Love thevalleys
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A two day conference in the Welsh Valleys devoted to community tourism
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Love thevalleys
- 1. How social media can enhance community tourism ... and why ink on a page is no longer enough Steve Keenan travelperspective.co.uk
- 2. It’s a new era of publishing Steve Keenan travelperspective.co.uk
- 3. So much more to come … Steve Keenan travelperspective.co.uk There are 2bn people in the world who are now connected - with another 5bn to join, the majority in the next five years
- 4. We like Greeters… Steve Keenan travelperspective.co.uk
- 5. … but chances are slim of finding one Steve Keenan travelperspective.co.uk Global Greeters only operate in 19 countries
- 6. Village Ways Steve Keenan travelperspective.co.uk
- 7. Village Ways Steve Keenan travelperspective.co.uk
- 8. Village Ways: the benefits Closer co-operation between the villages involved Steve Keenan travelperspective.co.uk
- 9. Village Ways: the benefits Closer co-operation between the villages involved Villagers trained as walking guides with knowledge of flora and fauna by the Forestry Commission Steve Keenan travelperspective.co.uk
- 10. Village Ways: the benefits Closer co-operation between the villages involved Villagers trained as walking guides with knowledge of flora and fauna by the Forestry Commission Employment for villagers as guides, cooks, cleaners, porters. Tips and income to village development funds Steve Keenan travelperspective.co.uk
- 11. Village Ways: the benefits Closer co-operation between the villages involved Villagers trained as walking guides with knowledge of flora and fauna by the Forestry Commission Employment for villagers as guides, cooks, cleaners, porters. Tips and income to village development funds Return of villagers from Delhi as employment created Steve Keenan travelperspective.co.uk
- 12. Village Ways: the benefits Closer co-operation between the villages involved Villagers trained as walking guides with knowledge of flora and fauna by the Forestry Commission Employment for villagers as guides, cooks, cleaners, porters. Tips and income to village development funds Return of villagers from Delhi as employment created Mutual benefit: visitors experience ‘real’ Steve Keenan travelperspective.co.uk
- 13. Tell your own story > William Bakker, Think! Social Media, Vancouver Steve Keenan travelperspective.co.uk
- 15. After 100 days of dining… Steve Keenan travelperspective.co.uk
- 16. Talking about… Steve Keenan travelperspective.co.uk
- 17. Be social and media will follow Steve Keenan travelperspective.co.uk
- 18. What works in social A story of who you are and what you do Told well, by the people on the ground With a consistent theme, message and hashtag Aided by visuals: video and images A story constantly evolving and being added to Using social networks – FB, Twitter, Storify and more And listening to feedback and responding Steve Keenan travelperspective.co.uk
- 19. The Valleys Steve Keenan travelperspective.co.uk
- 20. The Valleys Steve Keenan travelperspective.co.uk
- 21. The Valleys Steve Keenan travelperspective.co.uk
- 22. The Valleys Steve Keenan travelperspective.co.uk
- 23. The Valleys Steve Keenan travelperspective.co.uk
- 24. The Valleys http://www.thevalleys.co.uk/about/heart-soul/find- an-ambassador.aspx Steve Keenan travelperspective.co.uk
- 25. The Valleys website Steve Keenan travelperspective.co.uk Works well: Good content, ambassador programme, community emphasis, valley maps, My Valleys Top 10 Even better: Pics of ambassadors with links to bios, booking facility, live chat, videos, feedback mechanism
- 28. So, putting it all together … Create your own story and use social for distribution Steve Keenan travelperspective.co.uk
- 29. So, putting it all together … Create your own story and use social for distribution Put PEOPLE first, telling the story – how do you want visitors to see your place? Steve Keenan travelperspective.co.uk
- 30. So, putting it all together … Create your own story and use social for distribution Put PEOPLE first, telling the story – how do you want visitors to see your place? Always use video. Play with Google Hangouts and Vine Steve Keenan travelperspective.co.uk
