All about green tea cultivation, processing , positioning , product development ; recommended strategies & best practices by branders

1. “WHERE THERE IS (GREEN) TEA
THERE IS HOPE ”
Tea, though ridiculed by those who are naturally
coarse in their nervous sensibilities will always be the
favorite beverage of the intellectual.
Thomas de Quincey

2. WHAT IS GREEN TEA
 Green tea is made from the leaves from Camellia
sinensis that have undergone minimal oxidation
during processing

3. WHAT ARE BIO CHEMICAL CHARACTERISTICS OF
GREEN TEA
 The cardinal antioxidative ingredient in the green
tea extract is green tea catechins (GTC), which
comprise four major epicatechin derivatives;
namely, epicatechin (EC), epigallocatechin (EGC),
epicatechin gallate (ECG), and epigallocatechin
gallate (EGCG)

4. HOW IS GREEN TEA PRODUCED
 Green tea is processed and grown in a variety of ways, depending on the type of green tea
desired. As a result of these methods, maximum amounts of polyphenols and volatile organic
compounds are retained, affecting aroma and taste.
 The growing conditions can be broken down into two basic types − those grown in the sun and
those grown under the shade. The green tea plants are grown in rows that are pruned to
produce shoots in a regular manner, and in general are harvested three times per year.
 The first flush takes place in late April to early May. The second harvest usually takes place
from June through July, and the third picking takes place in late July to early August.
Sometimes, there will also be a fourth harvest. It is the first flush in the spring that brings the
best-quality leaves, with higher prices to match.

5. GREEN TEA PRODUCTION
 Green tea is processed using either artisanal or modern methods. Sun-drying,
basket or charcoal firing, or pan-firing are common artisanal methods. Oven-
drying, tumbling, or steaming are common modern methods.
 Processed green teas, known as aracha are stored under low humidity
refrigeration in 30- or 60-kilogram paper bags at 0–5 °C (32–41 °F). This aracha
has yet to be refined at this stage, with a final firing taking place before blending,
selection, and packaging takes place.
 The leaves in this state will be re-fired throughout the year as they are needed,
giving the green teas a longer shelf-life and better flavor. The first flush tea of May
will readily store in this fashion until the next year's harvest. After this re-drying
process, each crude tea will be sifted and graded according to size. Finally, each
lot will be blended according to the blend order by the tasters and packed for sale

6. WHAT ARE THE COUNTRYWISE
PRODUCTION & EXPORTS OF GREEN TEA
 2006 Green tea production and export (in
thousands of metric tons)
 Country Production Export
 China 782.4 (80.8%) 218.7 (83.0%)
 Japan 91.8 (9.5%) 1.6 (0.6%)
 Vietnam 66.0 (6.8%) 26.0 (9.9%)
 Indonesia 20.0 (2.1%) 9.1 (3.5%)
 World 968.1 (100%) 263.5 (100%)

7. WHICH ARE THE IMPORTANT VARIANTS OF
GREEN TEA
 Green tea is the most popular form of tea in China.
Chinese green teas are made from over 600
different cultivars of the Camellia sinensis plant,
giving plenty of variety and regional teas.
 Chinese green teas are traditionally pan-fired,
unlike the Japanese steaming process. Other
processes in China include oven-dried and sun-
dried. Due to the different production process,
Chinese teas are said to have a more "earthy" taste
than Japanese teas.

8. WHICH GEOGRAPHICAL REGIONS PRODUCE
GREEN TEA IN CHINA
 Zhejian , Jiangsu , Fujian , Jiangxi & Anhui are important Provinces for Green Tea
Production
 Zhejiang Province is home to the most famous of all teas, Xi Hu Longjing (西湖龙
井), as well as many other high-quality green teas.
 龙井 Longjing
 Maybe the most well-known green tea in China; originates from Hangzhou (杭州),
the capital of Zhejiang Province. Longjing in Chinese literally means dragon well.
It is pan-fired and has a distinctive flat appearance. The tasteless frying oil is
obtained from tea seeds and other plants. There are many fake Longjings on the
market[4] and in less-scrupulous tea houses around the country. 景 宁 惠 明
茶 Huiming
 Named after a temple in Zhejiang.开化龙顶 Kaihua Longding
 A tea from Kaihua County known as Dragon Mountain.华顶云雾 Hua Ding
 A tea from Tiantai County, named after a peak in the Tiantai mountain range.天目
青顶 Qing Ding
 A tea from Tian Mu, also known as Green Top.平水珠茶 Gunpowder
 A popular tea also known as zhuchá, originates in Zhejiang but is now grown
elsewhere in China. This tea is also the quintessential ingredient in
brewing Maghrebi mint tea, which is brewed green tea with fresh mint.

