2. OUR AMBITION
To be a European
leader in mission-
”excellent
an
Bull had
year in 2011:
critical digital systems a year of innovation,
Effectively combining processing power transformation
and security, Bull designs, implements and ambition.”
and runs internationally renowned
solutions for public and private sector
organizations alike, that transform
information systems into positive drivers
for excellence, differentiation and
value-creation. As a trusted business
partner, Bull helps its customers seize all
the opportunities of the digital revolution,
while managing its inherent risks.
KEY FIGURES
Revenue
€1.3 billion
9,000
employees
Operates in over
50 countries
CONTENTS
03 Chairman and CEO’s introduction
04 Key figures
06 Corporate governance
08 BullWay 2011-2013
10 Innovation in action
11 Public sector
12 Telecoms
13 Finance
14 Innovative Products
15 Computing Solutions
16 Business Integration Solutions
17 Security Solutions
18 International and Philippe Vannier,
Business Development Chairman and CEO
19 A people company
3. 03
SEIZING THE OPPORTUNITIES
OF THE DIGITAL REVOLUTION
In 2011, Bull celebrated its 80th birthday. of opportunities. Bull’s vocation has always been
80 years during which the Group has to help its customers seize those opportunities
never once deviated from its mission: to be a and, as a result, profit from this momentum.
trusted partner to its customers, bringing them
all the benefits of leading-edge technologies. Technology: passport to a new world
Bull had an excellent year in 2011: a year of Digital technology – which already generates
innovation, transformation and ambition. As early 30% of global growth – is itself at a historic
as January, we successfully implemented our crossroads. So far it has helped businesses and
strategic plan, BullWay 2011-2013, with the the public sector optimize their existing activities
aim of setting Bull on the path to dynamic growth and processes. But now it has become a direct
and improved productivity. And we put in place source of business innovation, inextricably
a new organization structure centered on four integrated into products and services. As a key
Business Lines that mobilize the Group’s expertise source of differentiation, technology is
around the biggest current and future challenges the passport to the new world of the future.
of the digital world: Innovative Products, This move towards 'Business Technologies'
Computing Solutions, Business Integration is currently marked by four major trends:
Solutions and Security Solutions. In parallel, we the insatiable need for processing power;
have streng hened our support functions, most the transition of information systems towards the
notably with the creation of International & kinds of ”as a service” models offered by cloud
Business Development. BullWay is already computing; the ever-closer coming together of
bearing fruit, with the Group recording good IT and business operations; and a much greater
progress in its commercial momentum and demand for security and sovereignty. Precisely
operating profit in 2011, allowing us to reaffirm the areas where Bull’s expertise is focused.
our medium-term objectives.
Bull: a leader in mission-critical digital systems
At the dawn of a new cycle of growth A rapidly evolving environment offers real
All these initiatives, however, have been opportunities for a player like Bull, which is
accomplished against a backdrop of uncertainty. able to grow by emphasizing and capitalizing
A turbulent year, 2011 was marked by various on its differences. The only European company
crises. On the ground, the situation is extremely operating across the entire IT value chain,
varied from country to country, sector to sector, Bull stands out because of its commitment to
even company to company. This is the mark of its customers, its pragmatic approach based
structural change – economic, societal, on technological excellence, its made-to-measure
geo-political – rather than a slow-down in solutions and the trust it has established: all of
the economic cycle. We are playing a part in them also key success factors in our new digital
the emergence of a new world. So we are at society. Our history and our identity, our agility,
the dawn of a new cycle of growth, fed by the our very apposite positioning and our formidable
digital revolution. In a private sector searching expertise in processing power and security,
for a sharper competitive edge and greater are all vital assets that underpin our ambition:
innovation, and in a public sector wanting to to be a leader in mission-critical digital systems.
modernize itself and control its spending,
Visit Bull World,
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new technologies offer an extraordinary wealth
4. 04
KEY
FIGURES
THE BULL GROUP HAS RECORDED A SOLID BUSINESS
PERFORMANCE AND IS FIRMLY SET ON A COURSE
FOR EXPANSION AND GROWTH.
SUSTAINABLE GROWTH
Through the way it does business and €1.3 billion
the solutions it provides to its customers,
Bull’s intent is to build sustainable growth
revenue
which respects the overall need for social, Against an order intake of
€1.31 billion in 2011
societal and environmental balance.
