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What Employers Looks For In Your Social Media
- 1. WHAT EMPLOYERS LOOK FOR, AND TIPS TO MAKE SURE YOURS IS EMPLOYER READY SOCIAL MEDIA STUDIES HAVE SHOWN THAT MORE THAN 60 PERCENT OF EMPLOYERS TURN TO SOCIAL MEDIA WHEN CONSIDERING JOB APPLICANTS. GRADUATE STUDENTS NEED TO KNOW WHAT EMPLOYERS ARE LOOKING FOR AND HOW TO MAKE THEIR SOCIAL MEDIA ACCOUNTS HELP THEM — RATHER THAN HURT THEM — SECURE A JOB. LINKEDIN The go-to site for employers Employers look for a professional profile that conveys strong character, competence, and creativity. • Add detailed work history and thoughtful career goals to your profile • Include strong recommendations • Follow companies you’re interested in working for • Join groups in industries of interest • Link to your online portfolio in your profile • Add rewards/honors in your profile • Mention volunteer activity and charitable donations • Post links to informative business articles • Use a professional headshot in your profile • Avoid unexplained gaps in your work history • Do not lie in your profile • Exclude plagiarized content or profanity • Avoid spelling/grammar errors FACEBOOK Employers know Facebook is mainly a personal site, but you should never post anything you wouldn’t want an employer to see. • Add details about work and education to your profile • Post about a wide range of interests • Post to showcase your creativity • Set privacy settings that limit what the public can see • Avoid bad-mouthing or complaining • Remove any compromising tags/ comments from others • Exclude party photos, profanity, or references to illegal activities or lewd commentary • Avoid spelling/grammar errors or texting language TWITTER Employers look at Twitter to gain insight into your professional and personal attitudes. Twitter can get heated — always take the high road. • Use a professional screen name • Tweet about industries of interest • Tweet thoughtfully about business topics • Follow companies in industries you’re interested in • Follow companies you’re interested in working for • Include a professional bio • Link to your online portfolio in your bio • Follow the same rules as Facebook about excluding compromising tweets • Avoid tweeting too much • Avoid spelling/grammar errors or texting language www.stevenson.edu/graduate-professional-studies