The document discusses sustainability for digital collections in museums and universities. It notes that many institutions are centralizing digital content creation and management to reduce costs and improve discovery of resources. Recommendations include defining value propositions for online users and cultivating diverse revenue sources. Case studies found that clarity on project goals and distinguishing maintenance from growth projects was important for determining post-grant support needs. Organizational trends include adopting more centralized workflows and using analytics to understand online user impact.
Digital Leadership Capabilities for Students - Vicky McGarvey
Museums Digital Sustainability
1. The Strategic Content Alliance
Museums on the Web:
Organisational Transformation and Sustainability
2. Mission…
If the UK is to realise the full potential of the web and every
citizen to realise their own potential - in the workplace, in their
places of learning and in the home - the full range of digital
content needs to be made available to all, quickly, easily and in
a form appropriate to the users’ needs.
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 2
4. Our work…
Inform Mindsets
Influence Policy Agendas
Develop Digital Strategy
Enhance Skills With Tools
Foster co-innovation…
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 4
5. Museums and Digital Sustainability…
collaboration...convergence…competition
RSS
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 5
6. Our definition of sustainability is…
the ability to generate or gain access to the resources—
financial or otherwise—needed to protect and increase the
value of the content or service for those who use it. Credit: Iithaka
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 6
8. Is sustainability a ‘buzz word’ of the moment…
It’s not just about the money…
It’s not just about ‘getting by’…
It’s all about identifying the value …
To a specific stakeholder or group.
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 8
9. Some basic – but critical—steps
sustainable collections and services take
Empower leadership to define the mission and take action
Create a strong value proposition – audience, marketing and outreach
Creatively manage costs
Cultivate diverse sources of revenue
Establish realistic goals and a system of accountability
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 9
10. Nat Torkington
‘Libraries: Where it All Went Wrong’ (2011)
If I ask you to talk about your collections, I know that you will
glow as you describe the amazing treasures you have. When
you go for money for digitization projects, you talk up the
incredible cultural value.
But then if I look at the results of those digitization projects, I
find the shittiest websites on the planet. It’s like a gallery spent
all its money buying art and then just stuck the paintings in
supermarket bags and leaned them against the wall.
Source: http://nathan.torkington.com/blog/2011/11/23/libraries-where-it-all-went-wrong/
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 10
11. Most visited Museum websites FY 2011….
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 11
12. Most visited Museums FY 2011…
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 12
14. Compared to…
Total membership revenue was
$623,826, up 58% on 2010-11
Donations generated
$148,151, up 8.3% on budget
($136,800)
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 14
15. The study sought to understand the following:
What the assumptions, expectations, and obligations are that
govern support of digital resources from the point of view of
project leaders as well as ―host‖ administrators and
management;
In what ways – and to what extent – institutions are
supporting and enhancing the on-going value of the digital
projects they and their staff/faculty create;
And whether or not the current system is working.
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 15
16. Methodology: Deep Dives at the…
Imperial War Museums
National Library of UCL (7 interviews)
Wales (11 interviews) (28 interviews)
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 16
17. Two very different types of models
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 17
18. Observations of the Higher Education sector
Decentralised activity undertaken by the library, IT, campus
museums, digital humanities centres, and academics in
pretty much every department
No means to factor in long-term sustainability planning,
despite otherwise very rigorous grant-review processes
Discovery is difficult. Very rare to have a campus-wide
aggregation or directory of content
Strong emphasis on creation; little on outreach and impact
What else could be done to draw together resources to
support this activity and maximize its impact?
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 18
19. Observations of Museums, Libraries
Mission aims already support fundamentals of collection
development, preservation and access
Moving towards central coordination of digital content
creation and management
Core technical infrastructure supporting preservation and
access
Emphasis on thinking about users … in person. More to do to
assess needs of online users
Is creating the online catalogue enough?
What else could be done to encourage further use and re-
use of digital content, post-creation?
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 19
21. Maintenance vs. Growth Projects
Some are closed-ended
Fenlandia
Montefiore Testimonials
For these, sustainability may mean simply finding a safe and reliable deposit
place.
Others want or need to continue to develop
CEELBAS
Transcribe Bentham
For these projects, no ―finishing point‖ exists; in order to retain their value, they
require ongoing development or curation
And this distinction of intention determines the sort of support the project will
require going forward
Source: UCL
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 21
22. Some Recommendations…
Many universities are starting to move towards creating either central sources for
information, hosting, and discovery solutions for digital research content
They are asking themselves:
Where is the content being created on my campus today, and how much
don‘t I even know about?
What impact is it having today, and how could it be made more useful to the
academy and beyond?
What structures can support basic needs at scale? What expertise do we
have on campus to support further growth for those project leaders whose work
shows real promise?
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 22
23. Some recommendations…
Many museums and libraries are beginning to further centralise core functions
around creating and supporting digital content
They are asking themselves:
Which activities are best done centrally?
What problems does this solve for us?
What might we still need to do, ―beyond the catalogue‖?
Specifically, how well do we understand how our online users benefit from
our online content?
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 23
24. Organisational trends
A degree of unified and centralised workflow to streamline
production
A move away from departmental to digital cross team work
A recognition that ‗digital‘ will reach new global audiences
A shift onto the social web and user engagement is critical
Adoption of ‗dashboard‘ near and real time data analytics to
support development, ‗impact‘ and gap analysis
Appointment of digital curators and digital education officers
A move towards API development Adopting new models of
collaboration for WW1 centenary
Realisation that ‗mobile‘ is where it is at….
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 24
25. Organisational trends…
How organisational change means that some functions are best done in a
manner that scales, such as the platform and digital workflow…
Cloud based services.