RESEARCH AND DEVELOPMENT
A key foundation stone for future growth,
net investment in R&D grew by 23.3% +4.6 % 2011
1.30
compared with 2010. 1.24
2010
REVENUE 1.11
EVOLUTION 2009
(IN BILLIONS OF EUROS)
5. 05
GEOGRAPHIC BREAKDOWN
OF 2011 REVENUE (IN %) France 55.8 %
Europe (excluding France) 29.1 %
The Group records almost half its revenue outside
Latin America 4.7 %
France. The vitality of high-potential markets like
USA 1.7 %
Latin America, as well as the business brought in
Rest of the World 8.7 %
as a result of the acquisition in Egypt, explains
the 9% increase in revenues recorded outside Europe.
Public Sector 29.7 %
SECTOR BREAKDOWN Banking & Insurance 12.3 %
OF 2011 REVENUE (IN %) Manufacturing & Distribution 10.3 %
Bull combines its technological and systems Telecoms 10.1 %
integration skills with sector-specific know-how Services 10.1 %
to develop innovative, made-to-measure solutions Defense 9.5 %
that meet the individual context in which each Social & Healthcare 8.7 %
of its customers operates. Transport & Utilities 8.5 %
Other 0.8 %
A PEOPLE COMPANY
The men and women of Bull are its richest resource WORKFORCE 9,000
2011
and the Group is nurturing an environment that EVOLUTION
(NUMBER OF EMPLOYEES) 2010
8,600
favors teamwork, initiative-taking and commitment, 7,700
to attract the best talent and build the company + 4.7 % 2009
with their help.
EBIT
EBIT 43.7
Earnings before Interest and Taxes, non-operating 2011
EVOLUTION
and non-recurring items, and contribution of equity (IN MILLIONS OF EUROS) 2010 35.5
affiliates.
27.6
+ 23.1 % 2009
OPERATING CASH FLOW
The Group’s key operational priority, cashflow is NET INCOME EVOLUTION
essential to fund the investment and R&D it needs 2011
18.0
BEFORE EXCEPTIONAL AND
to secure its future growth and make appropriate NON RECURRING ITEMS 2010 15.7
acquisitions. The operating cash for the year was (IN MILLIONS OF EUROS)
2009 5.0
E 22.3 million. Bull had a solid net cash position
of E 270 million, as at 31 December 2011.
+14.6 %
In 2011, net income was a loss of €16.5 million, having been affected by
exceptional elements, including new tax requirements.
6. 06
CORPORATE
GOVERNANCE
EXECUTIVE COMMITTEE
In order to successfully deliver its strategic plan by mobilizing
all its employees, the Executive Committee has been further
strengthened. With its complementary skills and expertise, and
a shared vision, the Committee’s aim is to accelerate Bull’s growth
and enhance its profitability, by emphasizing its technological
and business differentiation.
01 Pierre-Yves Chaltiel 04 Tiphaine Hecketsweiler 07 Philippe Miltin
Executive VP International and Director of Communication Executive VP Computing
Business Development Solutions
05 Thierry Siouffi
02 Matthew Foxton Executive VP Business 08 Michel Guillemet
Executive VP Strategy Integration Solutions Executive VP Innovative Products
and Marketing
06 John Selman 09 Stéphane Duret
03 Philippe Vannier Executive VP Finance Executive VP Human Resources
Chairman and CEO and Legal and Organization
01
03 04
02
05
7. 07
08
06 09
07
BOARD OF DIRECTORS
The Board of Directors of the Bull Group Philippe Vannier Michel Davancens Michel Paulin
consists of 12 Directors. The Board is Chairman and CEO Independent Director Independent Director
heavily involved in the Group’s strategy Valérie Bernis Hugues de Jean-François
and its future, and has met six times Independent Director Saint Germain Rambicur
since the AGM in 2011. It is supported Independent Director Independent Director
Marc Blanchet
by two specialist Committees, the Representing France Marc Hériard Dubreuil Alexandra Soto
Audit Committee and the HR and Telecom Director Independent Director
Organization Committee. The Board Henri Conze Dominique Lesourd Philippe Vassor
adheres to the AFEP-MEDEF code of Independent Director Representing Crescendo Independent Director
corporate governance. Industries
SHAREHOLDER INFORMATION
Bull (ISIN: FR0010266601 “BULL“) is listed
SHAREHOLDER
on the Euronext Paris B market.
