TROG: Twitter Use in Research and Clinical Care
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TROG: Twitter Use in Research and Clinical Care
- 1. Corporate partner Twitter Use In Research and Clinical Care Matthew Katz, MD
- 2. Corporate partner Overview • Introduction • Potential Influence in Cancer Care • Who is Involved? • Examples in Radiation Oncology
- 3. Corporate partner Introduction to Twitter
- 4. Corporate partner How It Works • Short real-time messaging – Tune in to ‘hot topics’ related to research or clinic – Network with people interested in cancer care globally • Hyperlinks allow you connect it to richer content – Details of newly opened clinical trials – Share your research • Not private, but neither is your research!
- 5. Corporate partner Anatomy of a Tweet 140 characters
- 6. Corporate partner Anatomy of a Tweet Hashtags • Searchable metadata • Catalyst for • Viral content • Communities
- 7. • Data analytics firms track us, including NPI numbers Creation Pinpoint, http://bit.ly/1hU6Kqd
- 8. Corporate partner You are not Anonymous IP Address = Identity
- 9. Corporate partner Audience by communication method Bik HM, Goldstein MS. PLOS Biol 2013
- 10. Corporate partner Sharing Research with Social Media Allen et al, PLoS ONE, 2013
- 11. Corporate partner Social Media and Citations G Eysenbach, J Med Int Res 2011 • Correlation only? • One RCT: no increased citations* • Altmetrics used for Impact Factor *Fox CS et al, Circulation 2014
- 12. Corporate partner Relevance to Research • Only 0.04% of published medical research gets mainstream attention • Social media provides a way to share your research with patients, caregivers who may directly benefit
- 13. Corporate partner Practical • Cancer patients and caregivers are increasingly online, seeking help and support • If clinicians and researchers don’t engage, expect more influence on health decisions by – Peers and family – Fearmongerers, opportunists – Industry
- 14. Corporate partner Clinical Trials Groups on Twitter Group Twitter Handle Followers* Tweets* AllianceNCTN @Alliance_org 564 498 ECOG-ACRIN @EAOnc 365 569 EORTC @EORTC 1989 670 NRG [formerly RTOG] @NRGOnc 334 299 SWOG @SWOG 1342 886 TROG @TROGfightcancer 366 304 * As of 22 March 2015
- 15. Corporate partner Organizations and Journals Organization Twitter Handle Followers World Health Organization @WHO 2.2 M Mayo Clinic @MayoClinic 1.1 M Science Magazine @ScienceMagazine 249 K NEJM @NEJM 252 K Lancet @TheLancet 168 K National Cancer Institute @theNCI 79 K ASCO @ASCO 35 K Union for International Cancer Control @UICC 5.7 K Cancer Australia @CancerAustralia 1.5 K Twitter data, March 23, 2015
- 16. Corporate partner Medical Oncology Is Leading M Katz, Mayo SMHN, http://mayocl.in/1tqewx2
- 17. Corporate partner ASCO Annual Meeting
- 19. Corporate partner #radonc Journal Club
- 20. Corporate partner #radonc Journal Club Symplur.com
- 22. Corporate partner Twitter Creates Research Opportunities
- 23. Corporate partner Conclusions • Twitter provides opportunity to share, learn • Simple to use, global reach • Currently best platform for cancer researchers to connect with each other and general public
- 24. Corporate partner Thank you! • David Ball • Dion Forstner • Jarad Martin • Puma Sundaresan • Sandra Turner
Notes de l'éditeur
- Social media information network
- Social media information network
- Hashtags let you “narrowcast” and create communities based upon interest - Why shouldn’t every disease have ability to create community?