- 31. So, putting it all together … Create your own story and use social for distribution Put PEOPLE first, telling the story – how do you want visitors to see your place? Always use video. Play with Google Hangouts and Vine Create social noise and old media will follow Steve Keenan travelperspective.co.uk
- 32. So, putting it all together … Create your own story and use social for distribution Put PEOPLE first, telling the story – how do you want visitors to see your place? Always use video. Play with Google Hangouts and Vine Create social noise and old media will follow Greeters and ambassadors – absolutely right. Stick with the concept. But put faces to those names! Steve Keenan travelperspective.co.uk
- 33. And it works for everybody Steve Keenan travelperspective.co.uk
- 34. Thank you Steve Keenan travelperspective.co.uk
Notes de l'éditeur
- ----- Meeting Notes (23/04/2013 08:33) -----ALL ABOUT ME - CIGS ON PLANESGLORY DAYS OF TRAVEL, NEWSPAPERSPEAK OF 2000, SEPARATE SECTIONS
- ----- Meeting Notes (23/04/2013 08:33) -----THEN THISFOLLOWED BY A PAYWALLNO CONVERSATION WITH DIGITAL WHILE PRINT DECLININGTRAVEL SECTIONS GONEALL SHIFTING TO DIGITAL, WITH RESEARCH DONE ONLINE86% LESS ON BROCHURESBLOGGERS, WRITERS, REVIEWS, ONLINE TA'S, COMMUNITY
- ----- Meeting Notes (23/04/2013 08:33) -----YOU THINK IT'S ALL OVER?WE'RE JUST STARTING OUT CONTENT WILL GROW, SPEEDS WILL GET QUICKER, VIDEO WIL BECOME DOMINANTNEXT FIVE YEARS IS THE TIME FOR DEVELOPMENT
- ----- Meeting Notes (23/04/2013 08:33) -----SO, BACK TO THE SUBJECT - COMMUNITY/AMBASSADORSNEW YORK AND BELGRADEGREAT CONCEPT - WORTH HAVINGNEED SIX GREETERS IN A PLACEAND IT'S ALL FOR FREE
- Only present in 19 countries – with just three in the UK----- Meeting Notes (23/04/2013 08:33) -----WITH IS PERHAPS WHY ONLY IN 19 COUNTRIESAND JUST THREE IN THE UKBEEN GOING 20 YEARSGOOD FOR THE VALLEYSBUT LIMITED SCOPE FOR INTERNATIONAL NETWORKING
- ----- Meeting Notes (23/04/2013 08:33) -----THIS ISN'T A NETWORK BUT I WANTED TO SHOW IT TO YOUCALLED VILLAGE WAYS…
- ----- Meeting Notes (23/04/2013 08:33) -----HIMANSHU MET KEITH WHO KNEW GRAHAM WHO KNEW RICHARDTRAINED, FUNDED, SET UP WEBSITE, MARKETINGTHEN PLAY THE VIDEO
- ----- Meeting Notes (23/04/2013 08:33) -----BECAUSE IT'S GOING TO COME TO THISYOU DECIDE WHO YOU ARE, WHAT YOUR STORY IS AND HOW YOU WANT TO PRESENT ITAMBASSADORS WORK, VILLAGE WAYS WORKS
- ----- Meeting Notes (23/04/2013 08:33) -----AND SO DOES THISWILLIAM DID THISAN EXAMPLE OF A TOWN OR AREA WORKING OUT WHAT IT IS GOOD AT AND HOW IT CAN ATTRACT VISITORS SO THAT PEOPLE DON'T LEAVE, JOBS ARE CREATED AND PEOPLE FEEL GOOD
- ----- Meeting Notes (23/04/2013 08:33) -----SOCIAL MEDIA ON THE BACK OF A CAMPAIGN IS NOW TOTALLY INGRAINEDIN RICHMOND, FACEBOOK, GALLERIES, VIDEO, RECEIPES - AND WILL FOLLOW THROUGH WITH PROMOTIONS IN RESTAURANTS FEATURED
- ----- Meeting Notes (23/04/2013 08:33) -----NOW, LET'S TAKE A LOOK AT YOU
- ----- Meeting Notes (23/04/2013 08:33) -----STRONG START - A FACE, A STORY...
- ----- Meeting Notes (23/04/2013 08:33) -----BUT IT TOOK ME A WHILE TO FIND THE AMBASSADOR PROGRAMME
- ----- Meeting Notes (23/04/2013 08:33) -----THIRD PAGE TOOK ME TO HEART AND SOULBUT WOULD VISITOR KNOW WHERE TO FIND THE PROGRAMME?
- ----- Meeting Notes (23/04/2013 08:33) -----AND FINALLY ON 4TH PAGE, I GET THERE
- ----- Meeting Notes (23/04/2013 08:33) -----AND THEN TO THE AMBASSADORS
- ----- Meeting Notes (23/04/2013 08:33) -----MoTNO FACESSTERILE EMAILNO LIVE CHAT FACILITYIT'S A TOURIST BOARD - CAN'T RECOMMEND, NEUTRAL
- ----- Meeting Notes (23/04/2013 08:33) -----THE BIG SPIELI WANT TO SEE DAI THE MINER ON VIDEO AND REST OF TEAMAND CARL IN THE PUB AND BILLY AT BLAENAVONVIDEOS. BOOKABLE.HAVE TEA WITH THEM. SEE PIT COTTAGES. MAYBE STAYOR EVEN OPEN A MINER'S B&B FOR THE VILLAGEMAKE IT AUTHENTIC, IMMERSIVEAS PEOPLE ARE THE STORY. NOT CHURCHES OR CASTLES
- ----- Meeting Notes (23/04/2013 08:33) -----EUROPE DOESN'T HAVE LAUGHERNE, PORT TALBOT, BURTON OR THE MINESBUT IT'S ALL ABOUT PEOPLE AND STORIESIN JOURNALISM, NOTHING HAS CHANGEDSEE HOW THE SWEDES DO IT