MogoTix offers simple and affordable mobile ticketing for events of any size. Whether it's a concert, party, or conference, MogoTix makes it easy to publish an event website and distribute mobile tickets to your attendees.

1. Simple, social, secure mobile ticketing
Scott Thorpe Joshua Merrill
scott@mogotix.com josh@mogotix.com
510-517-4459 310-403-7102
www.mogotix.com
1-855-MOGOTIX

2. MogoTix lets you create a beautiful
event webpage and sell mobile tickets
in minutes. We charge a percentage
of each ticket sold and work on nearly
all phones.
Key stats:
In 2010, we raised $115,000 from Dave McClure,
Paige Craig, John Frankel, and Tom McInerney.
2010: 2011:
12,000 tickets sold. 50,000+ tickets sold.
$45,000 in value. $2,000,000+ in value.

3. Long lines on event day make the
experience less enjoyable.
Scanning hardware is expensive and
hard to set up and troubleshoot.
Small to medium-sized
events struggle with
Selling tickets at the door means taking
cash, which raises significant issues. ticket sales and attendee
check-in.
Many events are not selling advance
tickets online.
Many events have incomplete data on
who their customer is.

4. Mobile tickets lower costs and increase
security and convenience.
Eliminate long lines by scanning tickets
with MogoTix for iPhone or Android.
MogoTix makes it easy
for smaller events Charge credit cards and sell tickets on
event day using MogoTix for iPhone.
to act like big ones.
Event producers control their inventory
using our self-service app.
Event producers own their data and
have the final say in how it’s used.

5. End to end, a completely mobile event solution.
Attendees buy Tickets are instantly Mobile apps validate
tickets online. sent via SMS. and sell tickets
Order from any computer or Scan tickets and even charge
Nearly every cellphone is SMS
smartphone using our mobile- credit cards using MogoTix for
and web-enabled.
optimized website. iPhone and Android.
Built from scratch using Ruby on SMS delivery powered by Twilio. We own the IP in our ticket scanner.
Rails and Node.js. Hosted and We painstakingly designed our tickets Credit card reading powered by
scalable on Amazon Web Services. to work on any web-enabled phone. Card.io on a two-month exclusive.

6. A team of passionate, committed people.
Scott Thorpe Jerry Seltzer James Goodman
CEO Advisor/VP of sales Advisor
‣ Founded and ran Fynspire, a ‣ 13 years as the first executive VP of ‣ Conceptualized and founded
successful web development sales and marketing at Ticketmaster. Ticketmaster Online.
company in San Francisco. ‣ Co-founder of BASS Tickets ‣ Single digit employee of
‣ More than a decade of experience (acquired by Ticketmaster). Tickets.com; responsible for
helping startups build and scale ‣ Second and final owner of the
industry roll-up that created
products. Ticketmaster’s largest competitor.
original Roller Derby league.
Joshua Merrill Cassandra Phillipps Dr. Wolfram Arnold
COO Advisor Advisor
‣ Conducted economic and market ‣ Prolific event producer; owner of ‣ VP of Engineering at
analysis at The Aerospace Corp. WebWallflower events and Failcon. Papercheck.com.
‣ B.S. Business Administration, ‣ Produces SF MusicTech Summit, ‣ Rails and agile consultant to
Carnegie Mellon University. Inside Socials Apps, Unleashed FanSnap, EduFire.com, and other
‣ Started his first Internet company at
Culture, Finance4Founders, and companies.
other events.
age 14, and sold it at age 18. ‣ Former Los Alamos scientist.

7. Targeting the small to medium-sized event.
Small events:
$8 billion worldwide ticket volume Medium-sized events:
160,000+ events anually worldwide $12 billion+ worldwide ticket volume
24,000+ events anually worldwide
Attendees 1,000
Average ticket price $50 Attendees 10,000
Ticket volume $50,000 Average ticket price $50
Ticket volume $500,000
MogoTix revenue $2,240
2.5% of ticket value MogoTix revenue $22,400
+ $0.99 per ticket 2.5% of ticket value
+ $0.99 per ticket
Word of mouth, Online
advertising, SEO $20 billion in worldwide Direct sales force
ticket volume

8. We fill a need that our competitors don’t.
Small events Larger events Mega events
Small gatherings
(average size ~50 people) (but sold only to venues) (15,000+ people)
Self service Self service ? Self service
(well, sort of)
Not self service
Service fee: Service fee: Service fee:
Ad-supported 2.5% of ticket value High service fee, High service fee,
+ $0.99 per ticket kickback to venue kickback to venue
No access control Marginal access control Expensive ticket scanners Expensive ticket scanners

