Presented at Accenture South Africa
CRM Executive Summit, 8 July 2009, Johannesburg
What does the emerging participatory culture - in which people produce, share and consume content - mean for a developing country like South Africa? I share my technology experiences from the education, e-government and developmental sectors and offer suggestions for engaging low-income markets through participatory media.
23. dr.math: what grade are you in? what are you covering in math?
Spark plug: 7
dr.math: grade 7?
Spark plug: yes
dr.math: are u doing "pre algebra" stuff like What is the value of x if x + 3 = 10?
Spark plug: yes
dr.math: ok, so what is the value of x if x + 3 = 10?
Spark plug: 7
dr.math: ok. how about (15 x 2 ) + x = 35
Spark plug: 5
dr.math: I am going to use * for multiply so not to confuse it with x, ok?
Spark plug: ok
dr.math: (2 * x) + 8 = 18
Spark plug: 5
dr.math: very good. can u explain to me how u figured that out?
Spark plug: 18 - 8 is 10 so 2* what is 10 and the answer is 5
dr.math: excellent.
24. so why participatory? inclusion
ownership
empowerment
people expect it
more innovation
lower costs
connectedness
25. people expect it age of the prosumer:
“teens and young adults
consider themselves
more than just
consumers and they
want their chance to
produce content and
involve themselves
in the brand more than
ever before”
(Generation Next, 2009)
28. more innovation “the street will always
innovate in ways
that we can't plan for”
Jan Chipchase (2007)
developing countries
provide real
needs-based
innovation
29. more innovation “citizens are the biggest
underutilized resource in
service innovation and
delivery”
Prof Matti Hämäläinen
(2009)
36. conclusion SA is a participatory
culture
engage your customers
through enabling their
participation
not for “feel good”
reasons
they expect it & want it
it's good for business