STRUCTURE (IN %)
AS AT 31 DECEMBER 2011
STOCK PERFORMANCE Bull (in euros)
CAC 40 index
5,500
6 Crescendo Industries 20.0 %
5,000 5.5
5
France Telecom 8.1 %
4,500 4.5 F (Strategic Investment Fund 5.1 %
4
4,000 3.5 Pothar Investments SA 3.4 %
3 NEC 2.4 %
3,500 2.5
2 Employees 0.6 %
3,000 1.5 Treasury shares 0.4 %
1
2,500 Public and investment funds 60.0 %
2,000
March February
2011 2012
8. 08
BULLWAY
2011-2013
A European leader in mission-critical digital systems
Bull’s strategy is built around its vision of tomorrow’s digital
society and its conviction that the Group has all the human
and technological assets needed to be a key player in
that society. The BullWay corporate vision is enabling Bull
to make the most of those assets, to turn its strategy into
tangible results. Through BullWay, the Group is determined
BULLWAY: to establish itself as a trusted partner to its customers and a
A VISION IN ACTION leader in mission-critical digital systems, by the end of 2013.
CLEAR AND AMBITIOUS OBJECTIVES
The aim, in terms of organic growth, is to achieve annual revenues of between €1.35 and €1.45 billion, representing a growth rate
around 50% higher than the market. Bull also aims to improve its profitability* which should almost double its rate in 2013, to achieve
,
a target EBIT figure of between €50 and €60 million. Bull is also willing to maintain its financial flexibility, so it can consider making
further acquisitions in the future in high-potential areas, in order to strengthen the creation of long-term value for shareholders.
EBIT
(IN MILLIONS OF EUROS)
REVENUE 50-60
(IN BILLIONS OF EUROS)
1.35-1.45
Bull’s aim Bull’s aim 43.7
A growth rate around 50% A profitability that should
higher than the market almost double its rate in 2013 35.5
1.3
1.25
2010 2011 2013 2010 2011 2013
*Profitability is defined as the ratio of EBIT to revenue. EBIT represents earnings before interest and taxes, non-operating and non-recurring items, and contribution of equity
affiliates as set out in the annual statement of results.
This plan for growth (2011-2013) and its associated medium-term financial objectives are based on a constant scope of business activities, a gradual economic recovery over
the coming 12-18 months and the lack of structural changes in either the main currencies or government investment policies.
9. 09
”Bull is ideally placed
to support businesses
and government in their
digital transformation.”
Matthew Foxton
POWERFUL INITIATIVES
SUPPORTING OUR
CUSTOMERS AND
OUR GOALS
+ COMPETITIVENESS + AMBITION
A stronger Living up to
approach our CSR
to key sectors responsibilities
To support the revolution The Group’s ambition is
GROWTH AGILITY in Business Technologies – leveraging its resolute
+ +
Boost your business Le cloud by Bull as IT becomes increasingly approach to Corporate Social
specialized for each area of Responsibility (CSR). Bull’s
Through its 'Boost your To ensure that cloud computing business – and capitalize pragmatic, serious and honest
business' initiative, Bull is fulfils its promise, to deliver fully on its vast wealth CSR policies are focused
helping decision-makers fully more agile computing that of experience, Bull is putting around two areas: Corporate
seize the new scope of digital directly serves the business, much greater emphasis Responsibility, covering
systems to act as a strategic Bull has combined all its on a number of key sectors: its economic, societal and
catalyst. An integrated know-how to create Le cloud the public sector, finance, environmental responsibilities
program capitalizing on all by Bull™, a structured and telecoms, defense, energy, as a company; and Business
the Group’s expertise, 'Boost pragmatic, carefully phased transport and healthcare. Responsibility, which is related
your business' explores new methodology. To help Each of these sectors faces to the solutions it provides,
ideas in product innovation, organizations meet their big major challenges in terms from computer simulation
operational efficiency, challenges related to the of processing power and and Green IT to paperless
customer relationship cloud – strategy, scalability, security, as well as offering processing and solutions
management and security sovereignty and security – significant potential for growth. accessible to those with
solutions which enable digital Le cloud by Bull tackles disabilities.
systems to be a powerful four closely linked areas:
engine for differentiation, transforming the IT Department,
value creation and growth at agile IT infrastructures, security
the heart of every business. and controlling operation.
