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Analytics:
More Than Data-Driven Decisions

           Steven Lonn
          Research Specialist

    USE Lab, Digital Media Commons
        www.umich.edu/~uselab
                                     2
Acknowledgements

     • USE Lab:                         •   John Campbell
           – Stephanie D. Teasley       •   John Fritz
           – Andrew Krumm               •   Tim McKay
           – R. Joseph Waddington       •   David Wiley




                USE Lab                                     Digital Media Commons
                                    3
http://umich.edu/~uselab                                     University of Michigan
What is Analytics?



                            +          +



                USE Lab                         Digital Media Commons
                                   4
http://umich.edu/~uselab                         University of Michigan
Analytics in Our Lives




                USE Lab                    Digital Media Commons
                                5
http://umich.edu/~uselab                    University of Michigan
Analytics in Our Lives




                USE Lab                    Digital Media Commons
                                6
http://umich.edu/~uselab                    University of Michigan
Analytics in OAE!




                USE Lab                        Digital Media Commons
                                   7
http://umich.edu/~uselab                        University of Michigan
Analytics in OAE!




                USE Lab                        Digital Media Commons
                                   7
http://umich.edu/~uselab                        University of Michigan
Analytics in OAE!




                USE Lab                        Digital Media Commons
                                   7
http://umich.edu/~uselab                        University of Michigan
Analytics in Our Work




                USE Lab                  Digital Media Commons
                               8
http://umich.edu/~uselab                  University of Michigan
Analytics in Our Work




                USE Lab                  Digital Media Commons
                               8
http://umich.edu/~uselab                  University of Michigan
Analytics in Our Work

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                USE Lab                               Digital Media Commons
                               8
http://umich.edu/~uselab                               University of Michigan
Data Collected at . .


                            What kind of data is
                           already available those
                               “in the know?”


                USE Lab                              Digital Media Commons
                                      9
http://umich.edu/~uselab                              University of Michigan
Data Collected at . .
                           Admissions




                USE Lab                    Digital Media Commons
                               10
http://umich.edu/~uselab                    University of Michigan
Data Collected at . .
                           Demographics




                USE Lab                    Digital Media Commons
                                11
http://umich.edu/~uselab                    University of Michigan
Data Collected at . .
                           Academic Record
     •    Cumulative GPA
     •    Specific course grades
     •    Major / minor
     •    Number of Michigan credits
     •    Number of transfer credits
     •    Credits / grades in subsets (e.g., math courses)
                USE Lab                                 Digital Media Commons
                                   12
http://umich.edu/~uselab                                 University of Michigan
Data Collected at . .
            Other Places Data is Gathered...




                USE Lab                    Digital Media Commons
                               13
http://umich.edu/~uselab                    University of Michigan
Current Use of Data...




                USE Lab                   Digital Media Commons
                               14
http://umich.edu/~uselab                   University of Michigan
What if...
• Identify:
      – Who needs the most help
      – Most successful sequence of courses
      – Most / least successful portions of a course

• Notify:
      –   Instructors about their students
      –   Students about their performance compared to peers
      –
      –
          Academic advisors about students “at risk”
          Staff about their resources (e.g., library use)        !
                USE Lab                                   Digital Media Commons
                                    15
http://umich.edu/~uselab                                   University of Michigan
Milestones
• Stage 1: Extraction & reporting of transaction-level data

• Stage 2: Analysis and monitoring of operational performance

• Stage 3: What-if decision support (e.g., scenario building)

• Stage 4: Predictive modeling & simulation

• Stage 5: Automatic triggers of business processes (e.g., alerts)

                                               -- Goldstein & Katz, 2005

                USE Lab                                 Digital Media Commons
                                16
http://umich.edu/~uselab                                 University of Michigan
"#$%&'#$()*$+,-##$(.$/00$')1'2'13-,$#%31*)%#4




                USE Lab                     Digital Media Commons
http://umich.edu/~uselab                     University of Michigan
Signals

       • Purdue University
       • System developed in 2007
       • Use of analytics for:
             – improving retention
             – identifying students “at risk”
               of academic failure


