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StyletheWorldSocialMedia
By @MrMikeStreet
Who is Mike Street?
Digital Strategist
Blogger
Help Brands Win
People/Brands I’ve Worked With
Let’s Begin
Social Media
You Can’t Ignore
And its importance
850 Million USERS
Facebook has
850 Million USERS
Facebook has
400 Million Tweets Daily
Customers who engage with companies over social
media spend 20-40% more money with those
companies than customers who do not
1 2 3
Connecting With Business Self
Clients Visibility Promotion
Main usages for Social
1
Keep Your Clients Informed
Best Clients!
Talk to Your
E-mail/Newsletter
Facebook/Twitter Pages
Instagram/Pinterest
2
Are People Talking About Your Work?
Top of Mind
Keep Your Brand
Press for your brand
Army of Advocates
Connect w/ micro-influencers
3
Advance Your Personal Brand
Stand Out
Make Your Voice
#Authority
Blog for Yourself
Establish a Unique Voice
Visuals Are HUGE
How Can I Get Started?
YouTube
If You Have a Gmail Account You
Already Have a YouTube Account
Video tutorials and style tips are
popular on YouTube
Start small and build a body of video
work to add to your portfolio
Facebook
Every business should have a
Facebook brand page
Use visuals to tell the story of your
brand, your services, and your
success
Develop a posting calendar and stay
consistent
Instagram
Give your audience an inside look at
your business and personal brand
Use visuals to tell the story of your
brand, your services, and your
success
Leverage short video
#InstagramVideo
Pinterest
Pinterest is the “wish list” of the
Internet
Showcase your talent and portfolio
Visuals are everything on Pinterest
so place your best work here
Vine
You only have 6 seconds to make an
impact
Showcase your style, tips, and your
work
Use hashtags to gain exposure and a
following
Twitter
140 characters to make an impact
Find conversations that you and your
brand can be a part of
#Stylechat – Every Wednesday at
3pm with StyleCaster. Be there and
NETWORK!
Questions?
Recap
Use social media as a means of
business and self promotion
Find the platform that is right for you
and your audience
Create content, mostly visuals
Have Fun
Thank You
street@mrmikestreet.com
@MrMikeStreet

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My Presentation for PYP2013