Visit Bull World,
the Web TV from Bull
10. 10
INNOVATION
IN ACTION
In every sector of the economy, computer simulation has become the main
tool for innovation. With bullx™ and extreme factory, Bull can offer research
facilities and companies alike world-class solutions that effectively combine
power, flexibility and energy efficiency. In 2011, Bull reaffirmed its position
among the global leaders in Extreme Computing.
EXTREME COMPUTING
POWER WITHIN EASY REACH THE NETHERLANDS
From fundamental physics to oil and gas exploration, from ENJOYS GOOD WEATHER
aeronautical engineering to financial modeling, scientific WITH BULLX
computing has become the vital tool pushing back the boundaries
of knowledge and innovation. Today, Bull is one of the world The Royal Netherlands Meteorological
leaders in Extreme Computing thanks to its strategic focus on, Institute (KNMI) chose Bull to implement
and expertise in, delivering very high levels of processing its new high-performance computing
power. At the end of 2011, Bull was ranked third in the list environment, designed to improve the
of manufacturers of the world’s top 100 supercomputers,
precision of its weather forecasts. Now,
and was the only supplier in the world to have implemented
thanks to its bullx supercomputer –
three Petascale machines, on two continents, in less than
featuring the exclusive water-based cooling
18 months: Tera 100 for the CEA, Europe’s first computer to
break the Petaflops* barrier; CURIE, in France, for GENCI system – and Bull’s extensive range of
and the European PRACE initiative; and Helios, in Japan, for expert services, KMNI has an exceptionally
the international F4E (Fusion for Energy) program. Recognized energy efficient turnkey solution which
for its technological and project management expertise, is forty times more powerful than its old
Bull leverages its HPC cloud solutions with extreme factory infrastructure.
and its flagship bullx supercomputers. The balanced, flexible
and robust architecture of bullx gives institutions, European
and Latin American universities and companies of all sizes,
in every sector, access to very high levels of processing power:
from AWE in the UK and the CEA in France, to BBVA, Dassault
Aviation, Petrobras and Sonaca. Having built Europe’s two
most energy efficient supercomputers, energy is also one of
Bull’s key priorities: for example, its revolutionary cooling
Explore our success
system has boosted the energy performance of bullx by 40%. stories on Bull World,
the Web TV from Bull
* Petaflops: one million billion operations a second.
11. 11
PUBLIC
SECTOR
The public sector has always been one of Bull’s main areas of excellence. The Group not only understands the
specific characteristics of each type of organization (government departments, local authorities, customs bodies, social
security agencies …) but also their shared need for robustness, security, cost control and operational efficiency.
EUROCONTROL
SECURES ITS CRITICAL APPLICATIONS
Watch the Eurocontrol
As a Europe-wide body set up in 1960, Eurocontrol manages video on Bull World,
the Web TV from Bull
civil and military air traffic movements for the whole continent,
to maximize safety and keep costs and environmental impact
to a minimum. Eurocontrol’s application portfolio consists
of almost ten million lines of code and 25 applications, two
of them key pillars of air traffic safety: one that validates
the 26,000 flight plans submitted every day by airlines, and
the other enabling flight paths to be adjusted and redistributed LANGUEDOC-
in real time in case of unforeseen circumstances, especially ROUSSILLON REGION
adverse weather conditions. Eurocontrol’s biggest challenge
RELIES ON DIGITAL SYSTEMS
is safety, which depends heavily on the continuity of service
provided by these applications. To guarantee the reliability
Aware of the key role of new technologies
and sustainability of its application development and support,
in its changing role and its citizens’
Eurocontrol wanted to forge a strategic, long-term partnership
with an expert in mission-critical digital systems. expectations, the Languedoc-Roussillon
In Spring 2011 the 2GETHER consortium, formed by Bull region chose Bull to help it design,
and Tata Consultancy Services, was chosen for this five-year develop, secure and run its information
contract worth €43 million, to run and deliver application systems. In particular, Bull has been
development for Eurocontrol. In particular, Eurocontrol was won responsible for implementing the council’s
over by Bull’s commitment and the industrial nature of business management system, featuring
its IT, as an expert in security and complex, critical environments.
a number of function-specific modules as
In particular, Bull’s role is to rationalize the management of
well as shared yet personalized monitoring
the software portfolio and move it towards a service-oriented
model, making it easier to hire new talent and capitalize on tools. In 2011, this development won
know-how, while also helping to cut costs. This new approach a coveted SAP Quality Award.
has been up and running since the start of 2012.