                USE Lab                         Digital Media Commons
                                         18
http://umich.edu/~uselab                         University of Michigan
Signals

                           567$5'8&%,9$5*:#
                            ;383#%$<=>$?00@

         !"#$%%&&&'()*+,'()*',-(%./%0102345%6#%
                  02307078902307078

                USE Lab                       Digital Media Commons
                                   19
http://umich.edu/~uselab                       University of Michigan
“Check My Activity” Tool
             • University of Maryland, Baltimore County




                USE Lab                                   Digital Media Commons
                                   20
http://umich.edu/~uselab                                   University of Michigan
“Check My Activity” Tool
             • University of Maryland, Baltimore County




                USE Lab                                   Digital Media Commons
                                   20
http://umich.edu/~uselab                                   University of Michigan
“Check My Activity” Tool
             • University of Maryland, Baltimore County


                           • Student-controlled

                           • Designed to promote student
                             agency & self-regulation

                           • Low impact for the instructor


                USE Lab                                      Digital Media Commons
                                           20
http://umich.edu/~uselab                                      University of Michigan
Issues to Ponder
     • Who is the audience?
           – Students, Instructors, Advisors, Deans, Staff, Others?
     • Who has the control?
           – Issues of burden?
     • Which views?
     • Privacy concerns?
           – Is their an institutional obligation?
     • Is Learning Analytics just a fad?
     • Others?
                USE Lab                                               Digital Media Commons
                                             21
http://umich.edu/~uselab                                               University of Michigan
Our Project

   • M-STEM Academy
          – 50 Engineering students
            per cohort
          – Use Sakai data to better
            inform mentor team




                USE Lab                     Digital Media Commons
                                       22
http://umich.edu/~uselab                     University of Michigan
Our Project

   • M-STEM Academy
          – 50 Engineering students
     •   When do students need mentoring / direction
            per cohort
         toUse Sakai data to better
          – resources?
     •   How domentor team& students make use of this
            inform mentors
       data?
     • How does behavior change?

                USE Lab                        Digital Media Commons
                                22
http://umich.edu/~uselab                        University of Michigan
USE Lab         Digital Media Commons
                           23
http://umich.edu/~uselab         University of Michigan
USE Lab         Digital Media Commons
                           24
http://umich.edu/~uselab         University of Michigan
comp




                USE Lab           Digital Media Commons
                            25
http://umich.edu/~uselab           University of Michigan
Graphing!




                USE Lab                Digital Media Commons
                               26
http://umich.edu/~uselab                University of Michigan
Advanced Graphing




                USE Lab                        Digital Media Commons
                                   27
http://umich.edu/~uselab                        University of Michigan
Project Next Steps
• What Sakai events are “meaningful” for predicting
  student success?

• Presenting data displays to advisors and students in-term.
      – Is a behavioral change noted? To what effect? What kinds of
        outcomes are noted?


• Can this approach scale?
      – Beginning with engineering college


                USE Lab                                    Digital Media Commons
                                    28
http://umich.edu/~uselab                                    University of Michigan
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Analytics Collaboration Session at Sakai 2011

