1.
The Three New Requirements of Unstructured Data Protection
– Can your backup deliver?
We will discuss:
1. The Unstructured Data Problem
2. Why Legacy Solutions Fall Short
3. Capabilities Data Solutions Must Deliver
For audio playback and Q&A go to: http://bit.ly/3Unstructured

2.
OurSpeakers
Jonathan Calmes,
VP of Business
Development of Aparavi
George Crump,
Founder and Lead Analyst
of Storage Switzerland

3.
The Unstructured
Data Problem

4.
It’s Not That
Unstructured Data Is
Growing, It’s HOW
It’s Growing
● Quantity of files - used to be
measured in millions, now
approaching billions
● Size of each file - used to be
measured in “K”, then MB now GB
● Rate of growth - this is only the
beginning!

5.
Increasing in
Importance
● Unstructured data was
“important” but now its critical
● Businesses make decisions
based on this data
● Data is monetized and sold
● Protection frequency and
recovery speed need to improve

6.
Increasing in
Retention
● Organizations want to
keep data significantly
longer (forever)
● More data leads to more
accurate decisions and
more monetization

7.
And Then GDPR
Happened
● GDPR is a WORLD Problem
● GDPR compliant companies are
using it as a competitive
advantage
● GDPR breaks traditional backup

8.
Why Current Unstructured Data
Protection Falls Short

9.
Method 1 - File
by File Backups
● Provides high level of
granularity
● Still a series of
sequential jobs
● Slow… really slow

10.
● Fast, backups at block or
volume level
● Provides no granularity
● Impossible to manage or
categorize the unstructured
data within the image
Method 2 - Image Based Backups

11.
The New
Requirements for
Unstructured Data
Protection

12.
Rapid, Granular
Backups
● Ransomware and General DR
requirements drive frequent
data captures
● GDPR and other regulations
require data granularity
● Needs a journaling like
technique to provide fast, file-
by-file backup

13.
Data Intelligence
● Leverage granularity to capture
more detail about file
● Add file tagging and custom
tagging
● Enables reduction of primary and
secondary storage capacity
● If you can’t find the data, you
didn’t back it up

14.
The Cloud
● Retain in the cloud
○ Reduces the on-premises
capacity of on-premises
storage
● Most backup solutions can
only mirror to the cloud, no-
intelligence

15.
Summary
● Unstructured data has changed
● New approaches to protection are
required
● Unstructured data must be protected
frequently and granularly
● On-premises data capacities must be
reduced

16.
Multi-Cloud Active Archive with Built-In Protection

17.
About Aparavi®
Leadership Team
Adrian Knapp: Chairman 25 Years in Storage
Rod Christensen: CTO 4 Protection Engines
Jonathan Calmes: VP of Biz Dev 10 Years in Data Protection
Victoria Grey: CMO 25 Years in Storage and Data Protection
Jay Hill: VP of Product 10 years in cloud data management
Silicon Beach startup focusing on the problem of protection,
retention, and archive of unstructured data

18.
The Tsunami of Unstructured Data
Traditional solutions do not meet today’s or tomorrow’s expectations
Unstructured data
✓ 60%+ growth per year
✓ 90%+ of all data by 2023
✓ Millions and millions of discreet files
Past FutureCurrent
Archive (per ESG)
✓ 85% of archived data accessed very frequently
✓ 80% created within last two years
✓ 71% retrieved 100GB or less

19.
Built for structured data as primary data source
Designed for on-premises and tape, with proprietary
formats
Not cloud optimized
Summary: complex, expensive, and broken
Backup is not the solution

20.
Aparavi has a better way
Multi-Cloud Active Archive and Protection
Multi-Cloud
Protection and
Retention
Dynamic cloud
storage locations
Cloud Active
Data Pruning
Retention based
data reduction
Open Data
Format
Open
source
published
Multi-Cloud
Recovery and
Retrieval
Recover from a
specific moment
Compliant
Storage
Optimization
Policy and on-
demand
destruction of
sensitive data

21.
Cloud Retention Simplified
Powerful and easy secondary storage management
Data-Centric
Retention Policy
Content and
metadata
classification
Advanced
Archive Search
Search data,
classification,
and metadata
Storage
Analytics
Track usage
and trends in
storage
Auditing and
Reporting
Logs who changed
what and when
Powerful Policy
Engine
Global fully
automated policy
engine

22.
Platform
Web hosted
Software Appliance
File based snapshots/archive
Source
CDP checkpoints
APARAVI: The Architecture
Eliminating useless copies while preparing backup for archive

23.
APARAVI Supported Eco-System
Operating Systems
Clouds Supported
Certified Storage and Partners

24.
U.S. Engineering Firm
• 12TB today and growing
• 80% unstructured, growing at
50% per year
• Needs to hold data for 7 years
minimum
• Currently using Veeam to take
a complete image annually
“With Aparavi we were able to predict a 50%
reduction of storage across the first 7 years and a
75 % reduction thereafter, by replacing our current
backup solution.”
IT Engineering Manager
Customer Use Case

25.
Multi-cloud Active Archive Defined
Current Backup Solutions
Secondary
Storage Growth
Five to 10 times
primary storage
Reduction up to 75%
Up-front
Investments
12-24 months of storage plus
software licenses
SaaS-based solution
Huge cost savings
over time
No CAPEX, grow as
needed
Location
On-premises, cloud
as bolt-on
Built for hybrid or
multi-cloud
Storage and cloud
independence
Data Formats Proprietary formats Open format and dynamic
cloud migration
No software or cloud
lock-in

26.
E-mail
929 Colorado Ave > Santa Monica, CA 90404
Address
jonathan.calmes@aparavi.com
Multi-Cloud Active Archive With Built in
Protection
• Top 10 Storage Startups to watch in 2018- Tech
Target
• Top 20 Storage companies to watch- Enterprise
Storage Forum
“probably the only tool capable of fulfilling GDPR
requirements” – George Crump Storage Switzerland
“ A unique offering that solves many problems in Long
Term Retention”
–Chris Mellor The Register

27.
Thank you!
Storage Switzerland
http://www.storageswiss.com
georgeacrump@storageswiss.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswiss
Aparavi
https://www.aparavi.com
Aparavi on Twitter:
https://twitter.com/aparavisoftware
Aparavi on LinkedIN:
https://www.linkedin.com/company/aparavi-software-corp/

28.
The Three New Requirements of Unstructured Data Protection
– Can your backup deliver?
We will discuss:
1. The Unstructured Data Problem
2. Why Legacy Solutions Fall Short
3. Capabilities Data Solutions Must Deliver
For complete Audio and Q&A please register for the On Demand Version at:
http://bit.ly/3Unstructured