5. The Need for Connections
What’s changed?
• In-house to out-of-house
• Information explosion
• Nimble outflank large
• And now shrinking of budgets
• The rise of fluctuating, short term, networks
6. What’s changed?
Flanker
Traditional Digitally enabled
New business model
10. What’s changed?
TED
YouTube EDU
Universities Online video
iTunes U
A global accredition?
11. The Need for Connections
What’s changed?
Fixmystreet
Government Social Media Twitter hashtags
Another way??
12. The need for
better network management
• People in a room = serendipity
• Hope = lack of planning and vision
• Miscommunication = fault of the broker
• Different tasks = need different actors
13. The need for
better network management
What’s the one thing you want out of today’s meeting?
I’ll write them down
#mc1611
16. Curation is up and coming
• The creator creates
• The curator curates
Stop creating, start curating –> start with the need
Assume that what you need exists (it probably does)
We’re talking a shift from tech dev to social innovation
and social curation
17. The need for
better network management
The old way,
Created Better
Practice
Ageing and practice
and Service
Later Life and service
Delivery
Research delivery
The new way,
Curated
Better Research
Practice and
practice and (some from
Service
service Ageing and
Delivery
delivery Later Life )
18. Why, How, What
• Know why you are acting
– vision
• Think how best to achieve this
– strategy
• What is needed
– Tools and mechanisms
19. Negative Brainstorming gives us the
Challenges to be tackled
Rising Relative Costs
Better
practice
Over Demand
and service
delivery
Patient data
22. What the models share
• Create the rules of the game around a vision
• Not all actors need to know how it works
– it works
• All actors are outside the organisation
but agree to play
• Self-selecting processes filter the system
• The FA and Apple are
the home of the ecosystem
23. The cow in the room
• Some see head some see a leg
• The owner knows it’s a cow
• Some see revenue, some see prestige
• The owner knows the big vision and
why they want to play
• The owner thinks big but reveals small
24. From Vision to Engagement
• Think through what you want to achieve
• Take out the principles involved
• Benchmark off others that
share the same principles
• Find the incentives that
mobilise each community and use them
• Harness the crowd for ideas
• Check for new tech and flankers
• KISS – avoid the obvious barriers
• Go with the willing not always the ones you want
25. How to engage
Rising Relative Costs
• What are the principles of rising rel. costs?
• Who share the same principles?
• What are the incentives that
mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be
ignored?
• Who’s willing and able?
26. How to engage
Over Demand
• What are the principles of over demand?
• Who share the same principles?
• What are the incentives that
mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be
ignored?
• Who’s willing and able?
27. How to engage
Patient data
• What are the principles of patient data?
• Who share the same principles?
• What are the incentives that
mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be
ignored?
• Who’s willing and able?
28. Comms is essential
• Communicate the Why not the tools
(become your vision)
• Forge interactions by design
• The broker must be multi-lingual
(so a new common language is created)
• Use self-selecting marketing
• Decisions taken together, convinced separately
Notes de l'éditeur
What is the point of this meeting?Who do you want to speak with whom?What I can do to remedy the situation?
What is the point of this meeting?Who do you want to speak with whom?What I can do to remedy the situation?