1. the visionThe River Road State Scenic Byway Corridor
Management Plan will be a blueprint and strategy for
managing, promoting, preserving and enhancing the
Scenic Byway’s image and function as a distinctive place
and experience within the Wabash River Corridor in
Tippecanoe County. The management plan will identify
the Scenic Byway’s intrinsic qualities: scenic, natural,
historic, cultural, archaeological, recreational, and
tourism features and facilities.
mission &
objectivesDevelop a distinctive visual and experiential identity for
the byway as a continuum through the multiple rural and
urban districts it traverses.
Establish a framework based on that identity for
promotion of byway related quality of life, tourism and
economic development to potential partners, corridor
stakeholders, the community at large and the corridor’s
potential market area.
Create opportunities that advance the corridor vision;
respond to challenges that compromise the corridor
vision
Advance context sensitive physical improvements to the
multimodal functionality, safety and accessibility of river
Road for pedestrians, cyclists, automobiles and transit.
Identify funding strategies and opportunities for byway
and corridor enhancement and management.
Fulfill corridor Managemnt Plan grant requirements to
maintain eligibility for known and potential funding and
implementation opportunities

2. what is a
management
plan?It is a Safety Strategy developed as a management
system for improvements to the Scenic Byway by design,
maintenance or operation, to create a multimodal
corridor that enhances visitor experience and provides
route clarity and safety for all users.
It is a Visitor Needs and Expectations Strategy that
builds on existing resources to strengthen the visitor
experience and that of local residents and businesses,
including enhancement of existing development and
accommodation of new development, while preserving
the intrinsic qualities of the Scenic Byway.
It is a Promotion, Marketing and Interpretation Strategy
in collaboration with existing entities and efforts for
promotion, marketing and interpretation of corridor-
associated places and events to develop a strong visitor
relationship with the Scenic Byway, creating value for the
visitor and Byway sustainability.
It is the Scenic Byway Story and Visitor Experience as a
narrative of the Scenic Byway experience highlighting
points of interest, history, and features of the route,
keyed to a Scenic Byway Master Map as the foundation
for future visitor maps, brochures and media outreach,
as well as wayfinding and interpretive signage.
It is Design Standards to Guide Capital Improvements
by implementing agencies for transition from a state
through route to a local destination parkway, with
physical improvements that reinforce Bway character
and continuity through multiple urban and rural districts,
considering signage, traffic calming, bicycle/pedestrian
facilities, rest and parking areas.

3. economic
development
quality of life
purpose &
benefits
Attraction and Retention of a quality worforce that
values recreational and open space amenities, and that
would otherwise go to competitor cities that understand
that dynamic. That workforce, importantly, influences
business decisions to locate here.
Destination Tourism that brings outside revenue and tax
dollars to local businesses, sustaining them and this
quality of life amenity for enjoyment by residents.
Reinforcement of Purdue University standing as being
both a world class institution and being in a livable and
cool city, a value to both students and faculty.
Establishment of Tippecanoe County, Lafayette and West
Lafayette as a world class region with core world class
twin cities centered on a rich heritage and recreation
resource; the Wabash River Corridor and its Scenic
Byway corridor.

4. byway
character &
preferencesRiver Road as a Urban/Rural Parkway
Wayfinding/Interpretation/Identity to create continuity,
image, sense of place
Greenway multimodality for parallel mobility systems
OR?