Think making a viral video is all luck? Think again! SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more. Throughout that process, we've seen what works and what does NOT work with online video. This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation. ** Created by Steve P. Young ** Twitter: https://twitter.com/stevepyoung LinkedIn: http://www.linkedin.com/in/stevepyoung ** More about SmartShoot ** Website: http://www.smartshoot.com/ Twitter: https://twitter.com/smartshootinc YouTube: http://www.youtube.com/smartshoot

1. Going
VIRAL
on YouTube
@STEVEPYOUNG

2. VIDEO
WORKS!
Photo source: M31

3. 87% of online marketers use
video content.
- OUTBRAIN, 2012

4. 217,000,000 VIEWS ON YOUTUBE

5. 250,000 VISITS FROM YOUTUBE

6. THOUSANDS OF NEW SIGNUPS

7. Our five
VIRAL
video principles

8. 72 hours of video are uploaded
to YouTube every minute.
- YOUTUBE, 2012

9. http://www.youtube.com/watch?v=2aa8os53_Ac

11. A viral video is a video that
moves your tribe.

12. 1
HIGH-QUALITY
video production

13. 9 out of the top 10 viral videos
on YouTube in 2012 were
professionally created.
- MASHABLE

14. 2
Think like a street
PERFORMER

15. No #!@&ing
PRODUCT SHOTS
Photo source: Jokin BCN

16. 1/3 OF AD IS THE KISS

17. Source: Mashable

18. GO DADDY RESULTS
• 45% INCREASE IN HOSTING SALES
• 40% INCREASE IN DOT-COM SALES
• 35% INCREASE IN NEW MOBILE CUSTOMERS
•10,000 NEW CUSTOMERS

19. 3
Be
UNFORGETTABLE

20. Don’t be afraid to be
Photo source: Mags_cat
DIFFERENT

21. “Safe is risky.”
- SETH GODIN

22. http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI

23. GILLETTE DOLLAR SHAVE CLUB
vs
CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN
“BRAUN-ENGINEERED” “F**KING GREAT”
5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE
*YouTube views as of 2/27/2013

28. 4
Be real like
HUMAN REAL

32. 5
PROMOTE
like a Kardashian

33. WHO WILL WATCH?
Photo source: Thomas Hawk

34. EMAIL
JOURNALISTS
PERSONALLY 1
WEEK BEFORE
Photo source: larskflem

35. AIM FOR COVERAGE ON 2-3 SITES

36. Find anyone’s
EMAIL
http://www.rapportive.com

37. 1 2 3
Professionally Think like a street Be
PRODUCED PERFORMER UNFORGETTABLE
4 5
Be Don’t forget to
HUMAN PROMOTE

38. INSPIRED BY
EepyBird
Mark Malkoff
Kevin Allocca

39. Created over 50,000 videos & photos

40. Thank you
STEVE YOUNG
DIRECTOR OF PRODUCT MARKETING
TWITTER: @STEVEPYOUNG
EMAIL: STEVE.YOUNG@SMARTSHOOT.COM
WEBSITE: WWW.SMARTSHOOT.COM