Stuart Draper Webinar 2018
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The document discusses challenges facing business schools and potential solutions. It notes that business school professors have many responsibilities beyond teaching that limit their ability to keep course content current. Additionally, publisher content is often out of date and lacks real-world experience. The founder of Stukent then describes their company, which provides continuously updated digital courseware with industry expert videos and real-world projects, as a solution to these problems. Stukent now supports over 2000 schools in over 40 countries.
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Stuart Draper Webinar 2018
- 1. Your Business School STUART DRAPER FOUNDER AND CEO OF STUKENT & AUTHOR OF DIGITAL MARKETING ESSENTIALS @Stu_Draper #StukentDS18
- 2. #StukentDS18 Helping Educators Help Students Help The World
- 3. EMBARRASSING STORY Who is Warren Buffett? STUART DRAPER @Stu_Draper #StukentDS18
- 4. Famous Lines: “I didn’t learn anything from my business degree!” “Most everything I do at work I learned on the job.” STUART DRAPER @Stu_Draper #StukentDS18
- 5. WHO’S TO BLAME?! STUART DRAPER @Stu_Draper #StukentDS18 THE PUBLISHER?
- 6. PROFS CAN’T DO IT ALL ▪ Rigorous Research ▪ Course Creation ▪ Course Prep ▪ Continued Industry Exposure/Experience ▪ Networking ▪ Finding Guest Lecturers STUART DRAPER @Stu_Draper #StukentDS18 ▪ Updating lecture slides, lesson plans, syllabus, etc. ▪ Student Support / Office Hours ▪ Conference Travel ▪ Volunteer for Committees and Organizations ▪ Grading (even with support from T.A.’s ▪ Working with the LMS
- 7. THE BIGGEST PROBLEM Publishers don’t provide up-to-date content. STUART DRAPER @Stu_Draper Publishers don’t provide up-to-date content #StukentDS18
- 8. ANOTHER ISSUE Publishers don’t provide content with enough industry perspective. STUART DRAPER @Stu_Draper #StukentDS18
- 9. THE UNIVERSITY CATALOG = NIGHTMARE It is a pain to update The catalog. STUART DRAPER @Stu_Draper #StukentDS18 It is a pain to update the catalog
- 10. INSUFFICIENT STAFF RESOURCES The Dean: “Who will volunteer to teach the course on this new subject?” The profs: [crickets] STUART DRAPER @Stu_Draper #StukentDS18
- 11. INTERNSHIPS AREN’T ENOUGH EXPERIENCE STUART DRAPER @Stu_Draper #StukentDS18
- 12. SEE IF THIS BOOK HAS EVERYTHING YOU NEED... Publishers don’t provide content with practical, applicable, hands-on learning. STUART DRAPER @Stu_Draper #StukentDS18
- 13. DON’T SKIP THE ENTRY-LEVEL SKILLS They train to be managers, but they start out needing more hard-skills. STUART DRAPER @Stu_Draper #StukentDS18
- 14. WE DON’T ALL LEARN THE SAME… STUART DRAPER @Stu_Draper …yet publishers keep giving you the same material to teach your students. #StukentDS18
- 15. PERFECT PEDAGOGY What would it include? STUART DRAPER @Stu_Draper #StukentDS18
- 16. STUART DRAPER @Stu_Draper #StukentDS18 FIRST IN THE WORLD COURSEWARE ● Continuously-updated, Digital Texts ● Paired Simulations ● Industry Expert Videos ● Real-World Projects ● Partnerships with Bing, SEMrush, Nielsen, DOMO and More
- 17. STUKENT IS SOLVING THE PROBLEM #StukentDS18
- 18. NOW SUPPORTING HIGHER EDUCATION AND HIGH SCHOOLS 2000+ SCHOOLS 40+ COUNTRIES 100,000+ STUDENTS STUART DRAPER @Stu_Draper #StukentDS18
- 19. STUKENT IS TO PEARSON AS UNDER ARMOUR IS TO NIKE STUART DRAPER @Stu_Draper #StukentDS18
- 20. We are helping educators help students help the world. STUART DRAPER @Stu_Draper #StukentDS18
- 21. INFOMERCIAL TIME STUART DRAPER @Stu_Draper #StukentDS18
- 22. CALLING ALL LIFELONG LEARNERS STUART DRAPER @Stu_Draper #StukentDS18
- 23. HERE’S WHAT YOU’LL GET ACT NOW!!! You get all this for just $499.99STUART DRAPER @Stu_Draper #StukentDS18
- 24. HERE’S WHAT YOU’LL LEARN ACT NOW!!! You get all this for just $499.99 STUART DRAPER @Stu_Draper
- 25. BUT WAIT!! THERE’S MORE!! For conference attendees only Apply today and save $200!! $499.99 JUST $299.99STUART DRAPER @Stu_Draper #StukentDS18
- 26. NOW BACK TO OUR ORIGINAL PROGRAMMING Let’s talk about email #StukentDS18
- 27. Email Marketing Tips STUART DRAPER @Stu_Draper #StukentDS18
- 28. EMAIL CONVERTS BETTER FOR US STUART DRAPER @Stu_Draper #StukentDS18 Email Traffic 3.6% > 2.1% Non-Email Traffic 600+ Deals from Email Marketing
- 29. IDEAS FOR BUILDING YOUR LIST STUART DRAPER @Stu_Draper #StukentDS18
- 34. HAVE A HELPFUL REASON TO TALK TO THEM STUART DRAPER @Stu_Draper #StukentDS18 “Wanna buy my stuff?”
- 35. ACTUALLY TALK TO THEM INDIVIDUALLY STUART DRAPER @Stu_Draper #StukentDS18 --Personalized emails always perform better. --Conversational emails get more replies. WARNING: Don’t talk at them, or to a crowd.
- 37. IF THEY DON’T OPEN, NOTHING ELSE MATTERS STUART DRAPER @Stu_Draper #StukentDS18 Subject line should give them FOMO. Test different subject lines. Subject line must be relevant. Get creative with subject lines, but don’t just bait and hook.
- 38. Ya Gotta Have Goals STUART DRAPER @Stu_Draper #StukentDS18
- 39. HOW MANY EMAILS IS TOO MANY? STUART DRAPER @Stu_Draper #StukentDS18 When you’re no longer helping people.
- 40. Sequences (Drip Campaigns) Are Dynamite STUART DRAPER @Stu_Draper #StukentDS18 Use them wisely and with caution. You can “EXPLODE” your business for better or worse. Best open rates and click-through rates are here.
- 41. DNOs STUART DRAPER @Stu_Draper #StukentDS18 More unsubscribers, but more legitimate fans. More opens and clicks.
- 42. CONTENT IDEAS STUART DRAPER @Stu_Draper #StukentDS18 Embedded Videos Embedded countdown tickers Text is best for B2B Images are best for Physical Products and most B2C
- 43. Email Marketing Is Not Enough STUART DRAPER @Stu_Draper #StukentDS18