Franchisee Training 8 April 2010
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Franchisee training on social media
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Franchisee Training 8 April 2010
- 1. BforBStaffs
- 2. BforBStaffs Franchise Launch Using Social Media or Profiting From Twitter / iPhone Addiction
- 3. What Will You See?
- 4. What Will You See? • Who am I? • Why Social Media? • Twitter • Linked-In • Facebook • Flickr, YouTube etc. • Final Thoughts
- 5. Who am I?
- 6. Who am I? • Education • Experience
- 7. Who am I?
- 8. Who am I? • Contacts
- 9. Who am I?
- 10. Who am I? • Interests
- 12. Why Social Media? • Another layer of contact with target market • Builds sense of community with members • Waste of time? Look at the numbers! • Free. Go build a website if you wish... • Online world often turns into real world
- 13. What is Twitter?
- 14. What is Twitter? • Social Network? Information Network? • “Tells people what they care about as it’s happening” • The world’s water-cooler - 5 years old • >12 Billion Tweets or 50 Million+ per day • 25Million active users & growing fast (10% - UK) • 140 Characters Max
- 15. Why Twitter?
- 16. Why Twitter? • Free • Fun • Easy - Got an iPhone? • Gets Your Message Out There • Connects You With Your Customers • Online Network = Real Network
- 17. @TedTheBforBBear
- 18. @TedTheBforBBear • I have Pins • I am an Icon • I am Fun, Quirky, Naughty • People love me • I have 120 followers already - 19 tweets pd
- 19. @TedTheBforBBear • I have Pins • I am an Icon • I am Fun, Quirky, Naughty • People love me • I have 120 followers already - 19 tweets pd • Follow me!
- 21. What’s Linked-In? • Facebook for Business! • 60M+ users & growing fast ( ) 50M+ Dec09 • 14M+ in Europe & up-to 30% adoption • Purpose: Allow registered users to maintain list of contacts they KNOW & TRUST. • List = Connections • Used to find jobs, people & opportunities
- 22. Why Linked-In?
- 23. Why Linked-In? • Free - Upto a Point • People - They respond! • Easy - Got an iPhone? • Many features - groups, events, jobs... • Can be updated by Twitter • Connects You With Your Customers • Online Network = Real Network
- 24. Facebook
- 25. Facebook • 400M active users - 50M added since Dec09. 100M use mobile phones = double activity levels • 70% users outside USA (UK 24M - No2) • 50% log-in every day. 35M update status. 3Bn photos uploaded per month. 5Bn pieces of content shared weekly. • Users spend 55mins per day on facebook • The next frontier for @BforBStaffs
- 27. Flickr,YouTube etc • Flickr - 24 million accounts; 8 million active users; 5 billion images; thousands of groups http://www.flickr.com/groups/bforbstaffs/ • YouTube - 100Ms of videos watched daily. 100ks of videos uploaded daily ie every minute, 20 hours of video uploaded. • 51% of users visit YouTube > weekly • Fastest growing segment - corporate http://www.youtube.com/watch? v=OxWDNwayqK8&playnext_from= TL&videos=cOlWbIGbctM
- 28. Final Thoughts
- 29. Final Thoughts • The Tools are free - Time is not! • Once you start - must continue! • Help is available • Must aggressively cross-link! • Keep it fresh and fun • Don’t be Corporate • Don’t forget Humans
- 30. Contact Me
- 31. Contact Me Phone: 07706 171851 Email: stuart.walton@bforb.co.uk Web: www.TedTheBforBBear.com @conspicuouscbm @TedTheBforBBear @BforBStaffs
- 33. Thank-You