Intelligent Data - Thoughts on the Analytics of Tomorrow
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My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus.
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Intelligent Data - Thoughts on the Analytics of Tomorrow
- 1. INTELLIGENT DATA - Thoughts on the Analytics of Tomorrow Steen Rasmussen – MeasureCamp 2018
- 2. ANALYTICS – THE POTENTIAL
- 3. THIS IS IIH NORDIC
- 4. OUR FOCUS
- 7. WELCOME TO THE LAKE
- 8. HERE AND NOW
- 9. AUTOMATION
- 11. SIMPLIFICATION
- 12. THE BEST PLACE TO HIDE A DEAD BODY Campaign Conversion Destination+Type Destination Type Other sale Non sale Non Bounce Interest
- 13. PREDICTIONS
- 14. WORKING BEFORE TIME WITH BIGQUERY
- 15. IIH NORDIC PREDICTION ENGINE
- 16. Google Cloud Platform Serverless infrastructure Scale from 0 to billions INTELLIGENT PREFETCHING
- 17. DOCUMENTED OUTCOMES Customer experience Improved Conversion Rate Reduced Exits Simple Technical setup
- 21. THE CORE PROBLEM: A OR B
- 22. REFOCUS: A AND B
- 24. AROUND THE CURVE
- 25. FLOW ANALYTICS
- 27. NEGATIVE SPACES
- 28. MOVING ON
- 31. Copenhagen Artillerivej 86 2300 København S +45 70 20 29 19 Stockholm Strandvägen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 THANKS Steen Rasmussen Senior Partner Direct: +4526210595 Mail: steen@iihnordic.com Twitter: @strasm (Please join me on Linkedin Steen IIH, if you enjoyed this presentation)