12. 12
TELECOMS
The telecoms sector combines all the challenges O BOTICARIO
that play to Bull’s strengths: very high-level BULL’S TELECOMS EXPERTISE ON A
technologies, the absolute necessity for security
CONTINENTAL-SCALE CHALLENGE
and interoperability, and flexibility in the face
of a dynamic market. As the trusted partner As one of Brazil’s leading cosmetics companies, O Boticário
of telecoms operators worldwide, Bull stands has over 3,000 franchises and one of the largest distribution
out thanks to its ability to develop integrated, networks in the country. Covering a geographic area the
size of a whole continent, and in an equally dynamic sector,
innovative end-to-end solutions.
the company’s operational efficiency, its vibrant energy and
its management require a state-of-the-art telecommunications
infrastructure and total robustness. Since 2004, Bull Latin
America has been meeting this unprecedented challenge by
providing O Boticário with a global, turnkey communications
solution along with telecoms operator Embratel. This innovative
system – which includes infrastructures, software and services –
Explore our success gives each retail outlet high-speed access to point-of-sale
stories on Bull World,
the Web TV from Bull and stock management applications via a satellite link in
SaaS (Software as a Service) mode, four HD video channels
and an electronic payments solution. Bull provides all
the IT systems and services as part of the solution, and
is responsible for its design, integration, implementation,
INWI operation and maintenance. To meet the technical and
GOES FROM SUCCESS logistical challenges on such a large scale, Bull has developed
TO SUCCESS an innovative methodology and tools, such as a device that
eliminates the inherent delays in the satellite link and the
Morocco’s third largest operator, inwi, mirroring of this link with a back-up system utilizing the GSM
has made technology a key differentiator network. From its Services Center (enhanced with new bullion™
at the heart of its success. As a global servers) Bull manages everything from applications and service
partner – providing everything from levels, and user support, right through to control of the satellites
used. In 2011, O Boticário renewed the contract for a further
hardware infrastructure (Escala servers)
seven years.
to core business applications – Bull has built
a robust and flexible integrated system,
well-suited to inwi’s extensive range of
constantly evolving offerings (fixed, mobile,
Internet, business…). In 2010, after its
initial success in the fixed market, inwi and
Bull created all the elements of a mobile
offering, in very tight timescales, winning
in 18 months six million subscribers and
20% of the market.
13. 13
FINANCE
Faced with greater pressure on security, regulatory changes, increased competition and the constant race for innovation,
the financial sector is experiencing an unprecedented IT revolution. Technology is now right at the heart of banking and
insurance activities, where Bull applies its unique combination of sector experience and technical expertise.
EXION
ENABLES THE BANK OF THE FUTURE Explore our success
stories on Bull World,
the Web TV from Bull
In recent years, e-banking and all forms of remote banking have
expanded rapidly. But because they have been developed in
response to needs, the tools used do not always have the quality NATIXIS
and rich functionality that customers have a right to expect from SECURES ITS TRADING DESKS
their bank. In order to align the various channels, rapidly develop
new services and offer high levels of security and performance, In order to strengthen its operational
an industrialized approach to e-banking is becoming essential.
security, Natixis – the corporate,
Which is why Bull’s Polish subsidiary, AMG.net, has developed
investment and financial services arm
eXion; a unique e-banking platform using state-of-the-art
of the BPCE group* – awarded Bull
technologies and practices from the sector, which enables all
channels (Web, mobiles, call centers) to be fully integrated Evidian the contract to implement an
with consistent functionality, business logic and appearance. authentication and access control
Packaged, secure and flexible, eXion is quick to integrate and solution for the trading desks in its
deploy, making it easy to add new products, services or channels dealing room. Based on a biometric
at a later date. It offers numerous functions (self-care, transactions, tool that recognizes blood veins,
payments) appropriate for all kinds of customers. Expert support the system is well suited to the trading
from Bull allows banks to capitalize on the flexibility eXion offers,
environment, its procedures and
to build the best solution for their specific needs. eXion has
trading activities. The solution, which
been successfully adopted by numerous Polish banks including
Podkarpacki Bank Spoldzielcsy (PBS), the country’s biggest is fully regulatory compliant, has
cooperative bank, Meritum, MR Bank and BRE Bank, one of the resulted in security, reliability and
largest business banks, whose iBRE application was voted the best productivity improvements for the
integrated e-banking solution in Eastern and Central Europe by bank’s 750 traders.