9. WHAT IS THE DIFFERENCE BETWEEN CHINESE
& JAPANESE GREEN TEA
 Japanese green tea is made from the Yabukita (薮北?) cultivar of
the camellia sinensis plant. Unlike Chinese green teas which are
pan-fired, Japanese green teas are steamed giving them a more
"vegetative" or "leafy" taste. The exception is hōjicha, a
Japanese roasted tea. Japanese green teas are categorized by
the age of the leaves: young leaves are called sencha[citation
needed] and the more mature, larger leaves are called bancha.
Types of tea are commonly graded depending on the quality and
the parts of the plant used as well as how they are
processed.[5] There are large variations in both price and quality
within these broad categories, and there are many green teas
that fall outside this spectrum. The best Japanese green tea is
said to be from the Yame (八女 yame?) region of Fukuoka
Prefectureand from the Uji region of Kyoto. Uji has been
producing Ujicha (Uji tea) for four hundred years, pre-dating the
prefecture system. It is now a combination of the border regions
of Shiga, Nara, Kyoto, and Mie prefectures. Shizuoka
Prefecture produces 40 percent of raw tea leaf

10. WHAT ARE THE IMPORTANT JAPANESE GREEN
TEAS
 Sencha (煎茶?, decocted tea)
 The first and second flushes of green tea made from leaves that are exposed directly to sunlight. This is
the most common green tea in Japan. The name describes the method for preparing the
beverage.Fukamushicha (ja) (深蒸し茶?, long-steamed green tea)
 Sencha, which, in the processing of the leaves, has been steamed two times longer than usual Sencha,
giving it a deeper color and producing a fuller flavor in the beverage.Gyokuro (玉露?, Jade Dew)
 Gyokuro is a fine and expensive type that differs from Sencha (煎茶) in that it is grown under the shade
rather than the full sun for approximately 20 days.[6] The name "Gyokuro" translates as "jade dew" and
refers to the pale green color of the infusion. The shading causes the amino acids (Theanine) and
caffeine in the tea leaves to increase, while catechins (the source of bitterness in tea, along with
caffeine) decreases, giving rise to a sweet taste.[7] The tea also has a distinct aroma.Kabusecha (冠茶?,
covered tea)
 Kabusecha is made from the leaves grown in the shade prior to harvest, although not for as long
as Gyokuro. It has a more delicate flavor than Sencha. It is sometimes marketed as
Gyokuro.Tamaryokucha (玉緑茶?, lit. ball green tea)
 Tamaryokucha has a tangy, berry-like taste, with a long almondy after-taste and a deep aroma with
tones of citrus, grass, and berries. It is also called Guricha.Bancha (番茶?, coarse tea)
 Lower grade of Sencha harvested as a third- or fourth-flush tea between summer and autumn. Aki-
Bancha (autumn Bancha) is not made from entire leaves, but from the trimmed unnecessary twigs of the
tea plant.

