In this presentation Sam Hirbod Inbound Strategist at HubSpot walks us through all the steps necessary to set SMART goals. SMART goals are specific, measurable, attainable, relevant, and timely. Check out this presentation to learn how you can become a better goal setter today!
2. Agenda
Before Starting How to Get
Started
Common
Mistakes
How You can
Reach Goals
What to have in
place before setting
SMART goals.
What are SMART
goals and how do
You get started.
Avoid the common
pitfalls.
Learn how You can
reach Your goals
easier.
3. M.Sc. Business Administration & Economics
Coached 1 000+ organizations worldwide on
delivering success to their clients.
7+ Years Experience
linkedin.com/in/samhirbod
Sam Hirbod
10. Once You know the essentials, focus on:
- Customer Satisfaction (E.g. NPS, Ticketing,
Support etc.)
Why does this matter?
Less friction = Higher Customer Satisfaction
meaning a higher number and better word of
mouth, sales, reviews, experience etc. which all
affect the survival of Your organization.
The Next Step
17. Make better decisions:
- What should You focus on moving forward?
- Which medium drives most value?
- Where do You need to optimize?
SMART:er Goal
Setting
19. 1. Specific: Increase the number of online leads by promoting it through
influencers, social and blog.
2. Measurable: 15 % increase in online leads.
3. Attainable: Our last Online Campaign generated a 8 % increase in
leads when we only promoted it through social.
4. Relevant: Our Online Campaigns generate more leads which means
more sales opportunities.
5. Time-Bound: October 15 - November 15.
SMART Goal: By November 16, the day after our Online Campaign, we’ll
see a 15 % increase in leads by promoting it through influencers, social
and blog.
Online Campaign
20. 1. Specific: Increase the number of sign-ups for our Event by promoting
it through social, email and blog.
2. Measurable: 20 % increase in sign-ups for the Event.
3. Attainable: Our last Event had a 13 % increase in sign-ups when we
only promoted it through our blog.
4. Relevant: Our Events generate more leads which means more sales
opportunities.
5. Time-Bound: By November 11, the day of the Event.
SMART Goal: By November 11, the day of our Event, we’ll see a 20 %
increase in sign-ups by promoting it through social, email and our blog.
Offline Event
21. Not being proactive by identifying progress and
accountability.
By keeping track of progress, You can identify
roadblocks and overcome them before they
affect Your set goals.
Common
Mistake
25. Avoid realizing that You didn’t hit SMART goals
after the campaign is over by staying proactive.
Tips on staying proactive:
- Analyze Your data before, during and after a
campaign.
- Solve potential roadblocks and pave the way
forward.
- Keep Your client in the loop.
Stay Proactive
26. Things to review when not hitting SMART goals:
- Optimization, can we optimize our efforts?
- Accountability, who is responsible?
- Realigning expectations, how to move forward?
What If
28. Is this SMART?
Real example
Goals Notes from KO
Increase size of team Increase capacity
with hire
Generate leads for
Organization X
Grow by generating
new higher quality
leads
33. 1.What is Your overall goal?
2.How can You track Your progress?
3.How many hours can You dedicate to
reach this goal?
4.What is the biggest challenge
preventing You from reaching this goal?
5.When would You like to reach this goal?
Ask Your Client
35. 1.What is Your overall goal?
2.How can You track Your progress?
3.How many hours can You dedicate to
reach this goal?
4.What is the biggest challenge
preventing You from reaching this goal?
5.When would You like to reach this goal?
Reach Your Own
Goals