Could you be more effective in less time
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Do you spend too much time answering questions, but not enough asking the right questions? Here are 4 simple questions that should help.
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Could you be more effective in less time
- 1. © Copyright 2018 Ipera Ltd, Gorse View, Horsell Rise, Woking, Surrey GU21 4BA innovate@ipera.co.uk Is this a good time to focus on achieving more in less time? Four key questions to ask. (Three minutes to read ) © Copyright Ipera Ltd 2017
- 2. What consumer / customer problems are you aiming to solve? What are your FEW initiatives that will make an impact? Will your initiatives deliver across all 5 levers of commercial success? Are your initiatives progressing fast enough to deliver your financial goals?
- 3. What consumer / customer problems are you aiming to solve? How will your initiatives will make their lives better? What is their problem with the products they use now? What is the evidence you can persuade them to switch to your initiatives?
- 4. Are your objectives ambitious and realistic? • Share, price, costs, margin, trial and repeat purchase? Do all the initiatives fit your business’s strategy and capabilities? Will your total pipeline deliver your growth goal? Is everyone is clear on what they should NOT be working on? What are your few initiatives that will make an impact?
- 5. Will your initiatives deliver across all 5 levers of commercial success?
- 6. Are your initiatives progressing fast enough to deliver your financial goals? • Is your team … • Consumer and Customer focused • Curious, Creative, Clear • Courageous and Commercial? • Will you deliver well, on time? • Does your team have the time & experience? • Are all parts of the business aligned? • Are you clear on • Milestones? • Hurdles? • And how to overcome them?
- 7. If you answered “no” or “don’t know” to any question, we can help • We help deliver stronger, profitable growth, faster. Because we have failed (learned!) and succeeded in your job, client side. • We work from identifying the best opportunities, through development to improving in market performance. • Strategy Development and Positioning • Insight generation and concept development • Development briefs and business case • Training and coaching • Please do contact us with any questions • jane.walton@ipera.co.uk +44(0)7884 113 539 • stuart.catchpole@ipera.co.uk +44(0)7836 271 223 Global Greater Europe UK