  • 1. !"#$%&'() *+,-".-./01$$#213#&1"/4-((51" 4,-6-"/71""/8/9"56-3(5,%/1:/;5'<5=#" ;#.#"/>13#53#?/8/@-A/B13C/9"56-3(5,% D1(</E#31"/8/;#35(,/01$$-=- ;#3$--"/;'>#"5-$/8/F"(1G<5' ;1.-3#,13)/@#,<#"/!"=-$$/8/34H#3,
  • 2. Analytics: More Than Data-Driven Decisions Steven Lonn Research Specialist USE Lab, Digital Media Commons www.umich.edu/~uselab 2
  • 3. Acknowledgements • USE Lab: • John Campbell – Stephanie D. Teasley • John Fritz – Andrew Krumm • Tim McKay – R. Joseph Waddington • David Wiley USE Lab Digital Media Commons 3 http://umich.edu/~uselab University of Michigan
  • 4. What is Analytics? + + USE Lab Digital Media Commons 4 http://umich.edu/~uselab University of Michigan
  • 5. Analytics in Our Lives USE Lab Digital Media Commons 5 http://umich.edu/~uselab University of Michigan
  • 6. Analytics in Our Lives USE Lab Digital Media Commons 6 http://umich.edu/~uselab University of Michigan
  • 7. Analytics in OAE! USE Lab Digital Media Commons 7 http://umich.edu/~uselab University of Michigan
  • 8. Analytics in OAE! USE Lab Digital Media Commons 7 http://umich.edu/~uselab University of Michigan
  • 9. Analytics in OAE! USE Lab Digital Media Commons 7 http://umich.edu/~uselab University of Michigan
  • 10. Analytics in Our Work USE Lab Digital Media Commons 8 http://umich.edu/~uselab University of Michigan
  • 11. Analytics in Our Work USE Lab Digital Media Commons 8 http://umich.edu/~uselab University of Michigan
  • 12. Analytics in Our Work at a? hi sd ll t it ha w DO ne oeso hatd W USE Lab Digital Media Commons 8 http://umich.edu/~uselab University of Michigan
  • 13. Data Collected at . . What kind of data is already available those “in the know?” USE Lab Digital Media Commons 9 http://umich.edu/~uselab University of Michigan
  • 14. Data Collected at . . Admissions USE Lab Digital Media Commons 10 http://umich.edu/~uselab University of Michigan
  • 15. Data Collected at . . Demographics USE Lab Digital Media Commons 11 http://umich.edu/~uselab University of Michigan
  • 16. Data Collected at . . Academic Record • Cumulative GPA • Specific course grades • Major / minor • Number of Michigan credits • Number of transfer credits • Credits / grades in subsets (e.g., math courses) USE Lab Digital Media Commons 12 http://umich.edu/~uselab University of Michigan
  • 17. Data Collected at . . Other Places Data is Gathered... USE Lab Digital Media Commons 13 http://umich.edu/~uselab University of Michigan
  • 18. Current Use of Data... USE Lab Digital Media Commons 14 http://umich.edu/~uselab University of Michigan
  • 19. What if... • Identify: – Who needs the most help – Most successful sequence of courses – Most / least successful portions of a course • Notify: – Instructors about their students – Students about their performance compared to peers – – Academic advisors about students “at risk” Staff about their resources (e.g., library use) ! USE Lab Digital Media Commons 15 http://umich.edu/~uselab University of Michigan
