The document summarizes a marketing program called Bowling Rewards that centers can use to build their customer database, increase visits and revenue from open play bowlers. It argues capturing customer data through rewards programs is important as demographics shift. The program offers prepaid gift cards, cash back rewards loaded to cards, fundraising for non-profits, data analysis, email/text marketing. Pricing includes a one-time setup fee and monthly subscription starting at $95 for basic features like 1,000 cards and database building.

1. Build Your Center’s
Future Today
Presented By:
A revolution in open play marketing.

2. Please Consider This:
In a typical 24 lane center.
If just 25% of your open play
customers visited your center
just one more time, you would
increase your revenue
by almost $20,000.
10% of our customers bowl 24+ times and many are league based, than 90% must be
“less frequent” open play bowler based. (BPAA stats) 32 league bowlers per lane X 24
= 788 bowlers (USBC stats
Based on the fact, the center has 7900 open play bowlers; (1,975 bowlers spending
$10 more one more time = $19,750).
Latest USBC research showed that rewards and reminders were the Top 2 answers
when consumers were surveyed as to what would make them bowl more often.

3. The Demographics
Are In Our Favor
• Matures (league bowlers) 38 million
• Baby Boomers 80 million (non committal,
anti league bowlers)
• Generation X 37 million
• Generation Y 78 million *
*A monster untapped market that loves rewards, customer service
and value.”
• This is our open play market
• It is the future of the sport and requires cutting edge marketing
• This is not their Father’s bowling world

4. The Lifetime Value
of a Bowling Customer
League Bowlers $7000
Open Play Bowlers $ 750

5. What the Experts Say
“87% of today’s consumers are looking for rewards and
membership benefits from the companies they do business
with.”
National Retail Federation July 2008
“There is perhaps no better use of the marketing budget than a
well planned data base strategy… having its highest objective
the delivery of a sustainable customer service experience that
consumers will want to repeat”.
The WISE Marketer Sept 2008
“Rewards and loyalty programs are the most cost efficient ways
to increase spending, visits and repeat purchases. In many
circles, they are considered a ‘part of doing business’, rather
than a marketing option”.
The Wall Street Journal Aug 2008

6. Information is Key
“We need systems in place
to gather information.
Because today’s internet world
is impersonal.
Those who gather information,
and mine their data
will dominate.
The importance of data base building
cannot be overstated.”
Fred Kaplowitz

7. Does Your Center Use Customer
Data in Marketing Efforts?
Do you know your customer
names?
Do you know where they live?
Do you know how much they
spend?
Do you know their email address
or mobile phone number?
Do you communicate with your
customers on a regular basis?

8. How Do You Currently
Get Information?
Beg customers
Give away millions of free games
Paper and pencil
Illegible names and addresses
Inconsistent data
Just a mailing list
Consistent updating when
you get to it
What do you do with the data anyway?

9. Introducing Bowling Rewards
A revolution in open play marketing.
1. Customer Database Outsourcing
2. Prepaid Gift & Games
3. Instant Cash Back Rewards
4. Community Fundraising Program
5. Data Mining & Reporting
6. Email Marketing
7. Mobile Text Messaging

10. It All Starts With A Database
WE collect your customer data so you don’t have to be bothered.
Customer information is collected over
a web based card activation process
OR by phone with live human operators
in US based call centers 24x7.
Basic information collected includes:
name, email, birthday, league status
“This is the 32nd consecutive week
and mobile phone. that we have shown an increase in
open play. Even during the six and
Confirmation e-mail is sent to new a half feet of snow in December
customer validating their email address. and a down economy, our numbers
were beating last year numbers.
Thank you Bowling Rewards.”
Centers simply distribute cards to both
league and casual bowlers with a value Max Cook
North Bowl
on it (e.g., $10) that can be redeemed Spokane, WA
upon activation toward their next visit.

11. Bowling & Las Vegas
Other than gambling and shows,
there is another major concept
that helped make Las Vegas so
successful. . . . Removing money
from the customer’s hands and
replacing it with chips.

12. One Card for Gifts & Games
The Bowling Rewards program includes the ability to run an electronic gift card program
for your center that completely replaces old fashioned paper based certificates. In
addition, our prepaid strategies will remove money from the customer’s hand (i.e. Las
Vegas) and transfer it to your cash register which helps guarantee a future visit without
any advertising cost.
Open Play Cards
Example: Collect $50 in advance OR
load 10 games of bowling.
No Cash Back Refund
Cards can be reused and charged “Bowling Rewards will become the
primary if not exclusive vehicle we will
again. use to market our casual play business.
Our industry sorely needs these tools
Improved Security & Audit Trails and should adopt the standards
Every transaction is time stamped and established with Bowling Rewards; it's a
fundamental function we need to market
recorded by authorized personnel. to a changing customer base. Fantastic
program!”
Breakage
Frank Ruggerie
23% non-use means more $$ for you. Colerain Bowl
Cincinnati, OH

