Discover what you need to know before joining the largest online marketplace in the US.

1. Quick Guide
to Selling on
AMAZONWhat you need to know before joining
the largest online marketplace in the US

2. CONTENT
INTRODUCTION
-ONLINE MARKETPLACE
BENEFITS
-EXPOSURE
-FULFILLMENT
AMAZON BASICS
-FEATURED MERCHANT STATUS
-AMAZON BUY BOX
GETTING STARTED
-UPLOAD LISTINGS
-SELL YOUR PRODUCTS
-SHIP TO CUSTOMERS
-GET PAID
MAXIMIZE YOUR SALES
ABOUT THE AUTHOR
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Copyright 2014 Stitch Labs, Inc.

3. INTRODUCTION
As your multi-channel selling strategy continues to grow, Amazon is a likely option you’ll
consider for your business. This guide will help you understand the benefits of selling on
Amazon, the top things to consider, and the first steps in setting up your store. We’ll also
give you insight into what other applications you can use in order to maximize your sales
and grow your business.
What you will learn:
• What is an online marketplace?
• Benefits of selling on Amazon
• How to obtain “Featured Merchant Status”
• The basics of the Amazon Buy Box
• How to get started with your Amazon shop
• How to expand your multi-channel selling strategy
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Copyright 2014 Stitch Labs, Inc.

4. ONLINE
MARKETPLACE
As a business who sells products, there are several different online platforms that enable
you to sell those products. And if you’re reading this, you’ve most likely entertained the
idea of leveraging Amazon’s massive online marketplace. But before we dive into the
why and how of selling on Amazon, let’s review what an “online marketplace” really is.
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Copyright 2014 Stitch Labs, Inc.
INTRODUCTION
a type of e-commerce site where product and inventory
information is provided by multiple third parties,
whereas transactions are processed by the market-
place operator. Online marketplaces are the primary
type of multichannel e-commerce.
According to Wikipedia, an online marketplace is -

5. INTRODUCTION
Amazon Basics ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 03
Copyright 2014 Stitch Labs, Inc.
Imagine a large physical marketplace, where there are aisles of different vendors,
selling everything from beaded jewelry and gently used books to kitchen supplies and
small train toys. Now place yourself in the position of a shopper. You’re walking past
individual vendor booths and you notice something. Several of these vendors are selling
the exact same products. Each seller may vary in how they display those identical
products. Your interactions with each of them may vary. Even their prices could be
completely off. But when it comes down to it - there is no obvious difference among
the products themselves.
This is much like the experience a customer has when shopping on Amazon. However,
in this case, the individual sellers, their faces, personalities, etc., are even more hidden.
Often times, as an Amazon seller, you could be competing not only with other
businesses, but even Amazon may have those same items listed. To a customer,
all they can rely on is product reviews, photos, descriptions and accessibility.
ONLINE
MARKETPLACE

6. BENEFITS
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Copyright 2014 Stitch Labs, Inc.
EXPOSURE You may be thinking, “Then how does Amazon benefit me?”
Well, as Amazon has grown to be one of the most visited shopping sites online, granted
there could be competitors, this online marketplace has one thing that is very valuable
to someone like you - exposure. Customers go to Amazon because they feel confident
they’ll find what they want. Also, with Amazon Prime’s membership, there are very
devout customers who will continue to come back. This type of visibility is not
something you’d get if, say, you were 10 miles away from the popular marketplace. Even
if your product is more affordable and higher quality, while offering a more rich shopping
experience - if a potential customer doesn’t know you exist, it would be quite difficult to
buy from you.

7. BENEFITS
FULFILLMENT Whether you are selling through Amazon or your own branded website, one thing is
always a must - shipping and fulfillment. The time and stress you exhaust on shipping
products to your customers can be solved by a few options, one of which is directly
provided by Amazon. Through Fulfillment By Amazon (FBA), you’re able to offload your
storage and shipping needs to Amazon for a fee. (Amazon provides you with a revenue
calculator in order for you to see the value.)
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Free shipping for your customers
Customer service (returns)
Multi-channel fulfillment
Copyright 2014 Stitch Labs, Inc.