9. Substantial progress since January 1, 2010
March 30 August 6 May 18
2010 2011
MogoTix.com + mobile tickets iPhone app MogoTix.com v2, iPhone app v2,
Create an event and sell mobile tickets. Allows event organizers to scan Android app
No merchant account required. tickets and check in attendees.
A leap forward in features and scalability,
including international support.
Prototype:
12,000 tickets delivered
$45,000 transaction volume

10. Leveraging our advisors to build a world class team
Jerry Seltzer
13 years as exec. VP, sales
and marketing, Ticketmaster
Sales (3 hires)
James Goodman
Founder, Ticketmaster Online
Dr. Wolfram Arnold
Technical/scalability expert Product (3 hires)
Former Los Alamos scientist
Cassandra Phillipps
Professional event producer Client operations (2 hires)
Scott Thorpe Joshua Merrill
CEO COO

11. Translating a world class team into business results
2010 2011 2012
$45,000 volume $2,000,000 volume $25,000,000+ volume
(our prototype) (from existing customers only)
12,000 tickets 50,000 tickets 500,000+ tickets
(from existing customers only)
2 employees 5 employees 10 employees
(end of year)
$1,000s in revenue $60,000 in revenue $1,000,000+ in revenue

12. Thank you!

13. Appendix A: Expanded competitive landscape
COMPETITIVE CATEGORY PLAYERS ASSESSMENT
Threat High
Self service ticketing
Eventbrite, TicketLeap, EventBee, RegOnline, Amiando Capitalization Medium
Services that allow event organizers to create custom webpages, sell tickets,
and manage their events (Germany), Acteva, ShowClix, Eventioz (Argentina), Self-Service Yes
EventStart, GuestList Event/Venue Size Small
Notes: Typically not industrial strength solutions (under 1,000 attendees).
Mobile Tickets No
Threat Medium
Conventional ticketing TicketMaster (acquired by Live Nation), AEG, Paciolan, Capitalization High
Software that manages paper or e-ticket sales, distribution, and validation TicketWeb, Ticketfly, Veritix, Tickets.com, ExtremeTix,
Self-Service No
Notes: Outdated technology (not self-service) that denies event organizers MetroTix, TicketBiscuit, Vendini, TicketReturn, Tix,
HandyTix, TicketU, InTicketing, Shubert Ticketing Event/Venue Size Large
control over inventory and customer relationship.
Mobile Tickets Some
Threat Low
Mobile ticketing
Mobiqa (acquired by NCR Corp), NeoMedia, Trinity Capitalization Medium
Software that integrates with existing event ticketing software to provide a
mobile ticketing solution Mobile, bCode, Unwire, Mobile Tickets, Liquid Self-Service No
Barcodes, ScreenTicket Event/Venue Size Large
Notes: These services are typically add-ons to conventional ticketing services.
Mobile Tickets Yes; all phones
Threat Low
Mobile ticket scanning
Capitalization High
Services and hardware that allow scanning and validation of mobile tickets Casio, HP, Adesso, Trakkers, Mobimatics, PlusDial,
Self-Service No
Notes: Most ticket scanners are pricey and require significant Masabi, MetroLogic, Datalogic, Wasp, Motorola
Event/Venue Size Large
maintenance, typically at the expense of the venue.
Mobile Tickets n/a
Threat Low
Mobile advertisements, coupons, and promotions
Velti, bCode, Impact Mobile, Twicketer, mobiQpons, Capitalization Medium-High
Sites, software, or services that offer advertisements, coupons, and
promotions via cell phone. Red Fish Media, Mobiqa, Yowza!, Google, Skycore, Self-Service Some
Cellfire, Codilink, 84444.com Event/Venue Size n/a
Notes: MogoTix could naturally play in this adjacent business.
Mobile Tickets n/a

14. Appendix C: Enhancing the event social experience.
In the future, MogoTix will become
a community for mobile users
centered around an event.
The audience is now the star:
...arrive at the event...
...your ticket is scanned...
...your face appears on the jumbotron because
you’re the #1 fan!

15. Appendix D: MogoTix vs. Eventbrite. (Or not?)
Performing arts
Outdoors
Other entertainment
Classes
Sporting events 4% 3%
4% 62% of Eventbrite’s events are
28%
Fundraisers 4% classes, conferences, networking,
5% or business-related.
Music
5%
Our sweet spots are music,
outdoors, and performing arts,
Other events 6%
which collectively total 12% of
Eventbrite’s events.
7%
Networking 17%
8%
10% Conferences
Social events
Business

16. Appendix E: Advantages of
MogoTix paperless mobile ticketing
No lost tickets
No long lines
No proprietary scanning hardware
A more efficient event