The University of the year can help give your business a competitive edge in these troubled times using a range of free Web 2.00 resources and free social media applications. These are the slides for session one.

1. Social Media for Enterprise Session 1

2. Today 10 am to 11.30 first session 15 minute break 11.45 to 1.00 second session 1.00 to 1.45 LUNCH BREAK 1.45 to 2.45 third session 15 minute break 3.00 to 4.30 final session

6. Social Media Tools Primary Tools The main applications you will use Secondary Tools Other useful tools that add functionality such as web picture and video albums (Flickr – YouTube) Support Tools Tools that help get the job done such as Tweeteck or Hootsuite. Process Tools Tools for editing and manipulating stuff. Research and Information Tools Information

7. Before we look at the Primary Tools Some research, support and process tools for this course …………

8. Our Social Exercise Book www.sm4e.net

9. The Library

10. Social Book Marking Delicious or Diigo – The Virtual Library for SM4E

11. Slide Share www.bit.ly/sm4e-one

12. Our Social Exercise Book And Resources www.sm4e.net Log on

13. Social Media Identity! We will look at identity more in depth in session 2 We will be using accounts already set up for you to practice with. This will keep your personal social media separate You may wish create accounts for your business when you are more familiar with the landscape and when you have considered strategies. However, there is no reason why you should not continue to use these accounts if you wish

14. Social Media Identity! Multiple Browsers (IE, FF, Chrome, Safari, Opera) Tabbed Browsing What Browser do you Use?

15. Tools for Social Media. SM4E is as much about conversations and communication as it is about tools but it is important to use the right tools and focus on some primary ones, as there is a plethora of Social Media and Web 2.0 platforms available. There is a list of the Primary, Secondary, Process, Support and Information tools in our social library and extras will be added to our links library

16. The Three Primary Social Media Tools (in my opinion) Facebook, (social networking) Wordpress , (blogging) Twitter, (Microbloging)

17. The Three Primary Tools - Alternatives Wordpress Alternatives: Blogger, Tumblr, Posterous Twitter Alternatives: Jaiku, Identi.ca Google Buzz? Facebook Alternatives: MySpace, LinkedIn

18. First Primary Tool - Blogging

20. Break Time Before we start blogging it should be time for our break Then we’ll go to www.wordpress.com

21. For the purpose of this course For the purposes of this course we are only creating trial social media. You may want to add a disclaimer that this does not really represent your real business.

22. Lunch Time If we’re on track, writing your first blog should take us up to lunch time 1.00. Take a look at the “writing for the web” document in the SM4E library. Consider this as you write your first blog. Write something about your perceptions of social media. What do you know, what do you need to learn. How do you think you could use these tools for your own enterprise

23. Communication Sending Letters (one to one)

24. Communication Sending E-Mails (one to many)

25. Communication

26. Communication CONVERSATIONS !

27. Conversations Conversations may be taking place right now about your business, certainly about your industry. You can’t control the conversation but you can join in

28. Conversations Social Media has “democratised” media and your customers can write or create media about your product just as easily as you can

29. Conversation Your social media accounts are not a glorified e-mail list Think about the psychology of conversations

30. Conversation Interestingly the way to gain social capital is through some very old values Courtesy (even exaggerated charm) Generosity (share your knowledge freely) Well written dialogue (punctuation, grammar) Honesty (admit mistakes, apologise) Transparency (everything you do online is visible anyway)

32. Social Media Policy Social Media Strategy N.B.These are not the same thing. You need to have a strategy of what tools you will use, who will use them and how you will use them. Your policy is how you will project your identity and what that identity is. In what way do you involve your colleagues or not and how will you ensure they stay within guidelines and project the proper identity. There are two documents about this in the library. You should take a look at them.

33. Having a Strategy Unbridled (enthusiastic ?) use of social media could be a recipe for disaster. Consider a strategy. You need to build trust and this means being transparent online If you screw up – own up (and apologise profusely) Courtesy works great in social media: Praise peoples efforts, be polite and courteous, acknowledge your sources. Be honorable and humble. Consistency – decide on your publishing rate in your SM spaces and stick to it.

34. Now Back to the 3 Primary Tools

37. The Basics of Twitter OVERVIEW OF TWITTER AS A COMPANY Using Twitter Short 140 character messages (updates) @name = designated to be seen by @user – usage – placement (changes twitter) # hashtag -usage RT – ReTweet – usage D direct message Via @username - courtesy

39. WRONG

41. Twitter We will look at twitter for research and marketing more in depth on the next session.

42. Facebook

44. A Word of Warning – Social Media in General

45. Facebook Task: Get your custom URL Get 25 likes and you can have www.facebook.com/your-choice Start with the people in this room Warning don’t use a URL you’ll want later for your business If you achieve it blog about it. Tell us how you did it

46. Process Tools - Images Introducing Picasa (and Picasa Web) Simple image editing And Flickr a conversation around pictures Making pictures useable in other contexts such as slide-shows, embeds, HTML

47. Break Time It Should now be time for a break

48. Picasa

49. Flickr

50. In the next session we will look at: Further social media strategies. Organised and structured workflow. Research and enterprise (what is being said about YOU – what are your competitors doing. Support tools for effective use of social media and in-house collaboration. Tools to enhance your use of social media. Simple use of video.