  • 20. Milestones • Stage 1: Extraction & reporting of transaction-level data • Stage 2: Analysis and monitoring of operational performance • Stage 3: What-if decision support (e.g., scenario building) • Stage 4: Predictive modeling & simulation • Stage 5: Automatic triggers of business processes (e.g., alerts) -- Goldstein & Katz, 2005 USE Lab Digital Media Commons 16 http://umich.edu/~uselab University of Michigan
  • 21. "#$%&'#$()*$+,-##$(.$/00$')1'2'13-,$#%31*)%#4 USE Lab Digital Media Commons http://umich.edu/~uselab University of Michigan
  • 22. Signals • Purdue University • System developed in 2007 • Use of analytics for: – improving retention – identifying students “at risk” of academic failure USE Lab Digital Media Commons 18 http://umich.edu/~uselab University of Michigan
  • 23. Signals 567$5'8&%,9$5*:# ;383#%$<=>$?00@ !"#$%%&&&'()*+,'()*',-(%./%0102345%6#% 02307078902307078 USE Lab Digital Media Commons 19 http://umich.edu/~uselab University of Michigan
  • 24. “Check My Activity” Tool • University of Maryland, Baltimore County USE Lab Digital Media Commons 20 http://umich.edu/~uselab University of Michigan
  • 25. “Check My Activity” Tool • University of Maryland, Baltimore County USE Lab Digital Media Commons 20 http://umich.edu/~uselab University of Michigan
  • 26. “Check My Activity” Tool • University of Maryland, Baltimore County • Student-controlled • Designed to promote student agency & self-regulation • Low impact for the instructor USE Lab Digital Media Commons 20 http://umich.edu/~uselab University of Michigan
  • 27. Issues to Ponder • Who is the audience? – Students, Instructors, Advisors, Deans, Staff, Others? • Who has the control? – Issues of burden? • Which views? • Privacy concerns? – Is their an institutional obligation? • Is Learning Analytics just a fad? • Others? USE Lab Digital Media Commons 21 http://umich.edu/~uselab University of Michigan
  • 28. Our Project • M-STEM Academy – 50 Engineering students per cohort – Use Sakai data to better inform mentor team USE Lab Digital Media Commons 22 http://umich.edu/~uselab University of Michigan
  • 29. Our Project • M-STEM Academy – 50 Engineering students • When do students need mentoring / direction per cohort toUse Sakai data to better – resources? • How domentor team& students make use of this inform mentors data? • How does behavior change? USE Lab Digital Media Commons 22 http://umich.edu/~uselab University of Michigan
  • 30. USE Lab Digital Media Commons 23 http://umich.edu/~uselab University of Michigan
  • 31. USE Lab Digital Media Commons 24 http://umich.edu/~uselab University of Michigan
  • 32. comp USE Lab Digital Media Commons 25 http://umich.edu/~uselab University of Michigan
  • 33. Graphing! USE Lab Digital Media Commons 26 http://umich.edu/~uselab University of Michigan
  • 34. Advanced Graphing USE Lab Digital Media Commons 27 http://umich.edu/~uselab University of Michigan
  • 35. Project Next Steps • What Sakai events are “meaningful” for predicting student success? • Presenting data displays to advisors and students in-term. – Is a behavioral change noted? To what effect? What kinds of outcomes are noted? • Can this approach scale? – Beginning with engineering college USE Lab Digital Media Commons 28 http://umich.edu/~uselab University of Michigan
