mary Bowling | Local Search Experience Optimization
 
SEO and Social Media for Multilingual and Multidevice Sites
SEO and Social Media for Multilingual and Multidevice SitesSEO and Social Media for Multilingual and Multidevice Sites
SEO and Social Media for Multilingual and Multidevice Sites
 
9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success
 
Linkable contentanalysisworksheet
Linkable contentanalysisworksheetLinkable contentanalysisworksheet
Linkable contentanalysisworksheet
 
Proactive Link Building Tactics - PubCon Vegas 2012
Proactive Link Building Tactics - PubCon Vegas 2012Proactive Link Building Tactics - PubCon Vegas 2012
Proactive Link Building Tactics - PubCon Vegas 2012
 
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
 
The SEO Justice League: 5 Pillars Worthy of a Great SEO Strategy
The SEO Justice League: 5 Pillars Worthy of a Great SEO StrategyThe SEO Justice League: 5 Pillars Worthy of a Great SEO Strategy
The SEO Justice League: 5 Pillars Worthy of a Great SEO Strategy
 
Hardcode SEO
Hardcode SEOHardcode SEO
Hardcode SEO
 
Create a better seach engine than Google
Create a better seach engine than GoogleCreate a better seach engine than Google
Create a better seach engine than Google
 
The ROI of Social Media
The ROI of Social MediaThe ROI of Social Media
The ROI of Social Media
 

Dernier

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Dernier (20)

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 

Campaign Metrics - Measure Camp 2013