11. WHAT ARE THE IMPORTANT JAPANESE GREEN
TEAS
 Kamairicha (窯煎茶?, pan-fired tea)
 Kamairicha is a pan-fired green tea that does not undergo the usual steam treatments of Japanese tea and does
not have the characteristic bitter taste of most Japanese tea.By-product of Sencha or Gyokuro
 Kukicha (くき茶?, stalk tea)
 A tea made from stems, stalks, and twigs. Kukicha has a mildly nutty, and slightly creamy sweet flavor.Mecha (芽
茶?, buds and tips tea)
 Mecha is green tea derived from a collection of leaf buds and tips of the early crops. Mecha is harvested in spring
and made as rolled leaf teas that are graded somewhere between Gyokuro and Sencha in quality.Konacha (粉
茶?, (coarse) powdered tea)
 Konacha is the dust and smallest parts after processing Gyokuro or Sencha. It is cheaper than Sencha and
usually served at Sushi restaurants. It is also marketed asGyokuroko (玉露粉?) or Gyokurokocha.Other
 Matcha (抹茶?, powdered tea)
 A fine ground tea made from Tencha. It has a very similar cultivation process as Gyokuro. It is expensive and is
used primarily in the Japanese tea ceremony. Matcha is also a popular flavor of ice cream and other sweets in
Japan.Tencha (ja) (碾茶?, milling tea)
 Half-finished products used for Matcha production. The name indicates its intended eventual milling into matcha.
Because, like gyokuro, it is cultivated in shade, it has a sweet aroma. In its processing, it is not rolled during
drying, and tencha, therefore, remains spread out like the original fresh leaf.Genmaicha (玄米茶?, brown rice tea)
 Bancha (sometimes Sencha) and roasted genmai (brown rice) blend. It is often mixed with a small amount
of Matcha to make the color better.Hōjicha (ほうじ茶?, roasted tea)
 A green tea roasted over charcoal (usually Bancha).Aracha (荒茶?, raw green tea)
 Half-finished products used for Sencha and Gyokuro production. It contains all parts of the tea plant.Shincha (新
茶?, a new tea)
 First flush tea. The name is used for either Sencha or Gyokuro.Funmatsucha (粉末茶?, instant powdered tea)
 Milled green tea, used just like instant coffee. Another name for this recent style of tea is "tokeru ocha," or "tea
that melts."

12. WHAT IS KAHWAH
 Kahwah (Urdu: ‫قہوہ‬ ,also transliterated qehwa, kehwa or kahwa) is a
traditional green tea preparation consumed in Afghanistan, northern Pakistan,
some regions of Central Asia as well as the Kashmir Valley. In Pakistan, it is
made in the Khyber Pakhtunkhwa, Gilgit-Baltistan and north Punjab regions.
It is a popular breakfast beverage amongKashmiris, generally accompanied
with special Kashmiri baked items like girda. Kashmiri Pandit migrants living
in the North Indian plains, particularly in the urban agglomeration of Delhi,
have also contributed to the tea's popularity among non-Kashmiris.
 Origins
 The Arabic word qahwah ( ‫قهوة‬) may have been the root for kahwah or kehwa.
However, whereas qahwah is used for coffee beans, the BMC[clarification
needed] kahwa is an aromatic green tea beverage.
 Even though exact origins of kehwa are still unclear, most Kashmiris believe
that the aromatic traditional drink kehwa dates back to times immemorial and
has been a part of local consumption for ages. Certain sources[who?] also trace
the origins of the drink to the Yarkand Valley in the Xinjiang area (which, with
Kashmir, was part of the Kushan Empireduring the 1st and 2nd centuries AD).
It is likely that use of kehwa and its spread from one region to another was
facilitated and popularised in these regions during Kushan rule. It's also used
in gujrat.

13. HOW IS KAHWA PREPARED
 The tea is made by boiling green tea leaves
with saffron strands, cinnamon bark, cardamom pods and occasionally
Kashmiri roses to add a great aroma. Generally, it is served
with sugar or honey and crushed nuts, usually almonds or walnuts. Some
varieties are made as an herbal infusion only, without the green tea leaves.
 Traditionally, kahwah is prepared in a brass kettle known as a samovar. A
samovar consists of a "fire-container" running as a central cavity, in which live
coals are placed keeping the tea perpetually hot. Around the fire-container
there is a space for water to boil and the tealeaves and other ingredients are
mixed with the water. Kahwah may also be made in normal pans and vessels,
as modern day urban living may not always permit the use of elaborate
samovars.
 Kahwah is usually served to guests or as part of a celebration dinner, and
saffron (kong) is added to the kahwah for special visitors. It is often served in
tiny, shallow cups. Kehwa in Kashmir is also commonly served
after Wazwan and elaborate family dinners.
 Sometimes milk is added to the kahwah, but this is generally given to the
elderly or the sick.
 Kahwah is usually served after food (usually lunch) in the North
Malabar region of India.

