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Adv 435 ch 9 special audiences
1.
ADV 435 SPECIAL
AUDIENCES
2.
3.
SMALLER
4.
DIFFERENT TASTES
5.
6.
GLOBAL
7.
AFRICAN AMERICAN
8.
SPANISH SPEAKING
9.
ASIAN
10.
11.
LESS DEVELOPED
MKTS
12.
HIGH DEMAND
FOR USA BRANDS
13.
CYBERSPACE ADDS
TO AWARENESS
14.
15.
LIBERAL USE OF
NUDITY
16.
MORE
ENTERTAINING
17.
18.
DEFINITIONS
19.
TRANSLATIONS
20.
SEMANTICS
21.
22.
DEPEND ON TYPE
OF PRODUCT
23.
24.
CONSUMPTION HABITS
25.
WAYS TO
REACHVALUES AND CONSUMPTION HABITS MAY DEFINE MANY INDIVIDUALS AS WELL
26.
27.
TOGETHERNESS
28.
HERITAGE
29.
DEFINE STYLE
RATHER THAN FOLLOW
30.
CHURCH
31.
32.
FASHION CONSCIOUS
33.
ENJOY SHOPPING
34.
INDEX HIGH
ON:
35.
APPAREL
36.
PHONE SERVICE
37.
SHOES
38.
39.
SPECIALIZED AD
AGENCIES
40.
MEDIA:NETWORKS,SHOWS,MAGS
41.
CREATIVE: STYLE,
ACTORS
42.
SENSITIVITY TO
DIVERSITY WITHIN MARKET
43.
44.
CAUSE RELATED
MESSAGES
45.
ENGAGES OPINION LEADERS
46.
RELIGIOUS LEADERS
47.
ATHLETES
48.
49.
YOUNG CHILDREN
50.
GROWTH TREND
51.
LATINO VS.
HISPANIC
52.
COMMONALITIES
53.
SPANISH HERITAGE
54.
55.
CULTURAL PRESERVATION
56.
TRADITIONS
57.
RESISTANCE TO
ASSIMILATION
58.
MUSIC, ARTS,
SPORTS
59.
FAMILY &
CHILDREN
60.
PERSONAL APPEARANCE
& AESTHETICS
61.
62.
BRAND CONSCIOUS
63.
PREFER BRANDS
ADVERTISING IN SPANISH
64.
INDEX HIGH:
65.
NATIONAL CHAINS
66.
DISCOUNT STORES
67.
CLOTHING, SHOES GROCERY
BRANDS
68.
69.
FOCUS ON MAJOR
CITIES
70.
SPONSORSHIPS
71.
EVENTS
72.
FAIRS/FESTIVALS
73.
74.
AFFLUENT
75.
WELL EDUCATED
76.
NO COMMON
LANGUAGE
77.
NO COMMON
CULTURE
78.
79.
FILIPINO
80.
ASIAN INDIAN
81.
KOREAN
82.
VIETNAMESE
83.
84.
AMERICAN BORN =
UPSCALE
85.
FRESH
OFF BOAT = BLUE COLLAR, CONSERVATIVE
86.
87.
MOST ASSIMILATED
88.
SPEAK:
89.
TAGALOG
90.
ENGLISH
91.
92.
GEOGRAPHICALLY DIVERSE
93.
WELL EDUCATED
94.
TEACHERS
95.
96.
GEOGRAPHICALLY CLUSTERED
97.
SMALL BUSINESSES
98.
99.
FASTEST GROWING
ASIAN GROUP
100.
HIGH NATURALIZATION
101.
102.
CONCENTRATIONED IN
NYC AND CALIFORNIA
103.
LOW IMMIGRATION
104.
HIGH ASSIMILATION
105.
106.
FAMILY
107.
OBEDIANCE TO
PARENTS
108.
GRANDPARENTS CLOSEBY
109.
EDUCATION VALUED
110.
111.
LARGER HH &
MORE HH INCOME
112.
FREQUENT SHOPPERS
113.
TEND TO
PLAN SHOPPING
114.
RARELY SHOP ALONE
115.
BRAND CONSCIOUS
BUT NOT LOYAL
116.
117.
FOCUS ON FAMILY
AND TRADITIONAL VALUES
118.
FEATURE ELDERS
– HIGHLY ESTEEMED
119.
AVOID SEXUAL
THEMES
120.
121.
122.
SOCIAL ISSUES
123.
POLITICALLY ACTIVE
124.
