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A2 Media Studies - G324: Advanced Portfolio in Media Marking Sheet – Music Video Task Candidate __________________________________________________ Final mark/100
_____________
RESEARCH & PLANNING LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Research into similar products and
a potential target audience
Minimal Basic Proficient Excellent
Organisation of actors, locations,
costumes or props
Minimal Basic Proficient Excellent
Work on shotlists, layouts, drafting,
scripting, storyboarding
Minimal Basic Proficient Excellent
Care in presentation of research
and planning
Minimal Basic level Good level Excellent level
Time management Very poor Not good Good Excellent
Skill in use of digital technology or
ICT
Minimal Basic Proficient Excellent
Communication Skills Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
EVALUATION LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Understanding forms and
conventions used in the production
Minimal Basic Proficient Excellent
Understanding of the role and use
of new media in various stages of
the production
Minimal Basic Proficient Excellent
Understanding of the combination
of main product and ancillary texts
Minimal Basic Proficient Excellent
Understanding of the significance of
audience feedback
Minimal Basic Proficient Excellent
Skill in choice of form in which to
present the evaluation
Minimal Basic Proficient Excellent
Ability to communicate Minimal Basic Proficient Excellent
Use of digital technology or ICT in
the evaluation
Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
CONSTRUCTION (MsinTask) LEVEL 1 (0-14) in any LEVEL 2 (15-23) in some LEVEL 3 (24-31) in many LEVEL 4 (32-40) in most
(creative use of technical skills) Low High Low High Low High Low High
Holding shot steady Minimal evidence Basic ability Proficient Excellent
Framing shot appropriately Minimal evidence Basic ability Proficient Excellent
Variety of shot distances as
appropriate
Minimal evidence Basic ability Proficient Excellent
Appropriate material for task Minimal evidence Basic ability Proficient Excellent
Selecting mise-en-scène Minimal evidence Basic ability Proficient Excellent
Editing for meaning to viewer Minimal evidence Basic ability Proficient Excellent
Varied shot transitions, captions
and other effects
Minimal evidence Basic ability Proficient Excellent
Use of sound with images/editing Minimal evidence Basic ability Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
Ancillary Task 1 (Digipak for
Album)
Level 1 (0-2) Level 2 (3-5) Level 3 (6-8) Level 4 (9-10)
Relationship between the tasks Minimal Basic Proficient Excellent
Sense of broad identity across the Minimal Basic Proficient Excellent
package
Ancillary Task 2 (Magazine
Advertisement for Digipak)
Level 1 (0-3) Level 2 (4-6) Level 3 (7-8) Level 4 (9-10)
Relationship between the tasks Minimal Basic Proficient Excellent
Sense of broad identity across the
package
Minimal Basic Proficient Excellent
Quality of brand identity across the
package as a whole
Minimal Basic Proficient Excellent

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A2 advanced portfolio marking sheet

  • 1. A2 Media Studies - G324: Advanced Portfolio in Media Marking Sheet – Music Video Task Candidate __________________________________________________ Final mark/100 _____________ RESEARCH & PLANNING LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20) Low High Low High Low High Low High Research into similar products and a potential target audience Minimal Basic Proficient Excellent Organisation of actors, locations, costumes or props Minimal Basic Proficient Excellent Work on shotlists, layouts, drafting, scripting, storyboarding Minimal Basic Proficient Excellent Care in presentation of research and planning Minimal Basic level Good level Excellent level Time management Very poor Not good Good Excellent Skill in use of digital technology or ICT Minimal Basic Proficient Excellent Communication Skills Minimal Basic Proficient Excellent Contribution (where relevant) Minimal Basic Proficient Excellent EVALUATION LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20) Low High Low High Low High Low High Understanding forms and conventions used in the production Minimal Basic Proficient Excellent Understanding of the role and use of new media in various stages of the production Minimal Basic Proficient Excellent Understanding of the combination of main product and ancillary texts Minimal Basic Proficient Excellent Understanding of the significance of audience feedback Minimal Basic Proficient Excellent Skill in choice of form in which to present the evaluation Minimal Basic Proficient Excellent Ability to communicate Minimal Basic Proficient Excellent Use of digital technology or ICT in the evaluation Minimal Basic Proficient Excellent Contribution (where relevant) Minimal Basic Proficient Excellent CONSTRUCTION (MsinTask) LEVEL 1 (0-14) in any LEVEL 2 (15-23) in some LEVEL 3 (24-31) in many LEVEL 4 (32-40) in most (creative use of technical skills) Low High Low High Low High Low High Holding shot steady Minimal evidence Basic ability Proficient Excellent Framing shot appropriately Minimal evidence Basic ability Proficient Excellent Variety of shot distances as appropriate Minimal evidence Basic ability Proficient Excellent Appropriate material for task Minimal evidence Basic ability Proficient Excellent Selecting mise-en-scène Minimal evidence Basic ability Proficient Excellent Editing for meaning to viewer Minimal evidence Basic ability Proficient Excellent Varied shot transitions, captions and other effects Minimal evidence Basic ability Proficient Excellent Use of sound with images/editing Minimal evidence Basic ability Proficient Excellent Contribution (where relevant) Minimal Basic Proficient Excellent Ancillary Task 1 (Digipak for Album) Level 1 (0-2) Level 2 (3-5) Level 3 (6-8) Level 4 (9-10) Relationship between the tasks Minimal Basic Proficient Excellent Sense of broad identity across the Minimal Basic Proficient Excellent
  • 2. package Ancillary Task 2 (Magazine Advertisement for Digipak) Level 1 (0-3) Level 2 (4-6) Level 3 (7-8) Level 4 (9-10) Relationship between the tasks Minimal Basic Proficient Excellent Sense of broad identity across the package Minimal Basic Proficient Excellent Quality of brand identity across the package as a whole Minimal Basic Proficient Excellent