[ detailed report at: http://scr.bi/business-research-of-bong-konnection ] Presentation on "Bong Konnection - a startup of premium branded specialty sweets" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "Business Research Management"
4. Whom We Approached to Study
the Demand of Our Products and Model?
• Through interview with looped questionnaire
• People between 15 to 75 years
• at 10 top sweet shops in Kolkata
• who bought sweets from the shops
• 300 such people were approached
• randomly by our researchers
12. Whom We Approached to Study
Outlet Location and Pricing?
• With standardized depth interview
• People between 15 to 75 years
• from 4 major locations in Kolkata
• who are local residents
• 300 such people were approached
• randomly by our researchers
16. Whom We Approached to Devise Our
Inventory Management?
• Using a focus group (mini-group) discussion
• People with over 3 years experience
• from the e-commerce industry
• who are involved in inventory management
• 3 such people were approached
• through referrals
18. Our Decision
• High demand for specialty sweets
• Business Model is feasible
• Location: VIP Road at Rs.5000/Sq.Ft.
• Pricing: per unit price between Rs.10-12
• Regular orders; served from outlet
• Bulk orders; delivered directly
19. Steps Moving Ahead
• Investment to be made by us Rs.13,50,000
• Angel Investors are investing Rs.54,00,000
• Rs.14,00,000 to be spent on Outlet
• Rs.1,00,000 to be spent on Online Shop & IS
• Rs.10,00,000 to be spent on Suppliers
• Rs.2,50,000 to be spent on Human Resources
• Rs.40,00,000 to be spent on IMC & Branding
• Looking for investors to expand nationally
20. Limitations
• Resources; the major limitation
• Time; limited research study
• Responses; too emotional
• Describing the product; difficult