2. www.conspicuous-cbm.com
• LinkedIn is a business-oriented & professional social
networking service founded in 2002. August 2014 - LinkedIn
reports >310 million acquired users in 200 countries.
• "LinkedIn is, far and away, the most advantageous social
networking tool available to job seekers and business
professionals today," according to Forbes Magazine.
• Is networking, word-of-mouth, referrals and recommendations
important to your business, then LinkedIn is probably an ideal
tool for prospecting and connecting for you ie Social Selling
• How can you make LinkedIn work for you for business
networking and referral marketing? Follow these DOs &
DONTs and see them work for you!
Introduction
3. www.conspicuous-cbm.com
What You Will See
•LinkedIn Fun Facts
•What is LinkedIn
•Building your Profile
•Connecting with People & Companies
•Participating in the LinkedIn Community
•Prospecting using LinkedIn
•Who We Are
4. www.conspicuous-cbm.com
LinkedIn Fun Facts
• 332M members
• Their user goal is 3 billion registered users
• 107M users are in the USA alone
• 17M+ in UK
• 2 new users join every second
• 1/3 of professionals on planet are on LinkedIn
• Top 5 countries by users USA, India, Brazil, UK and Canada 9M.
Top 3 fastest growing countries are Turkey, Colombia and
Indonesia
ALLYOUR PAST, CURRENT & FUTURE CUSTOMERS IN
ONE PLACE
5. www.conspicuous-cbm.com
LinkedIn Fun Facts
•Average time user spends on LinkedIn is
>20mins per month
•41% of users visit Linkedin via mobile
•LinkedIn users spend 26% of their time on
LinkedIn using the mobile app
•42M unique mobile visitors per month. Up from
29M py (45% increase)
6. www.conspicuous-cbm.com
LinkedIn Fun Facts
•25M LinkedIn profiles are viewed every day
•30,000 long form posts are published on
Linkedin every week
•28Bn Linkedin profile views in Q3, 2014
•There are now over 1 billion LinkedIn endorsements
•2.1 million LinkedIn groups
8. www.conspicuous-cbm.com
LinkedIn Fun Facts
•39M students and grads on LinkedIn
•56% of members are male
•44% of members are female
•41% of millionaires use LinkedIn
•13% of users don’t have a Facebook account
•59% of Linkedin users don’t visit Twitter
9. www.conspicuous-cbm.com
What Is LinkedIn
• Basic functionality of LinkedIn allows users to create
profiles and "connections" to each other in an online social
network which may represent real-world professional
relationships.
• Users can invite anyone (whether a user or not) to
become a connection.
• This list of connections can then be used to obtain
introductions to the connections of connections (termed
2nd-degree connections) and connections of 2nd-degree
connections (termed 3rd-degree connections).
• Users can find jobs, people and business opportunities
recommended by someone in one's contact network.
10. www.conspicuous-cbm.com
What Is LinkedIn
• Employers can list jobs and search for potential
candidates.
• Job seekers can review the profile of hiring
managers and discover which of their existing
contacts can introduce them.
• Users can post their own photos and view photos
of others to aid in identification.
• Users can follow different companies and can
receive notifications about the new joining and
offers available. Users can save (i.e. bookmark) jobs
that they would like to apply for.
11. www.conspicuous-cbm.com
What Is LinkedIn
• Users can "like" and "congratulate" each other's
updates and new employments. Users can
recommend and endorse their contacts.
• Users can see who has visited their profile page.
• The "gated-access approach" (where contact with
any professional requires either an existing
relationship, or the intervention of a contact of
theirs) is intended to build trust among the
service's users.
18. Who Am I?
www.conspicuous-cbm.com
• Chartered Accountant
• Social Media Addict
• + outside interests...
• Corporate Stooge
• Referral Marketing Specialist
19. www.conspicuous-cbm.com
• Recognised social media person - Linked-in,Twitter, Slideshare,
Facebook....
• Daily posting on CCBM website + other original content to share
• Linked-in guru - 25+ published posts (nearly 2100 followers / 2065+
connections)
• 100+ recommendations & hundreds of endorsements
• Most successful RD in BforB history
• Well respected in Staffordshire (& beyond) business community -
helped hundreds of new business / start-ups / established businesses
• Friend of other networking gurus
Who Am I?