Course materials

1. Why doesn’t the type of decision-making process that a consumer uses
stay consta
Why doesn’t the type of decision-making process that a consumer uses stay constant?Can
anyone become an opinion leader, and why do you think so?Can marketers ever truly
overcome negative attitudes toward a product?Think of a free newspaper that is distributed
around the city on street corners, subway stations, etc. (am New York, Metro, etc.). What
factors would influence you in picking up that paper? In other words, what factors would
influence your “buying” decision?Are college students a viable potential market for
Mercedes-Benz cars? Why or why not?