Best practices and methods for utilizing email in your content and marketing strategy. Learn why email and Mailchimp are worthy your time.

3. Why Email?

4. In terms of digital real estate,
email is the largest and
most widespread.
Why Email?

6. There are three times as
many email accounts as there
are Facebook and Twitter.
Why Email?

7. The total posts on Facebook
and Twitter combined add up
to .2% of all email traffic.
Why Email?

8. The total number of searches
on Google, Yahoo!, and Bing
combined equal 1.1% of all
email traffic.
Why Email?

9. The total number of pageviews
on the Internet equals 25% of
emails sent.
Why Email?

10. Nearly 4 times as many emails
are sent every day as the total
number of Facebook/Twitter updates,
Google/Yahoo!/Bing searches, and
Internet pageviews combined.
Why Email?

12. • 94% of people say the reason they get online is to
check their email.
• 79% of all online activity is email.
• 53% open email on their mobile device.
• 75% prefer email as the way that brands interact.
Why Mobile Email?

13. “Ninety percent of millennials
wake up and reach for their phones
first. Eighty percent sleep with their
phones.” –Seth Farbman, CEO, Spotify
Why Mobile Email?

14. It’s not email vs. social.
It’s about learning how to
use them in tandem.
Why Email?

15. $1 = $44(Direct Marketing Association, 2015)
Why Email?

17. Why
Mailchimp?

18. Ease of use. Mobile options.
Integration. Bells and
whistles. Cost effectiveness.
Why Mailchimp?

20. Building
Relationships

22. Building Relationships
1. The right lists.

23. Building Relationships: Lists
Groups vs. Segments

24. Segments can be defined by:
Recency. Behavior. Response to surveys.
Location. Interaction rating. Type of device.
Email client. Conversations. Webmail type.
Sign up source. Birthday. Social data.
Ecommerce. Integration service interaction.
Building Relationships: Lists

25. Building Relationships: Lists
Principle: understanding
customers results in giving
them information they want.

26. Building Relationships
2. Collecting emails.

27. Building Relationships: Collecting
• Automated
• Incentivized
• Manual
• From other sources
• From contests
• From email lists of employees

28. Building Relationships: Collecting
Using Surveys
1. Select the text box you want to edit.
2. Type the merge poll syntax:
3. Click Close & Save.
*|POLL:RATING:h|*
Poll question here.
*|END:POLL|*
h=horizontal; can replace with “v” for vertical

29. Building Relationships
3. Relationship oriented.

30. Building Relationships: Tone
Should be written with “you”
language and fit your brand
and your customer’s style.

31. Building Relationships
4. Personalization.

32. Building Relationships: Personalization
Address the customer by
name in the subject line
and body of the email.

33. Building Relationships
5. Extra tips.

34. Building Relationships: Extras
The freshness and
value of your list matters.

35. Building Relationships: Extras
Your customers determine
how often is too often.

36. Avoiding an
Unsubscribe

38. AVOID…
Avoiding an Unsubscribe
…sending a “wall of
text” to your customers.

40. AVOID…
Avoiding an Unsubscribe
…sending an image as
the content of your email.

42. AVOID…
Avoiding an Unsubscribe
…sending poorly taken
or pixelated photos.

44. AVOID…
Avoiding an Unsubscribe
…using more than two
typefaces in your email.

46. AVOID…
Avoiding an Unsubscribe
…sending on Tuesdays.

47. AVOID…
Avoiding an Unsubscribe
…sending email that is
not mobile friendly.

48. Avoiding an Unsubscribe
80% of people delete
email that doesn’t render
on mobile & 30% of those
opt out right then.

49. Resources:• tps://www.sparkpost.com/blog/wp-content/uploads/2013/07/
infographic_abs_final.png
• Litmus
• http://blog.movableink.com/email-vs-social-media-roi/