MAJOR METROS
125.
126.
ENTERTAINMENT
127.
TRAVEL
128.
ELECTRONICS
129.
LIQUOR
130.
BOOKS
131.
132.
EARLY ADOPTERS
133.
134.
FEELINGS LINGER
135.
SPONSOR SOCIALLY
RESPONSIBLE EVENTS
136.
137.
NEWSPAPERS &
MAGS
138.
CABLE NETWORKS
139.
SATELLITE RADIO
140.
141.
142.
BREAKFAST
143.
LUNCH
144.
DINNER
145.
LATE NIGHT
146.
147.
KIDS
148.
SENIORS
149.
FAMILIES
150.
MULTI-CULTURAL
151.
152.
SHIFTS FOCUS FROM
TRANSACTIONS
153.
DEVELOPS TRUST IN
BRAND
154.
155.
156.
KETCHUP – RELISH
157.
BURGERS – BUNS
158.
HOT DOGS –
MUSTARD
159.
160.
McDONALDS & DISNEY
161.
McD ads w/movie
promos
162.
163.
164.
DIRECT MARKETING
165.
ADVERTISING
166.
167.
PRESENT PRODUCT
INFO
168.
ADJ. INVENTORY
EXPOSURE
169.
MANAGE INCENTIVES
170.
DEVELOP DATABASE
171.
172.
SURPASSING RADIO
EXPENDITURES
173.
PROVIDES INTERACTIVITY
174.
EXTENDS LIFE
OF MESSAGE
175.
CONSTANT CHANGE
176.
177.
PR INFORMATION
178.
ELECTRONIC COUPONS
179.
180.
UP 15% X-MAS
‘10 VS ’09
181.
EXTENDS RETAIL
AVAIL.
182.
EASY PRICE
COMPARISONS
183.
184.
ALLOWS FOR:
185.
CONVENIENCE (TIMING/PACE)
186.
VARIETY (BEYOND
STORES)
187.
INFORMATION (MORE
THAN SALES PEOPLE)
188.
189.
NON-ENHANCED – CLICK
TAKES TO NEXT SCREEN
190.
ENHANCED –
CLICK TO INFO AT SAME SCREEN
191.
192.
MOSTLY PASSE
DUE TO PREVENTION TOOLS
193.
194.
SPORTS REPORTS
195.
CROSSWORD PUZZLES
196.
GAMES –
FANTASY LEAGUES
197.
198.
HUGE AND
GROWING!
199.
BID ON
KEY WORDS AND PHRASES FOR BEST POSITION
200.
DOWNSIDE IS
PAY PER CLICK ABUSE
201.
202.
NEED CONSISTENCY
WITH CREATIVE STRATEGY, TARGET AND TONE OF OTHER MESSAGES
203.
PROVIDE CONSUMER
AND PRODUCT INFORMATION
204.
LOCATIONS
205.
206.
KEEP CONSUMER
ENGAGED
207.
208.
209.
MUST PROVIDE
VALUE ON COMSUMERS TERMS
210.
IRONY =
CUSTOMERS MORE DEMANDING FROM HOME THAN AT RETAIL.
211.
ABSENCE OF
NON-VERBAL COMMUNICATION
212.
213.
WHEN YOU
CAN’T “SELL” CONNECT VIA:
214.
RECIPES
215.
PRODUCTION TECHNIQUES
216.
THE “EXPERIENCE”
217.
CAUSE RELATED
MARKETING
218.
219.
USE MESSAGE
& LINKS TO FOCUS ON IMMEDIATE ACTION:
220.
“TODAY’S SOUP
IS ___”
221.
“THREE HOUR
SPECIAL”
222.
“NEXT ___
CUSTOMERS”
223.
LICENSE PLATE
#’S
224.
225.
SEND THEM
TO:
226.
LOCATION
227.
WEB SITE
228.
PHONE NUMBER
229.
230.
USING E-MAILS
AND/OR TEXTS TO EXTEND REACH
231.
RELATIVE TO
INTEREST AND PASSION LEVEL OF AUDIENCE:
232.
CURIOUSITY
233.
HABITS
234.
235.
NEED TO
DETERMINE THOSE LEVELS (RESEARCH) TO GEAR CREATIVE MESSAGE
236.
237.
CATCH CUSTOMERS
BY SURPRISE
238.
TRIES TO
AVOID APPEARANCE OF MARKETING
239.
CLEVERNESS IN
METHOD AND MESSAGE
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