8. AMAZON BASICS
FEATURED
MERCHANT
STATUS
One of the beautiful things about Amazon is that they truly value the quality performance
of a seller, and those sellers are handsomely rewarded with something called, “Featured
Merchant Status.” Once you reach this status, the level of exposure and accessibility
your products receive is vastly above the rest.
Once you have claimed your rightful spot among the Featured Merchants, you will then
have access to something called the Amazon “Buy Box”.
Want to know how you can gain Featured Merchant Status? Of course you
do! Here are the Featured Merchant Qualifications according to Amazon:
• ODR (Order Defect Rate)--ODR is based on customer feedback, A-to-z
claims and chargebacks
• Other seller performance metrics
• Customer shopping experience offered on an item, such as speed of
delivery, shipping options, price, and 24x7 customer service (including
through the seller’s participation in Fulfillment by Amazon)
• Time and experience on the Amazon selling platform
• Status as a Pro Merchant
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Copyright 2014 Stitch Labs, Inc.

9. AMAZON
BUY BOX
AMAZON BASICS
If you’ve shopped on Amazon, you may have noticed that not all products are created
equally. Some of the better performing products will often be paired with the Amazon
“Buy Box”. This box is what appears on a product detail page where customers start the
purchase process by adding items to their shopping carts.
This is another intricate way you’d be competing against other sellers. If you are selling
a shiny “new” waffle maker and so is Joe Schmoe down the road, you and Joe will have
to compete for that box.
Pricing and availability are two of the most crucial elements of “winning” the buy box.
To simplify the qualifications, just remember that Amazon takes into consideration what
the customer would be willing to pay for the product (lowest price doesn’t necessarily
always win) as well as your upkeep on inventory quantities. Do not let someone order an
out-of-stock product that could lead to negative reviews. Keep your inventory flowing
and be sure to encourage positive reviews for those products.
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Copyright 2014 Stitch Labs, Inc.

10. GETTING STARTED
UPLOAD
LISTINGS
SELL YOUR
PRODUCTS
Ready to start selling? This section will walk you through the four basic steps of getting
your Amazon store up and running.
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How you upload your products may depend on whether or not you’re on the Professional
selling subscription, but it’s all pretty straight forward. You either add your products to the
Amazon Marketplace catalog one at a time or in bulk. You can identify the quantity and
condition along with the UPC/EAN and SKU. Next you’ll add photos, descriptions and any
other details.
Pretty straight-forward, right? Once you upload your items
to the Amazon.com catalog, customers will now be able
to see and purchase them. Be sure to check all of the
information for your products. Accuracy and
completeness are key to building a strong
relationship with recurring Amazon customers.
Copyright 2014 Stitch Labs, Inc.

11. SHIP TO
CUSTOMERS
GETTING STARTED
Hooray! You just received your first order. Once this happens, Amazon will notify you.
If you are handling shipping on your own, you’ll receive all the necessary information
you need to get this done. If you’re using Fulfillment by Amazon (FBA), then Amazon
will handle the shipping and any customer relations that may be needed.
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Copyright 2014 Stitch Labs, Inc.

12. GET PAID
GETTING STARTED
As soon as you tell Amazon that the order has been shipped, Amazon will process
the payment from the buyer and credit the net proceeds from the sale to your
“seller account”. There are going to be various fees included, so you’ll want to review
the full details on Amazon’s seller resources section. From there, you’ll transfer the funds
from your seller account to your business bank account. Again, be sure to review all the
details provided by Amazon. This guide does not include the full, nitty gritty details
as it may differ for each seller.
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Copyright 2014 Stitch Labs, Inc.
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13. MAXIMIZE YOUR SALES
MAXIMIZE
YOUR SALES
WITH
INTEGRATION
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“My business has grown 45% since I started using Stitch. This is the percentage of
our business that we do on Amazon, and without Stitch we couldn’t sell on Amazon
- by the way, I used Stitch to pull up that percentage - took me three minutes.”
-Laurence Bertone, Occitan Imports
Copyright 2014 Stitch Labs, Inc.

14. ABOUT THE AUTHOR
This guide was created by Stitch Labs. Stitch is the online software that multi-channel
sellers use to manage their inventory, orders and sales data information all in one
location. Stitch integrates with online sales channels such as Amazon, Ebay, Etsy,
Shopify and BigCommerce, enabling businesses to grow their online presence with
minimal effort. Stitch also easily integrates with accounting platforms like Xero and
Quickbooks, making communication across all teams more clear and productive.
When businesses use Stitch, they are able to increase sales, boost productivity
and get organized.
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Copyright 2014 Stitch Labs, Inc.
Get inventory control today
with Stitch at
www.stitchlabs.com