Global Banking in 2010.
*BPCE: Banque Populaire Caisses d'Epargne, France's
second largest banking group.
14. 14
INNOVATIVE
PRODUCTS
Along with energy efficiency, processing power – whether for supercomputers or enterprise servers – is Bull’s number
one challenge. Bull leverages its R&D culture, high-level engineering expertise and constant attention to customer needs
to be at the leading edge of innovation.
”The processing power
for unlimited innovation.”
Michel Guillemet
Find us on Bull World,
the Web TV from Bull
Green IT: THE POWER OF AMBITION
Bull takes the lead
on energy Achieving greater precision in computer And Bull is evolving its GCOS platforms
simulations; increasing the number of to help major customers maximize their
parameters; expanding the scope, return on investment and capitalize
Energy management continues sample size and sources of data for fully on information assets, through a
to be a key priority in Bull’s analysis; speeding up processing combination of power, openness and
R&D roadmap. As a result, the times (even as far as real-time)... flexibility. Backed by its R&D excellence
Group has patented a number of when it comes to the capacity for and industrial resources, Bull Innovative
innovative solutions such as the innovation, processing power is Products designs and builds leading-
Bull Coherence Switch (BCS) – the key determining factor for edge systems that meet the challenge
which has enabled bullion servers scientific, Business Intelligence and of increased processing power.
management applications alike.
to significantly outperform their • EXTREME COMPUTING:
As Europe’s only computer manufacturer, supercomputers, HPC cloud solutions,
rivals in energy efficiency – and
Bull operates in the market for ultra- mobile containers
Direct Liquid Cooling (DLC), the high processing power, to liberate its
ambient water-based cooling customers’ ambitions. With Extreme • HIGH-END SERVERS FOR DATA
system featured on the very latest Computing solutions focused on bullx CENTERS AND CLOUD COMPUTING
bullx supercomputers. All Bull supercomputers, Bull delivers all the PLANTS: mainframes, servers for
servers include numerous other, benefits of a leader in Petascale consolidation and virtualization
advanced energy-saving features. technologies to everyone from • HIGH-PERFORMANCE APPLIANCES:
research centers, to design offices in transactional and BI applications.
multinationals and innovative SMEs.
The world’s fastest x86 server, bullion
is becoming the server of choice for
private clouds and critical environments.
15. 15
COMPUTING
SOLUTIONS
”With the cloud and data center
transformation, we are entering
the age of agility and operational
excellence.”
Philippe Miltin
Find us on Bull World,
the Web TV from Bull
In the age of cloud computing, Green IT and business technologies,
IT infrastructure is central to the digital revolution in business and
the public sector. As an architect, integrator and operator of critical
infrastructures, Bull Computing Solutions provides end-to-end support
for data center transformation.
Bull Cloud Centers,
secure, trusted space
NEW GENERATION As an expert outsourcer, Bull Managed Services
INFRASTRUCTURES has five Cloud Centers in France alone, forming
a virtual hosting area equivalent to a single
FOR CRITICAL SYSTEMS 12,000m² zone. Managed entirely by Bull,
with no sub-contracting involved, the entire
ISO 27001 certified facility is managed as
So that public and private sector (Bull Managed Services) to design, a unified whole to deliver continuous service,
organizations can focus on their core build and run reliable, agile systems, 24x7. Bull’s secure, industrialized and highly
business, the technical platforms on perfectly attuned to its customers’ energy efficient European network of Cloud
which their computer systems are business activities, usage, constraints Centers forms a trusted space for sovereign
built have to evolve. More than ever, and strategic priorities. Vital hosting of even the most sensitive private clouds.
hardware and software platforms advantages and expertise make Bull
must guarantee performance and Computing Solutions a trusted partner,
security, be easier to use, facilitate delivering high added-value.
innovation and help meet all the • INFRASTRUCTURE SERVICES:
organization’s challenges, from cost audit, consulting, integration, energy
control to environmental policies. optimization, support
As an architect, integrator and
• DATA CENTERS:
operator of critical IT infrastructures,
servers, virtualization, storage,
Bull Computing Solutions supports
archiving, security, HPC
data center transformation, especially
towards cloud computing. Using • OUTSOURCING AND CLOUD
its own technologies and those of COMPUTING:
recognized partners including EMC, hosting (servers, private & public
Microsoft, Oracle, SAP, VMware clouds, Web), on-demand operation
and others, Bull Computing Solutions and infrastructure (simulation and
combines consulting (Bull Advisory business applications).
