Strategies for non profits to use on Giving Tuesday

1. @ A L E X F _ O L I V E I R A A L E X @ P R E D I Q M E D I A . C O M

2. GIVING TUESDAY STATS
• Created by 92nd Street Y. A Cultural Center in NYC.
• This year marks 5th Anniversary
• Official Start of Giving Season
By The Numbers
• 2012 an estimated $12 million raised
• 2013 and estimated $28 million raised
• 2014 and estimated $47 million raised
• 2015 and estimated $117 million raised
Source: Case Foundation
@ A L E X F _ O L I V E I R A A L E X @ P R E D I Q M E D I A . C O M

3. HOLIDAY SPENDING & GIVING AT A GLANCE
• Black Friday
• Cyber Monday
• Small Business Saturday
• Giving Tuesday
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4. FUELED BY THE POWER OF SOCIAL MEDIA
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5. @ A L E X F _ O L I V E I R A A L E X @ P R E D I Q M E D I A . C O M

6. QUESTIONS TO ASK
1. What are my campaign strategies?
2. How will I tell donors what the #GT funds are for?
3. What is my fund raising goal?
4. Who will help me execute this campaign?
5. What messages have driven donations in the past?
6. What are my social media followers’ demographics?
7. Are there opportunities to target Millenials?
8. Do I have all my email subscribers uploaded?
9. Is my Google Analytics tracking my site visitors?
10.Who will stand by to answer phones on Tuesday?
@ A L E X F _ O L I V E I R A A L E X @ P R E D I Q M E D I A . C O M

7. 10 IDEAS FOR GIVING TUESDAY
1. Identify your audience on Social Media
2. Create a unique graphic with your logo to use across social media
3. Add a #givingtuesday banner on your website header for the entire month
of November
4. Ask corporate donors for matching funds
5. Email blast a campaign to your database of subscribers
6. Ask each subscriber to share with their network
7. Create a short video to use on Instagram & Facebook
8. Choose an easy to give donation software
9. Partner with college students to get out the word and help you with Social
Media platforms like Snapchat
10. Create a Facebook Ad Campaign
@ A L E X F _ O L I V E I R A A L E X @ P R E D I Q M E D I A . C O M

8. KEY TACTICS
All of the research partners planned multi-channel tactics to
promote their participation in #GivingTuesday. The top 3 trends in
tactics utilized by organizations were:
• All organizations utilized their website, email and social media
accounts to promote their participation in #GivingTuesday.
• Some organizations supplemented their digital and social efforts
with printed materials such as annual letters, postcards and fliers; a
few partners called potential donors.
• Research partners whose main audience is made up of Millennials
engaged in other activities(peer-to-peer efforts, on-campus
ambassadors, etc.) to promote #GivingTuesday through grassroots
methods.
@ A L E X F _ O L I V E I R A A L E X @ P R E D I Q M E D I A . C O M

9. 3 TAKEAWAYS
• Plan Early &
Strategically
• Engage, Don’t Just
Solicit
• Go Beyond Digital
@ A L E X F _ O L I V E I R A A L E X @ P R E D I Q M E D I A . C O M

10. TECHNOLOGIES TO USE
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