14. WHAT ARE HEALTH BENEFITS OF GREEN TEA
 Green tea contains a variety of enzymes, amino
acids, carbohydrates, lipids, sterols, related compounds, dietary minerals,
and phytochemicals such as polyphenols, flavanols, and caffeine.
 Polyphenols found in green tea include but are not limited to epigallocatechin
gallate (EGCG), epigallocatechin, epicatechin gallate,
and epicatechin; flavanols such as kaempferol, quercetin, and myricitin are
also found in green tea.
 Numerous claims have been made for the health benefits of green tea based
on its chemical composition, in vitro studies, animal studies, and human
epidemiological studies. Preliminary research on many of these claims is
promising, but many also require further study to evaluate.
 In 2011 a panel of scientists published a report on green tea's claimed health
effects at the request of the European commission: in general they found that
the claims made for green tea were not supported by good scientific
evidence. Although the mean content of flavonoids and catechins in a cup of
green tea is higher than that in the same volume of other food and drink items
that are traditionally considered to promote health, flavonoids and catechins
have no proven biological effect in humans

15. DOES GREEN TEA FIGHT CANCER
 There is no conclusive evidence that green tea helps to prevent or treat cancer in
people. A review of existing studies concluded that while suggestive evidence
existed, it did not amount to a clear indication of benefit.
 Daily consumption of black tea (but not green tea) has been associated with a
significant reduction in death from all cancers. Limited evidence that green tea
consumption may be associated with a slightly lower risk of esophageal cancer in
the Chinese population, a lower risk of lung cancer in women, and a lower risk
of oral cancer in Asian people.[14][15][16] Another analysis of observational data
conducted in 2012 suggested that green tea consumption may have a favorable
effect on lung cancer risk. The observed effect was strongest in those who
consumed more than seven cups of green tea daily. A 2011 meta-analysis of
epidemiological studies found limited evidence that green tea consumption may be
associated with a moderately reduced risk of liver cancer in Chinese and Japanese
people.
 Limited evidence suggests that green tea consumption is not associated with the
risk of developing pancreatic cancer or prostate cancer. The link between green
tea consumption and stomach cancer risk is unclear due to inconsistent evidence.
 Green tea interferes with the chemotherapy drug bortezomib (Velcade) and other
boronic acid-based proteasome inhibitors, and should be avoided by people taking
these medications

16. WHAT IS THE IMPACT OF GREEN TEA ON
OTHER COMMON DISEASES
 Cardiovascular disease
 Daily consumption of green tea has been associated with a lower risk of death from
cardiovascular disease. In a 2015 meta-analysis of observational studies, an increase in one
cup of green tea per day was associated with a 5% lower risk of death from cardiovascular
causes.[13] Green tea consumption may be associated with a reduced risk ofstroke. A
2013 Cochrane review of randomized controlled trials concluded that green tea consumption for
3–6 months appears to lower systolic and diastolic blood pressures a small amount (about 3
mmHg each).[25][26] Additional analyses examining the effects of long-term green tea
consumption on blood pressure have reached similar conclusions.[27][28][29]
 Glycemic control
 Green tea consumption lowers fasting blood sugar but the beverage's effect on hemoglobin
A1c and fasting insulin levels was inconsistent.
 Hyperlipidemia
 Drinking green tea or taking green tea supplements decreases the blood concentration of total
cholesterol (about 7 mg/dL), LDL cholesterol (about 2 mg/dL), and does not affect the
concentration of HDL cholesterol. A 2013 Cochrane review performed a meta-analysis of
longer-term randomized controlled trials (>3 months duration) and concluded that green tea
consumption lowers total and LDL cholesterol concentrations in the blood.
 Mortality risk
 Daily consumption of green tea is significantly associated with a lower risk of death from any
cause; an increase of one cup of green tea per day is linked with a 4% lower risk of death from
any cause.
 Weight loss
 There is no conclusive evidence that green tea aids in weight loss for obese people.

