1. A2 Media Studies - G324: Advanced Portfolio in Media Marking Sheet – Music Video Task Candidate __________________________________________________ Final mark/100
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RESEARCH & PLANNING LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Research into similar products and
a potential target audience
Minimal Basic Proficient Excellent
Organisation of actors, locations,
costumes or props
Minimal Basic Proficient Excellent
Work on shotlists, layouts, drafting,
scripting, storyboarding
Minimal Basic Proficient Excellent
Care in presentation of research
and planning
Minimal Basic level Good level Excellent level
Time management Very poor Not good Good Excellent
Skill in use of digital technology or
ICT
Minimal Basic Proficient Excellent
Communication Skills Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
EVALUATION LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Understanding forms and
conventions used in the production
Minimal Basic Proficient Excellent
Understanding of the role and use
of new media in various stages of
the production
Minimal Basic Proficient Excellent
Understanding of the combination
of main product and ancillary texts
Minimal Basic Proficient Excellent
Understanding of the significance of
audience feedback
Minimal Basic Proficient Excellent
Skill in choice of form in which to
present the evaluation
Minimal Basic Proficient Excellent
Ability to communicate Minimal Basic Proficient Excellent
Use of digital technology or ICT in
the evaluation
Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
CONSTRUCTION (MsinTask) LEVEL 1 (0-14) in any LEVEL 2 (15-23) in some LEVEL 3 (24-31) in many LEVEL 4 (32-40) in most
(creative use of technical skills) Low High Low High Low High Low High
Holding shot steady Minimal evidence Basic ability Proficient Excellent
Framing shot appropriately Minimal evidence Basic ability Proficient Excellent
Variety of shot distances as
appropriate
Minimal evidence Basic ability Proficient Excellent
Appropriate material for task Minimal evidence Basic ability Proficient Excellent
Selecting mise-en-scène Minimal evidence Basic ability Proficient Excellent
Editing for meaning to viewer Minimal evidence Basic ability Proficient Excellent
Varied shot transitions, captions
and other effects
Minimal evidence Basic ability Proficient Excellent
Use of sound with images/editing Minimal evidence Basic ability Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
Ancillary Task 1 (Digipak for
Album)
Level 1 (0-2) Level 2 (3-5) Level 3 (6-8) Level 4 (9-10)
Relationship between the tasks Minimal Basic Proficient Excellent
Sense of broad identity across the Minimal Basic Proficient Excellent
2. package
Ancillary Task 2 (Magazine
Advertisement for Digipak)
Level 1 (0-3) Level 2 (4-6) Level 3 (7-8) Level 4 (9-10)
Relationship between the tasks Minimal Basic Proficient Excellent
Sense of broad identity across the
package
Minimal Basic Proficient Excellent
Quality of brand identity across the
package as a whole
Minimal Basic Proficient Excellent