1. Beyond the Hype - Cloud Adoption in
Southeast Asia 2011
- Cloud Priorities and Drivers for CIOs and IT managers in 2011
Venu Reddy
VP, AMI-Partners Asia Pacific

2. Business Environment in Southeast Asia
Companies in Southeast Asia remain strongly growth focused
GDP Growth Forecast Revenue Growth Outlook 2011
Expected average Revenue Growth:
North
America 7.0% 9.7%
Western
Europe 2.5% 6.9%
Southeast
Asia 8.6% 10.9%
BRIC
11.6% 13.3%
Source: IMF, World Economic Outlook, April 2011 Source: AMI-Partners Business Survey among enterprises in Southeast Asia

3. Business Priorities in Southeast Asia
Business Drivers and Business Priorities of SEA Organizations
Drive Sustainable Business Growth beyond regional boundaries
• Take advantage of Asia as the world’s growth hub
• Leverage growth opportunities beyond regional and establish global footprint
Increase level of innovation
• Drive innovation that enables greater mindshare and market-share regionally and
globally
Reduce Time To Market
• Bring breakthrough innovations to market to increase global competitiveness
• Constantly reduce time to reach ROI targets for product and service innovations
Establish customer-centric processes and structures
• Establish agility to increase responsiveness towards to increasingly demanding
customer needs
• Grow service capabilities to increase customer satisfaction
Improve ability to execute
• Support organizational development with structures, tools, processes to constantly
improve productivity and customer experience

4. IT Priorities in South East Asia
Strategic Priorities for CIOs and IT Managers
IT Organization as Business Enabler for future growth
• Establish IT Organization as a trusted advisor in an environment of constantly
changing requirements
Support internationalization and Mobility
• Workforce is increasingly mobile and applications will be accessed from any-where,
any-time, any-device and in a secure manner
Orchestrate Business Innovation
• Ensure process flexibility to foster organizational innovation
• Focus resource contribution to innovation- and value creating priorities rather than
maintenance and break-fix activities
Develop future-proof agile IT strategy
• Increase utilization of technology investments (servers, storage, connectivity, etc.) to
ensure higher ROI through virtualization, cloud technologies and outsourcing
• Ensure interoperability of applications and devices
Bring Consumer IT Experience to the Enterprise
• Use technology to establish a unique user experience and that supports an increasing
number of heterogeneous devices and applications

5. Cloud Maturity Levels in SEA
20% Adopting Target Segments
Key Business Drivers
Singapore  Companies that need its staff to focus on
more business critical solutions
15%  Companies with strong customer interaction
needs
Growth-Oriented
Adoption
10%  Companies that need to grow in a highly
competitive environment
Malaysia Indonesia
Industry Profile
5% Thailand  Segments with partners that need to use
standardized and best of breed solutions
Vietnam
Philippines Geographic Profile
0%  Companies with distributed offices and need
access to consistent solutions and processes
5% 7% 9% 11% 13% 15%
Growth

6. Cloud Realities – Technology Adoption
Cloud Adoption Cycle in Southeast Asia
40% 41% 43%
38% 39%
35%
32% 31% 32%
28%
22% 23%
18% 16%
15% 13%
11% 9% 9%
5% 5%
3%
SaaS
Already Deployment
IaaS Deployed Planned next 12
%age of Companies using Cloud technologies months

7. 3 Waves of Approaching the Cloud
Organizations and countries are spread over the 3 waves Expand the Enterprise
based on their technology strategy and business mindset • High quality connectivity
accessed by all types of devices
Connect the Enterprise • Agile business processes with
agile IT to ensure faster route to
• High quality physical & mobile
market
Build the Infrastructure connectivity
• Rules based profiles and
• Applications that are open to
• Need to have a connected information access
organization access from multiple locations
• Building stable server & storage • Focus on utilization level and
ROI of infrastructure Key Drivers
infra
• Disparate application landscape • Have started virtualization  Fast evolving market and
• Minimal investment in open strong need for innovative
infrastructure/applications Key Drivers solutions
 Strong competition that is  Technology that has evolved
Key Drivers driving revenue and to meet business needs
 Increase utilization of profitability pressure  Need to interoperate
infrastructure  Customers that are aware of between staff and customers
 Drive operational efficiency their needs and have high seamlessly
of IT service expectations
 Control cost of building the IT  Skilled staff that is focused on
infrastructure productivity

8. 2011 Cloud Priorities
Key Cloud Priorities Rationale for Adopting Cloud Solutions
Private vs. Public Clouds Enhancement of existing application is key driver for
 Hybrid cloud will dominate the landscape as data adopting cloud solutions in SEA
security concerns continue
 Risk-averse approach towards public clouds is
emerging to start with low-risk workloads and Replace Enhance Replace Implement
applications existing existing outsourced new
SaaS Priorities Apps Apps Apps Functions
 Focus is on applications that enhance existing SG
solutions
 Integration capabilities and requirements are key MY
decision criteria before moving processes into the TH
cloud
 Priority will be to drive frontline applications IN
ahead of the others
IaaS Priorities VI
 Increase utilization levels of existing investments
 Increase capacity requirements PHI
 Limit project based cost by renting/leveraging
vendor PaaS solutions
Managed Services Priorities >= 50% 35 – 49% 20 – 34% 10-19% <10%
 Out-task specific technology management to of all companies
external partners to free up internal IT resources
for more value-generating activities

9. Defining your Cloud Strategy
Guiding Principles for building a Cloud Strategy and setting the right priorities
 Do not defocus on alignment with your business priorities
 Define priorities where cloud and virtualization technologies can help you to better meet
your objectives
 Prioritize use cases and workloads and establish realistic value expectations in terms of
 Improve Profitability and support business growth
 Service and process quality improvement
 Increase internal innovation potential
 Define clear milestones and measures for success for every cloud engagement
 Segment project portfolio into
 Core: Mission-critical services and processes that allow competitive differentiation
 Context: Organizational-unique services with limited differentiation potential
 Commoditized services: Pure support services with no differentiation potential
 Start small, think big and understand integration requirements
 pilot cloud projects and develop a strategic cloud roadmap
 Define best-fit cloud approach to decide for private or public cloud approach
 Focus on right-sourcing not “cloud-sourcing”

10. Thank You
Venu Reddy
+65 6220-5535
vreddy@ami-partners.com
www.ami-partners.com