1. The document discusses keys to effective virtual sales engagement in today's environment of overwhelming marketing messages. It outlines 5 keys: content, context, story, personalization, and ease of use.
2. A new approach called "Digital Postcards" is introduced, which allows bundling of video, documents, customer stories and other content types together in a branded and easy-to-consume package for clients.
3. Digital Postcards are proposed as a way to better connect with clients virtually by providing authentic sales engagement through personalized multimedia messages incorporating content, context, story and a clear call to action.
36. Personal Video options:
- Traditional video
(webcam / other)
- Digital storytelling
(Voice + photos & graphics. Phone in)
Personal Multimedia Message(video)
37. Why: To Sell is Human
- Voice, face, age, ethnicity, gender, passion
Why: Professional @ Scale
Why: Measure
How: by enabling authentic connection
What: SaaS Solutions. Digital Postcards
Start with Why