Destiny ... Distinctiveness: Building a Company That Wins

1. Destiny
Distinctiveness:
Building a Company
That Wins
@jimstengel

2. Name
Years at P&G
Craziest product/ad/retailer
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2
3

3. #PGalum
#motorola #aol
#entrepreneur
#ucla
#northwestern
#author
#husband #dad
#BrandPurpose

7. Unleashing the Innovators

8. 8
Exercise
Share a company that you feel is
incredibly differentiated and why.
Pick the best example to share.
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9. 9

10. 25 years
at P&G

12. 12

13. 13

14. P&G as a differentiated
employer brand
• Hired the best
• Trained like no other
• Promote from within
• Responsibility Day 1
• A “Badge” — Launchpad for a career

15. • Consumer culture
• Superior products
• Belief in brands making
a difference
• Belief in advertising/
marketing
• Senior management
comes from marketing
• #1 or go home
• Long-term partnerships
P&G’s differentiated
“Go To Market” strategy

17. • Allow builders to build
• Day 1 culture
• 2 pizza teams
• Thousands of pilots
• Bar raisers
Amazon as a differentiated
employer brand

18. Amazon’s differentiated
“Go To Market” strategy
• Goal is to be most customer-centric
• Press releases/6-page narratives
• Top-15 customer problems focus
• Prime
• Voice

20. What is your strategy for differentiating?
What percentage of your time do you
spend differentiating your company?
Key questions for
you as leaders
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21. @jimstengel