This document provides information on using Facebook for marketing and outreach as an extension agent. It discusses what Facebook is, how extension agents in Kentucky are using Facebook pages to share information, provide updates, hold interactive events and classes, and count client contacts. Guidelines are presented for effective marketing through Facebook, such as making regular posts, sharing photos and videos, and engaging clients through questions and discussions. County extension Facebook pages in Kentucky are listed as examples.

1. Marketing with Facebook

3. There are over 30 billion links

4. The average Facebook user has 130 friends

5. Spends more than 55 minutes per day on Facebook

6. Is connected to 60 pages, groups and events

10. BooneHortNews is a Facebook Page“I love getting updates from BooneHortNews! I can plan my schedule ahead of time and make it to a lot more classes.” –Terri T.

13. Group pages are for posting messages only

14. Non-Facebook users can view Pages

15. Only Facebook users can view Pages, which restricts the amount of viewing from the public.

17. Social Media Hub of UKAG Where you can find all the latest information on all the different ways to communicate. http://www2.ca.uky.edu/social/category/using-facebook/

20. 7 Simple Guidelines For Marketing With Facebook

21. #1. It’s not going away. Ignoring it won’t change that fact.

22. #2. Social media is the new word of mouth

23. #3. It’s a Dialogue, Not a Monologue

24. #4. You have to devote some time to updating your Facebook site, but this does not have to be an overwhelming task.

25. #5. Make it a personal interaction.

26. #6. Go boldly and try new ideas.

27. And finally… #7. Don’t be afraid to ask for help.

28. Practical Uses for Your Professional Facebook Page Answer client questions . . .

29. Post demonstration videos Create events and invite participants

30. A picture is worth a thousand words. . .

31. Use more than one platform to get your message out “cross market” your programs with other social media sources another avenue for collecting evaluation data

32. Facebook Contacts What is a contact? . . .any interaction with clientele where there is an exchange of educational information and the individual with whom that information was exchanged can be effectively identified and quantified. -The Monthly Statistical Report By Roger Rennekamp revised by John Mowbray http://www.ca.uky.edu/psd/Program%20Evaluation/Submitting%20Statistical%20Report.pdf

33. Anyone who leaves a comment may be counted for statistical purposes. Clicking on “x others” lists the names of everyone who this post. These may be counted for statistical purposes.

34. Don’t count . . . . . .page likes . . .active users . . . if you can’t identify the user! . . .impressions unless there is also feedback (comments or likes)

37. . . . and just for fun!

38. Contact Information…. FacebookBooneHortNews Email mklahr@uky.edu Phone 859-586-6101 Mike Klahr, Boone County Horticulture Agent Facebook Barren County Cooperative Extension Email mindy.mcculley@uky.edu Blog http://www.whatsnewinextension.blogspot.com Phone 270-651-3818 Mindy McCulley, Barren County FCS Agent