13. One Card for Rewards
Bowling Rewards offers your customers a customized percentage of each sale
loaded back on their card for every dollar spent, which can be redeemed anywhere
you decide.
Simplicity: Every time a customer bowls and
presents his/her card:
Easy to understand cash back rewards are
loaded on their card rather then complex
points.
Rewards are value that can only be spent
inside of your center.
Where, when, and how much customers earn “Bowling Rewards is one of the
is up to each proprietor. best investments I have made over
the past 20 years. I see it as the
Flexibility: Rewards and redemption levels cornerstone to building open play
can be changed within seconds to suit your and being able to re-contact our
marketing needs. customers. It has also reduced
discounting of our open play
Communications: Automatic “Thank You” pricing”
emails are sent to customers the following
Jon Perper
day reminding them of how much they earned Playdrome Bowling Centers
and where they can spend their reward. Cherry Hill, NJ

14. One Card For Fund-Raising
BR Fundraising offers outstanding ROI by replacing what is normally
spent on advertising with donations back to selected non-profits.
We offer the only fundraising program in
the world today with real-time
transparency and accountability.
Simply distribute your cards to as many
local non-profit organizations as you
desire.
“It is the easiest way of collecting names for The program automatically tracks
our database I have ever seen in 30 years. spending separately by non-profit.
I’ve sent emails to our cardholders within 24
hours notice to shore up a day we didn’t When cardholders come in to use their
have business and was amazed to see 43
bowlers attend! Customers spend more
card, you capture their data and a
and come in more often. Bowling Rewards designated % of their spending is
customer service is also incredible. They
have helped save my business.” automatically allocated to their selected
Kathleen Perry
non-profit as a donation.
Franklin Bowl
Franklin, VA

15. Data Mining & Reporting
Bowling Rewards is the only marketing vendor of its kind that offers
everything you need to market to customers in one simple application.
Watch your database grow and your cash register fill.
With the push of a few buttons
sort data by a myriad of
demographic information, e.g.,
Females Aged 30 to 50 who have not
visited in past 30 days.
League bowlers who spend over
$200 month.
“Bowling Rewards has increased my
Customers with birthdays next month
sales by 24% and profitability by 25%
within 6 months of going live. I can’t
Send specified customers an
say enough about the program, it’s email or text message to drive
phenomenal.”
visitation and frequency for
Ken Keegan pennies on the dollar.
K&K Bowling Services
Las Vegas, NV

16. Email Marketing
BR’s On Demand HTML Email Marketing Service combines
professional, eye-popping graphic design with a user-friendly interface
and maximum delivery rates through ISP spam filters.
Regular contact with customers is the
best way to increase your business.
Email is the best way to stay in touch
because it’s the most popular online
activity,
You save money. No printing, no
postage, no addressing, no waste.
You save time. Turnaround for your
emails is very short.
Professional email campaigns are
trackable with open rates, bounce
back statistics and more.

17. Mobile Text Messaging
Our Mobile Text Messaging module integrates directly from your
Bowling Rewards Account. Query the database, create a campaign and
deliver SMS text or electronic coupons in minutes.
A consumer’s cell phone is ‘always on –
always with’. They simply don’t leave
home without it!
Popular technology. Text messaging is
used by millions.
Instant offers. Drive business with coupon
campaigns ‘today only’.
Reach your customers within seconds to
advertise a special event or promotion.
Opt-in and Opt-out preferences are
seamlessly handled on behalf of the
proprietor.
The Stats
• 84% of Americans own a cell phone • 40% of all “texters” are Adults 35+ • Daily text volume > 2 Billion
Sources: CTA, Wireless Quick Facts 2008 and Mobile Marketing Association Usage Study

18. Entry Level Pricing
*One-Time Setup Fee: Includes: Rewards program design & consulting,
downloads and installation, original card graphic design & artwork, personalized
Bowling Rewards plastic cards in quantities referenced below and equipment
required to process transactions over the Internet Explorer browser or using
certified Verifone Omni credit card terminal.
Monthly Subscription Fee: $95 per location per month. Flat rate subscription fee
includes all baseline features (gift and rewards applications), unlimited transaction
fee volume (no per item transaction fees), customer database building, database
hosting, automatic email notification of rewards, online real-time reporting, daily
settlement e-mails and technical support.
One Time Setup Basic Silver Gold
# Cards Included 1,000 5,000 10,000
Startup Price $1,495 $2,495 $3,495
Monthly Fee $95/mo. $95/mo. $95/mo.

19. www.bowlingrewards.com
For More Information
Please call 1-800-978-1338 x1
Email support@bowlingrewards.com
Thank You For Your Attention