Services), integration (of servers,
storage, networks) and outsourcing
16. 16
BUSINESS
INTEGRATION
SOLUTIONS
Until recently, IT has been a management and
optimization tool, but it is entering a new era. As a
driver for innovation, IT is now directly responsible for
value creation. Bull Business Integration Solutions helps
private and public sector organizations make the leap,
so they can seize the opportunities offered by business
technologies, right now.
”Understanding our customers’ business
challenges and delivering technological
expertise and industrial know-how.”
Thierry Siouffi
MADE-TO-MEASURE Find us on Bull World,
SOLUTIONS FOR A SHIFTING the Web TV from Bull
BUSINESS LANDSCAPE
With paperless business processes, organization’s specific needs,
Business Intelligence (BI) solutions priorities and constraints. With its
and mobile applications, technology powerful strategy of industrialization,
is more and more closely integrated focus and replication of expertise,
Business Intelligence,
with the business. Scalable, agile, Bull Business Integration Solutions a specialist issue
business computing plays a vital role gives customers access to scarce Analytical tools are becoming more
in the rapid transformation of products business skills and supports them – specialized, as they increasingly
and processes, and is becoming a in total security – in their transformation take on an essential role in public
powerful factor in differentiation and towards the cloud, mobility and Big and private sector organizations.
value creation. As a specialist in Data. But they also face new technical
complex processes, heterogeneous
• BUSINESS SOLUTIONS: challenges, which is why Bull has
environments and critical systems, Bull
public sector, finance, defense, brought together three key BI skills
Business Integration Solutions helps
telecoms in its specialist services centers:
customers imagine, design, implement
and bring to life innovative solutions • OPERATIONAL EFFICIENCY: in-depth knowledge of sector-
that let them take full advantage of BI, paperless processes, EDM and specific operational needs (local
new tools and ways of using IT. The archiving, ERP, portals, mobility authorities, telecoms), expertise in
Business Line uses in-depth knowledge • PROJECT MANAGEMENT FOR the main BI tools (Microsoft, SAP)
of its customers and their sectors to MAJOR PROJECTS: and capabilities around critical
develop turnkey, end-to-end, made- consulting, project control, development, infrastructures, which enable the
to-measure solutions adapted to each integration, application maintenance. Group to fully understand issues of
scale, security and performance.
17. 17
SECURITY
SOLUTIONS
visibull, Security is a key issue in the digital revolution,
no more data because trust is the essential prerequisite
leakage if new tools are to be successfully adopted.
To help its customers identify As a European expert in digital and electronic
possible data leaks, Bull Security high security, Bull Security Solutions provides
Find us on Bull World,
Solutions has designed visibull™, made-to-measure solutions to tackle the new the Web TV from Bull
an innovative Data Leak
risks of a hyper-connected world.
Management (DLM) solution. As a
preventive tool, visibull identifies
and dynamically references sensitive
documents based on a specific
set of rules (keywords, recipients), EXPERTISE
establishes a footprint so they can
be recognized even if they have
THE KEY TO TRUST
been altered or camouflaged For businesses and public sector bodies the risks involved, as well as the specific
(using cut-and-paste, data capture), alike, our connected, computerized, characteristics of each situation, Bull
and monitors network flows mobile environment – existing increasingly Security Solutions takes an approach
(e-mail, webmail) to detect any in the cloud – opens up new opportunities that is both holistic and focused
inappropriate data leaks. but also poses new and unpredictable specifically on security, which is why
threats of many different types, with it is well established as a trusted
progressively more serious direct and partner to its customers.
indirect consequences. The huge issues • DIGITAL INFORMATION:
of security and sovereignty are focused in encryption of data and networks,
four main areas: digital information, critical transaction security, identity and
systems, sensitive sites and homeland access management, secure phones
security. The benchmark European player
• CRITICAL SYSTEMS:
in digital and electronic high security,
industrial automation, command and
Bull Security Solutions operates across all
control, embedded electronics, secure
four areas, where guaranteeing optimum
software, radio communications
security – which is strict yet flexible –
ruggedized hardware
demands expertise, rigor and innovation.
