Eco-cycle business plan created for entrepreneurship class

1. 1
Eco-cycle
Business Plan
Contributors:
Kasie Pheak
Kita Sisavaddy
Davorah Stetson
Stephanie Fuentes

2. 2
Table of Contents
 Eco-cycle Title Page .......................................................................................................................1
 Table of Contents……………………………………………..………………………………….2
 Executive Summary. ......................................................................................................................3
 Company Info.................................................................................................................................4
o Company Logo…………………………………………………………………………….4
o Company Description ..........................................................................................................4
 Industry Environment ...................................................................................................................5
o Overview of the Industry..……….……………………………….……………………….5
o Projected position for the future………………………..…………………………………5
o Potential Customers………………….…………………………….………...……………5
o Direct Competitors….……………………………………………………………………..5
 Marketing .......................................................................................................................................6
o Business Opportunity…………………………………………….……………..…………6
o Company Impact……………..……………………………………………………………6
o Company Strategy…………………………...……………………….……………………6
o Benefits Matrix……………………..……………………………………………………..6
 Operations…..…………………………………………………………………………………....7
o Organizational Structure…………………………………………………………………..7
o Capital Requirement…………………….…..…………………………………………….7
o Core Operations,,,……………………………..…………………………………………..7
 Financial Projections………….………………..……………………………………..………8-9
 Management Bios..……………………..…...………………………………………………….10
 Risk Assessment………...………………..………………………...…………………………...11

3. 3
Executive Summary
Missionstatement
Eco-cycles is dedicated to providing an easy and convenient way of recycling. With these handy
machines Eco-cycle will help with bettering the environment and help to stop global warming. These
machines are eco friendly and are made from recyclable goods. It is Eco-cycle’s mission to create a
better environment and create a wider public awareness for recycling.
Business opportunity
Eco-cycle wants to capitalize on the need for convenient recycling centers in areas without brick and
mortar recycling centers, as well as for the consumers that are unable to make time in their busy
schedules for going to the local recycling centers.
Financial projections
Equipment and Software:
 Laser software: $10,000
 Automatic teller machine: $5,000
 Parts: $2,000
Charitable Contributions and Endorsements:
 Green Charity Organizations: $5,000
 The Consercation Fund: $2,000
 Earthjustice: $1,000
 EcoTrust: $3,000
 The Nature Conservancy: $10,000
 Environmental Defense Fund: $4,000
 National Geographic Society: $5,000

4. 4
Company Logo
Company Description
Eco-cycle was created to make recycling more easy and convenient for the consumer. The machine
which is created with recyclable goods will include Infrared Technology that will sort the recyclable
types of metals, plastics, and glass. The process of sorting will be a thing of the past as the machne will
do all the work for you. Our macine is also helpful in preventing bacterial contamination that comes
from having to load and unload your recyclables at the local recycling centers.

5. 5
Industry Environment
Overview of the industry
Unfortunately, before Eco-cycle, the only choices consumers had for recycling purposes were throwing
it in the “Blue Recycling Bin” and letting the city take care of it, or sorting your own recyclables at
local recycling centers. With the city doing it, you don’t get any money back. When you take it to a
center and do the sorting yourself, you get money back, but at the cost of getting dirty and dealing with
a dirty facility.
Projected position for the future
With the growth of recycling we hope to expand to many locations across the United States including
those that do not offer monetary compensation for recycling.
Potential customers
 Consumers who already recycle and are living eco-friendly lives.
 Consumers that want to recycle but cannot make time to do it themselves due to
constraints.
 Eco-friendly consumers that want to support small business
 States that do not offer monetary compensation for recycling
Direct competitors
 Traditional recycling companies in locations that are not conventient for customers
 Recycling programs offered from waste management

6. 6
Marketing
Business opportunity
With Eco-cycle it would be conventient and easy to recycle for everyone. Consumers that don’t have
time to recycle but still want to get the money that they would from going to a recycling center
themselves would benefit from our company.
Company impact
Eco-cycle will help create a cleaner more efficient environment by helping consumers create a
recycling routine that will help clean up the environment and it will help consumers with their time
management by doing the sorting work for them as well as giving them the money back they would
have lost if they had used the municiple recycling center.
Company strategy
Eco-cycle’s approach will focus on marketing to eco-friendly companies for sponsorship and
partnership as well as to the eco-friendly consumer who wants to do a better job of doing their part.
Eco-cycle will also focus on marketing at festivals and events that promote eco-friendly living with the
purpose of signing up consumers for Eco-cycle’s services, as well as to sign up for email newsletters
that will update its members on upcoming changes, new routes, upcoming events, and other eco-
friendly recycling related news.
Benefits matrix
Customer Pain Points Benefits
Limited locations for traditional centers Convenient locations i.e gas stations; supermarkets
Sorting of bottles, cans, etc. Machine sorts items when they are inserted
Crowded lines, waiting for bins More locations means shorter lines, less waiting
Unclean sanitary conditions No mess or much handling of materials

