Slide deck from the breakout session "Building Awareness through Social Media" presented by Adriana Delgado and Stephen Murphey on January 22nd, 2011 at the Innovation Challenges Summit-ASU SkySong

1. Breakout Session Building Awareness through Social Media Adriana Delgado Stephen Murphey 1/22/11 CC Ewen and Donabel on Flickr

2. Social Media The democratization of information, transforming people from content readers into publishers. It is focused on conversations between authors, people, and peers. ~Brian Solis CC Laubarnes on Flickr

3. Costs Many of the tools are free but all have a cost- your TIME. Choose your actions carefully, as startup your time is your most important asset. CC Padawan on Flickr

4. Goals If you don’t know where you’re going, any road will take you there. First, you need to know what you want to accomplish. CC Racoles on Flickr

5. Content Create content that fits your business, industry and style. Your job is to create content that engages your potential customers. It is not just a marketing channel. Stephenmurphey.com/socialexamples CC Laubarnes on Flickr

6. Types of Content Video can be used to share ideas, images can help promote events. Use podcasts to create a talk show. People love to read, write a blog to reach them. CC Das Farbamt on Flickr

7. Strategy With all the distractions, standingout can be a real challenge. What ever you do, be authentic. CC HaagsUitburo on Flickr

8. Strategy Pick a focus and frequency. Once you start you cannot stop, plan accordingly. Change your content so it’s not stale. Reach out to others in your space. CC Jstove on Flickr

9. Strategy Use a Creative Commons license to help spread your message. You choose the rights you retain and can also use Creative Commons material for your own purposes. CC Stuck in Customs on Flickr Creativecommons.org

10. Tools Hundreds of tools and social networks exist. Choose a few that fit your content, style and demographic. Ignore the rest. CC Adafruit on Flickr

11. Facebook 500 million active users spend 700 billion minutes each month on the site. Facebook pages created by local businesses 1.5 million. Stephenmurphey.com/facebook CC Joel Goodman on Flickr

12. Twitter 8% of adults on the internet use Twitter. 69% of users who’ve provided a bio and 73% provided a location. Only 20% have created more than 500 tweets. CC Runner Jenny on Flickr

13. YouTube 2nd largest search engine, accounts for 25% of Google searches. Videos can be optimized for SEO. CC Profound Whatever on Flickr

14. WordPress Over 12,000 plugins and 1,300 themes make it easy to build a custom website. 17 million sites including TechCrunch and New York Times. Wordpress.org CC superbamba on Flickr

15. MailChimp Free email marketing. Up to 1,000 emails stored and 6,000 emails sent each month for free. Easily integrate with WordPress via plugins. Mailchimp.com CC J Konig on Flickr