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The business of performance

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Stoyan Stefanov
Stoyan Stefanov

Website performance - why invest in improving page loading speed

Technologie
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Website performance Why invest in improving page loading speed
Bing.com/Live.com Slower site = revenue drop 1 sec = 2.8% 2 sec = 4.3%
Google Gets worse with time After-effect
Yahoo! ,[object Object],[object Object]
AOL Slower pages get less traffic
Shopzilla Improving from 6 sec down to 1.2 seconds
Shopzilla ,[object Object],[object Object]
Netflix ,[object Object]
Faster site means: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do we focus?
Example: Ashton Kutcher’s Twitter
First view (empty cache) 10% 90%
Repeat visit (full cache) 38% 62%
Where to focus? ,[object Object],[object Object],[object Object]
Thank you!
Credits/URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The business of performance