Your guide to digital marketing in 2015, a year set to be dominated by new opportunities in mobile marketing & social media marketing. Mobile app install ads on Facebook have been dominating, but emerging platforms this year will shape a new future for digital advertising. Check out the 2015 Marketing Guide to make sure that you're ahead of the curve.

1. 2015 GUIDE:
MARKETING
YOU CANNOT
THE
MISS
TRENDS

2. 2014
everyone was saying,
Last year, in

3. 2014
“Paid search is getting
too expensive.”

4. 2014
“Paid search is getting
too expensive.”
“Everyone’s a content
marketer.”

5. 2015
Now that it’s

6. 2015
Now that it’s
next BIG channel for growth.
You want to find the

7. Where’s the world
headed this year?

8. US Total Media Ad Spending Share,
by Media, 2013-2018
Source: eMarketer

9. Mobile is the
channel projected
to grow.
251% growth
expected in the
next 4 years
only
Source: eMarketer

10. So, what are people
doing on mobile?

11. Americans spend more time
on Social Media than anything
on the web, even email.
Source: Business Insider

12. Americans spend more time
on Social Media than anything
on the web, even email.
Source: Business Insider
60% of social media
time is from mobile.

13. Facebook is leading the charge
on mobile advertising,
with almost $2 billion of growth this
year, all from mobile ads.

14. Facebook will get an even
bigger reach with the
Audience Network.
Allowing you to simply place your mobile
ads across a network of apps
~ reaching a larger audience.

15. But, other
social networks
have noticed.

16. Mobile app install ads have been
introduced by Twitter & Tumblr.

17. And others are coming…

18. will all open up public
advertising platforms this year.
snapchat

19. Expect to see…
Mobile app install ads

20. Expect to see…
Mobile app install ads
Video ads

21. Expect to see…
Video ads
Promoted Pins/Posts
Mobile app install ads

22. Expect to see…
Promoted Pins/Posts
& more
Video ads
Mobile app install ads

23. All focused on one word…

24. NATIVE

25. Stay ahead and focus
on these three things…

26. 1. Get in early
Be the first to test & discover
new platforms & ad units.

27. Build a responsive mobile website & create
a mobile app for iPhone & Android.
2. Optimize for mobile

28. 3. Create native-looking ads
MOST IMPORTANTLY
Let’s dive in…

29. i.e. blend in with the feeds
Talk to your customers the
way they talk to each other.

30. LOL
Use relevant language.
OMG
FAIL
#WIN
CUTE
TRENDING
SELFIE
#INSTAGOOD
TWERK

31. Use images to connect &
express your authenticity.
#AvoidSpam ~ Be a friend.

32. Apps are dominated
by photos.

33. Join your customers.
Express yourself with photos.

34. Which photo feels more
relevant to your customers?
vs.
EXAMPLE:

35. • Not staged
• Blend in with social feeds
• Instagram-style feel
Social images
perform best.

36. HUGE
2015 will be a
year,
full of new advertising
opportunities.

37. MOBILEwill be
the center of digital time.

38. SOCIAL will keep
dominating mobile use.

39. IMAGESwill grab
your customers’ attention
Social-sourced

40. twenty20.com
Your source for mobile, social images.
No more boring stock.