  • 36. !"#"$%&'(%")"*+,$-!% % "%-&./%012%3144&512&61'%7'%"'&4863.%!9&3/% % :;<<%!&=&7%31'0/2/'3/% *1.%"'>/4/.% 1
  • 37. !"#$%&'()*+,)!-.!/)) !01#"'20)-2#'34"56).2#,"4"5)#"0)/'3+$#,(347) ! !  "#$%$!&%$!'$!()*&+! !  "#&(!&%$!(#$!,)--./.0.1$-! !  2)'!#&34.34!5%6.(-! ! !  "#$%$!*)!'$!'&3(!()!/$! !  7)'!*)!'$!4$(!(#$%$! 2
  • 38. !"#$%&#'(!)*+,( !"#$%&'(#) 6%)7%+22&)0(#)8"%*2(*"#"(*%&9+0(*+:&2&)0(.";&07( *+$#,%-.) -&.+(/&0+( ;/.#) ;&+"#&/"$<) /-$) =/<5>+/"$<) A) */01"%02) 81#"2%-.)/-$) 9#:+"'-.) @) 9#:+"'-.)B##$<) 3"+405) ?) 6-7/-&2) 1)02$.+%2( 345,)%+%2( 6,"00+%2( 3
  • 40. !"#$%&'()$%*$+,-./0% !  7:;##,(<( !  72)2'(-%)*2&( ='%&#*),( !  8'+'%),(9#)*&( 4*5#%1)6#*( !  >062$+'(.)2)( >+1?&&?#*&( 8?*)*:?),( >?+( >,$1*?( @'3?&2%)%( !  .'/',#01'*2( !  "#$%&'&()*+( 3#),&( ",)&&'&( !  .#*#%( !  -%)+'&( 4*5#%1)6#*( 5
  • 41. !""#$%&'$()*+,"**$-,."//+0",1"$ ! !  "#$#!"!%&'()*#+(&!"!,&(-./01/! !  23+(&#4./!,&(-./01/!! !  5$)#$/163!7/3)86+&1! !  2096:6&1! !  %&$/)9/&+(&! !  5$80/&$!7/$/&+(&! 6
  • 42. !"#$%&'($)"*)+#*"(&,-"#) ! !  "#$%&'#(! !  )*+$,#-! !  .&+/'0,012(#(! .3*+40'!"523&+40'!"678,03*40'!! 7
  • 44. !"#$"%&"'()*+&*,-' ! !  "#$%#&'#!()*)! !  +,-./!#0!1#2*.2*! !  3#/*!)44.//.5! !  ")$64'-)2*!7468'*,! 9
  • 47. ATLAS Network Users Ecosystem Public NYU Portals Skins Single Video sign on sharing OpenSSO Kaltura Content Identity NetId and Digital password LDAP ATLAS Network eBooks library Grouper Echo360 SIS class Classroom rosters capture Pentaho Cassandra Scalable Analytics storage Data 12
  • 48. !"#$%&$'"()*+,-*.,/0'/1("2,*!"342(%'/#* !  !"#$%&#'()*+,-.,#/*011)11/)2&* !  3"$'4$)*52&,6*+-%2&1* !  7#".%2.*8&"9)2&*52.#.)/)2&1* !  :-$$%2.*;-",1)*5(#$"#'-2* !  !"#2'<6*=)#>?%2.*;,)9)2'#$1* !  :)&,-14)>'()*5(#$"#'-2* !  09(%1-,*5(#$"#'-2* 13
  • 51. !"#$%&$'(#)"*+%,"#' $%&'#())*+,# -.+*&,/+#/0#12%&34/536#7*&85/6/9'# $.:*+36#;,%2.*<#=+/9+3># 6%&'?3))*+,@5'%?*2%# # A3235#-/+3.+3BC#=A# 2/+3.+3B@5'%?*2%# # 16
  • 53. !"#$%&'()#*+'%&$(,-.'/%0$+.(.1#% •  !""#$%&'()*+$,-./0-./+1$ •  2345)5$67$89+)1$945$$ ,):0-+$2'3459;'41$ •  <949.)5$67$=>?@"?A=B1$$ C)D+$8)4)&9;'4$E)9&4-4.$$ @/900)4.)1$FC8E@G$H&'.&9I$ •  JKLMNMMM$'O)&$9$PL$I'4+/$H)&-'5$ •  Q).94$<97$PN$KMPPN$)451$"3.31+$KMPK$ 2345%6(7(+%89$:#;#$'#%<%=9/%&$>#,#/?%8(,+:9;$+(%<%@A$#%2BC2D% K$
  • 54. !""#$%&'()*+$,-*./&'012$ •  !"#$%&'(#)$*(+(#,$'-$-+.'&/$+$0#(#&12&$ .0',',$ •  3&45$678$2-$,(9)#&(,$.2:;4#(#)$("#'0$<=><*$)#/0##$'&$?$5#+0,@ABBCDBEF$ •  %*$0+&G,$CA("$'&$8$2-$AED6?$5#+0$24),$H'("$+&$+,,2.'+(#,$)#/0##$20$"'/"#0$ •  I#,#+0."$+($J90)9#$"+,$,"2H&$;02:',#$ •  <+,#)$2&$)',,#0(+12&$H20G$K5$L0M$N2"&$O+:;K#44$ •  J0#)'.1P#$:2)#4$K+,#)$2&$+;1(9)#Q$)#:2/0+;"'.$+&)$RS*$9,+/#$)+(+$ •  CA8$'&.0#+,#$'&$<>O$.290,#$/0+)#,Q$C?8$)#.0#+,#$'&$L>T$ •  U:;20(+&($V9#,12&,$&##)$+&,H#0,$ •  W2H$X;20(+K4#Y$+0#$;0#)'.1P#$:2)#4,$-02:$2&#$.2&(#Z($(2$+&2("#0[$ •  "+($'&(#0P#&12&,$+0#$:2,($#]#.1P#[$"+($+0#$("#$K#,($;0+.1.#,[$ 34+5$6-.-7$8'19)&)1*)$:$;'<$"1/)=)<>$8-=79'&17-$:$?01)$3@A3B$ 6$
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