Open and linked data/metadata. OERs. MOOCs.
‗Freemium‘ online income (open content + value added services).
Website ‗make-overs‘ based on user centric design.
Working with technology companies and start-ups (near field
communication etc.)
How the importance of defining sustainability more broadly relates to
impact and usage and not just preservation….
Crowdsourcing, social value and skills.
Social web, outreach and marketing – it‘s global.
Data driven analytics and data management.
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 25
26. Available now…
Audience – building and
engaging online
communities
Income – new revenue
streams, new business
models
IPR – copyright, licencing
and rights management
Web optimisation –
everything you wanted to
know….
Freely available from:
http://sca.jiscinvolve.org/wp/
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 26
27. Framework for Post-Grant Sustainability
1.
Planning
Define desired post-grant impact
2. goals for your project
Work through
these steps
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 27
28. Coming soon….
A Final report
Toolkit:
‗Campus Survey‘ Tool
‗Health Check‘ Tool
Briefing Paper:
Guidance for PI‘s
Video Interviews:
Diane Lees, Andrew Green and Prof David Price
Available from January 2013….and Ithaka S&R will be taking a closer look at
the museum sector and the lessons learnt in Canada available later in 2013.
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 28
29. Thank you for listening and questions....
s.dempster@jisc.ac.uk
‘ For further information please visit the Strategic Content Alliance at
http://sca.jiscinvolve.org/wp/
www.jisc.ac.uk/contentalliance 04 December 2012 | Slide 29
Notes de l'éditeur
For major research universities and world-renowned cultural institutions, history may be measured in decades or even centuries. Two years, even two particularly challenging ones, are unlikely to make much difference to the longevity of a well-established institution. In the rapidly changing world of digital content and services, however, two years can seem like a lifetime. Facebook was started in a dorm room and grew to have over 30 million registered users just three years after launch. Wikipedia, which began as an experiment in developing an open-source online encyclopedia in 2001, two years later boasted 100,000 articles, and within the following year had doubled in size, reaching one million articles. On the other hand, MySpace, which ruled the social networking scene in 2006, two short years later was surpassed by Facebook and was already beginning its decline.Sarah Phillips, ‘A Brief History of Facebook’, The Guardian (25 July 2007), http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia.‘History of Wikipedia’, http://en.wikipedia.org/wiki/History_of_Wikipedia‘Myspace’, http://en.wikipedia.org/wiki/Myspace
For digital projects that exist within the higher education and cultural heritage sectors, the terrain may not be as volatile as it is in the commercial sector, but there are significant challenges nonetheless as new digital content projects develop, attempt to attract an audience and grow. After more than a decade of significant investment by universities and heritage organisations, as well as by the public and private funders who support digital resource development, project leaders still struggle with important and fundamental questions: What do digital resources require to be truly valuable to users? Which of these attributes are most valued, and what does it cost to support them? And finally, where do the resources – financial or non-financial – come from that will make them possible? Balancing the desire to achieve mission-based goals against the real-world need to pay salaries and other essential costs is a vital equation for those who wish to run successful digital enterprises in the not-for-profit sector.National Endowment for the Humanities (cut by $22 million, or a 13% reduction since 2010) and the Institute for Museum and Library Services (cut by $23.3 million, or a 9.6% reduction since 2011). Entire funding programmes have even been shuttered, including the National Science Digital Library (NSDL), a $16.5-million programme within the National Science Foundation. As funding streams dry up, the fate of projects, some of which have yet to find sure footing as ongoing resources, is uncertain at best. As one programme officer noted during a roundtable meeting that we conducted in 2011, looking forward, ‘there will be even more unsustainable projects than there are sustainable ones.’‘Termination, Reductions, and Savings: Budget of the U.S. Government, Fiscal Year 2012’, http://www.whitehouse.gov/sites/default/files/omb/budget/fy2012/assets/trs.pdf, p. 14.Michael Kelley, ‘Obama Proposes $20.3 Million Reduction in Library Funding’, Library Journal (14 February 2011), http://www.libraryjournal.com/lj/home/889254-264/obama_proposes_20.3_million_reduction.csp.
The rapid growth and development of digital content offers enormous and ever-growing possibilities for all citizens in the UK. But for this country to realise the full potential of the web, and for each citizen to realise their own potential – in the workplace, in their places of learning, and in the home – the full range of digital content needs to be made available to all, quickly, easily and in a form appropriate to individuals’ needs.To build a common information environment where users of publicly funded content can gain best value from the investment that has been made by reducing the barriers that currently inhibit access, use and re-use of e-content.The SCA aims to work on behalf of the public sector holistically, from content creation to curation in health, education, museums, archives, research, public libraries in a spirit of collaboration and co-ordination. It aims to look at how this Vision can be realised through providing a set of principles and guidelines for best practice at a practitioner and policy-maker level.
A sustainability plan is a holistic strategic plan for how a project is going to be able to continue to grow, develop and find the resources – of all types – it will need to do this.Just squeaking by and covering budgeted costs is not enough in the long run. User expectations are shaped by experience on the commercial web and grow ever more demanding. A viable plan needs to address the value that the resource will offer to users – how people will use it, why they will want to use it – whether the value is to users who will pay money for access to the resource, to gallery or museum administrators who will agree to subsidise it, or to volunteer contributors who will offer their time and expertise. The ongoing success of the resource will depend on its ongoing value to its stakeholders.Just as there is no inherent value to a resource without a stakeholder who cares about it, there are different possible ways to conceive of this value. These conceptions may change over time, as user expectations grow and new technology and tools allow for new ways of engaging with content. Project leaders must stay in touch with their audiences and with other stakeholders to understand when their needs change and what the implications will be for the resource.