Leveraging its complementary skills in • SENSITIVE SITES:
consulting and implementation, Bull Security access control, video surveillance,
Solutions develops end-to-end, integrated intruder detection
and made-to-measure high-security solutions, • HOMELAND SECURITY:
involving a close-knit web of physical, anti-IED jamming, radar signal interception
logical and electronic tools. With the ability and processing, naval, airport and terrestrial
to understand all the complex aspects of electronics systems.
18. 18
INTERNATIONAL
AND BUSINESS
DEVELOPMENT
With a presence in over 50 countries and an extensive
range of specialist, highly competitive offerings, Bull has
significant growth prospects, especially internationally,
among its key accounts and in its strategic sectors.
International and Business Development is committed
to realizing that potential, by capitalizing on these
vital assets.
”Implementing global, innovative
solutions, drawing on our business
and technical expertise.”
Pierre-Yves Chaltiel
BRINGING AMBITION TO LIFE
To support Bull’s four Business The results of these actions are In 2012, to win even more
Lines in their sales activities, clear, even in this first year of new customers, IBD is planning
especially on the international operation, with a sustained to extend its avenues for growth
stage, Bull has established increase in orders, especially and accentuate its sector-specific
a cross-divisional entity: from Bull’s international approach in the public sector,
International and Business operations. In some particularly finance, defense, telecoms, energy
Development (IBD). In 2011, dynamic countries such as and healthcare; all businesses
IBD set up dedicated units Belgium and the UK, despite that share the need to create
to directly address certain high- the difficult economic climate, huge amounts of data and
potential markets such as the local teams have proved operate critical systems with very
the Gulf States and Asia, as – through their initiatives strict security and performance
well as an international agency and innovations – that real requirements: the very heart of
to work in countries where opportunities exist for Bull. Bull’s expertise.
Bull has no direct subsidiary.
IBD is also responsible for making
the most of synergies within
the Group, to support customers
and markets that require global,
highly sector-specific solutions.
So the team has boosted the
coordination needed to approach
key accounts with particular A benchmark
challenges demanding special player with a
attention: intimate knowledge
of the customer, cross-divisional
growing presence
solutions, functional or sector in high-potential
expertise. geographic
areas
19. 19
A PEOPLE
COMPANY
See the recruitment
video on Bull World,
the Web TV from Bull
In a hi-tech company like Bull, developing human capital is
strategic in terms of competitiveness and performance. Which
is why, focused around its recently-renewed corporate values,
the Group is investing in new talent, growing its skill base
and career development.
BULL, As in 2011, Bull plans
DEVELOPING TALENT to hire 1,000 new people
this year
In a business based on skills momentum. Commitment to With 1,000 new hires planned for
and trust, Bull sees individual customers enables the Group to 2012, half of them in France, Bull’s
accomplishment as the best develop the trusted relationships recruitment drive is gathering momentum.
measure of collective success, and needed to establish close, In particular, the Group is looking for
that is why developing its human long-lasting partnerships. By experienced people in its key areas of
capital is central to its strategy. encouraging cross-divisional excellence (Extreme Computing, security,
Above all, this is reflected in a working and mobility, Bull also infrastructures, integration) and strategic
recruitment policy that encourages promotes agility: a key success markets (public sector, finance, defense,
diversity: a rich source of shared factor in our rapidly evolving telecoms), as well as young graduates
improvement for the Group’s economic, technological and attracted by leading-edge technologies,
teams. Bull also emphasizes social landscape. And to create innovative projects and a stimulating
skill development to support environment. Bull currently employs around
favorable conditions for innovation,
people’s career momentum, via 9,000 people worldwide.
the Group cultivates team spirit
apprenticeships, training and job
and draws on its highly diverse
mobility; with managers playing
range of skills and personalities to
a key role in developing talent.
enhance collective performance.
Commitment, agility, team spirit; Finally, Bull pays special attention
through these shared values, Bull to its organization structures,
hones its employees’ sense of working methods and social
responsibility, initiative and mutual environment: vital for day-to-day
support, boosting its business career development.