7. 7
Operations
Organizational structure
We will have our CEO, VP, managers, supervisiors, and the technichians. The technicians will be the
people that will go to our sites everyday and empty them. The supervisiors will be with them making
sure that they do it right, they will not be working side by side with the technicians but will just be
making sure that the work gets done.
Capital requirements
With the use of money from that has been donated by eco-friendly companies, celebrity endorsement
deals, etc.
Core operations
Customers will be satisifed with the quality of service offered by Eco-Recycle. Our company will make
sure to address all of the customers needs as we are striving to provide the best service available.
During the recycling process customers will be prompted to answer a few questions about the service
provided by the Eco-cycle machines and customer service. With these surveys we will do our best to
create a better experience for our customers and improve Eco-cycle’s service. There will be little
management. There shall be a driver that will pick up the recycling bi-weekly. The machine will
indicate to the an employee cell phone when it is running low on cash. Once the information is sent
there will be an employee that will be sent to replenish the money dispenser.
Customers will be able to go to our convenient Eco-cycle machines and dump into a sorter all their
bottles and cans. The materials shall be weighed which will determine the amount to be paid. The
machine will use inferred technology to sort out the different types of materials and sort them into their
appropriate bin.

8. 8
FinancialProjections
Liabilities:
Property Plant and Equipment:
 Laser software: $10,000
 Automatic teller machine: $5,000
 Parts: $2,000
Expenses:
Operating Expense: $97,000
Research Development: $5,000
Employee wages: $10,000
Bio-diesel: $2,000
Depreciation Expense: $80,000
Maintenance: $5,000

9. 9
FinancialProjections
Assets:
Charitable Contributions and Endorsements
 Green Charity Organizations: $5,000
 The Consercation Fund: $2,000
 Earthjustice: $1,000
 EcoTrust: $3,000
 The Nature Conservancy: $10,000
 National Wildlife Federation Alaska: $500
 Environmental Defense Fund: $4,000
 The Sierra Club: $1,000
 Greenpeace: $500
 National Geographic Society: $5,00
Revenue:
Eco-cycle’s revenue will come from the money earned by selling the material that we collect. There are
companies that will buy our products for recycled crafts. There are also companies that would buy
material from us for industrial use.

10. 10
ManagementBios
Kasie Pheak
Kasie Pheak is prior US Navy Aviation Mechanic. She is the President for the PTA at her local school and
is working on her associate’s degree in business management and accounting. She took a college
accounting class in high school. She has always known that she wanted to go into the accounting field. She
was also involved in the yearbook in high school and is in charge of the yearbook at her local school. She is
also the person in charge for all of the events that the PTA puts on for the school as well. She has a lot of
dedication for everything that she does.
Kita Sisavaddy
Kita Sisavaddy is a recent graduated from California College of San Diego California. Has a
Balcholar Degree in Business Management and Account. Has an Assosiate Degree in
Elementarty Education. Certifited blackjack, poker, and pai gow dealer.
Davorah Stetson
Davorah Stetson is a prior US Air Force linguist and she is a business major working on her associate’s
degree in business management and accounting. She is 24 years old and lives in San Diego. Some of her
accomplishments are VP of the graphic design/art club in highschool and again at the first college she went
to. She was also 2nd chair in the highschool Orchestra. She is inspired by entrepreneurial ventures. She is
also a very eco-friendly person. She is always recycling, even when she collects her neighbors recyclables
because they don’t have time to separate and take them to the local recycling center. She is also inspired
by artistic creativity as well as music and sociology.
Stephanie Fuentes
Stephanie Fuentes is business major working on her Associates Degree in Business Management and
Accounting. Having worked in the accouting office of a produce company Stephanie became interested in
Business. From there she knew she wanted a Business degree and changed her major. In High School she
worked on many projects such as yearbook, assoiated student body, and as part of the senior class
leadership. She was very dedicated to her studies and graduated with Academic Distinction. W hile living in
Berkeley, California Stephanie began learning more about being environmentally friendly.

11. 11
Risks
Risks involved with Eco-cycle would include new developers, cost, marketing, and location. With the
success of Eco-cycle there could be other companies trying to capitalize in the growing industry of
recycling. There is a huge market out there because of the increasing knowledge of global warming and
the dwindling ozone layer. The cost to manufacture these machines would be around $50,000 and
above.
We would over come these risks by doing research on the market. We would always be looking for
where we can improve with our company and what we can do to stay ahead of the competition. We will
always make sure that we have that unique edge that other companys wouldn’t be able to provide.