17. WHAT IS GUNPOWDER GREEN TEA
 Gunpowder tea is one of the best-known and most liked of all
the standard, country green teas.
 Gunpowder tea is so named because of the logical play-on-
words that exists between Gunpowder tea and gunpowder the
propellant: the finished tea resembles the steel-grey/green
colour and pellet shape of the propellant gunpowder.
 Additionally, the ball-shaped finished tea pellets gently ‘pop'
open when exposed to the steeping water and, the stimulant
nature of tea could be construed as a pun on the term
propellant.
 Both being of Chinese invention, it was most likely either an
observant foreigner who first coined the term for use
describing the tea or perhaps there was once a very
improperly-labeled container that must have been a
disappointment for the recipient who expected propellant and
received tea by mistake!

18. HOW IS GUNPOWDER GREEN TEA PRODUCED
 Formerly rolled by hand, Gunpowder tea is now
manufactured primarily by machinery (rollers and
tumblers) that roll and shape the leaf tea into little
pellets.
 Gunpowder tea was shaped into its pellet form
originally for quality and keeping purposes, as it
shipped more compactly and retained its fresh
flavor better with so little surface area exposed.
 Gunpowder tea was among the first whole-leaf
forms of tea, a logical progression from the
compressed tea forms that preceded it.

19. WHEN IS GUNPOWDER GREEN TEA PRODUCED
 Gunpowder tea is generally manufactured during
the summer and fall tea seasons, using the more
mature leaf of those time periods - which is also
stronger in flavor.
 Larger leaves are traditionally used for rolling the
leaf tea into pellets, and they are also more pliable -
which is important for properlyshaping the tea
pellets.
 A small amount of Gunpowder tea is manufactured
using early-season leaf; this difficult-to-produce tea
has a clearer flavor and consists of very small
pellets.

20. WHICH ARE THE BEST GUNPOWDER GREEN
TEAS
 There are many grades (sizes) of Gunpowder tea,
the finest being the smallest ( as it is with most tea).
The smallest size and highest grade is marketed as
Imperial Pinhead.
 When plucking the leaf for Gunpowder tea, it is
critical that the pickers be accomplished, as torn
leaf will create problems during the rolling phase,
and irregularly-sized leaf will need to be sorted out,
as it is extremely difficult to roll uniform pellets from
diverse leaf.

21. WHICH ARE THE VARIETIES OF GUNPOWDER
GREEN TEA
 When sold as a variety of tea, gunpowder tea has several
varieties:
 Pingshui gunpowder :The original and most common variety of
gunpowder tea with larger pearls, better color, and a more
aromatic infusion, which is commonly sold as Temple of Heaven
Gunpowder or Pinhead Gunpowder, the former, a common brand
of this tea variety.
 Formosa gunpowder: A gunpowder style tea grown
in Taiwan near Keelung, it is claimed to have its own
characteristic aroma, different from that of Zhejiang
Provincegunpowder grown in mainland China. Formosa
gunpowder teas are typically fresh or roasted oolongs.
 Ceylon gunpowder: A gunpowder variant grown in Sri Lanka,
usually at altitudes exceeding 1,800 metres (6,000 ft), see Green
Ceylon teas.
 Several types of green teas are commonly rolled into
"gunpowder" form, including Chunmee, Tieguanyin, Huang
Guanyin, and Dong Ding, as well as many other oolong and
higher-end jasmine teas

22. HOW IS GUNPOWDER GREEN TEA BREWED
 While brewing methods vary widely by tea and individual
preferences, 1 teaspoon of looseleaf tea is
recommended for every 150ml (5.07 oz) of water. Ideal
water temperature for this type of tea is between 70 °C
(158 °F) to 80 °C (176 °F).
 For the first and second brewing, leaves should be
steeped for around one minute. It is also recommended
that the tea cup or tea pot used be rinsed with hot water
prior to brewing the tea to warm the vessels. When
brewed, gunpowder tea is a yellow color.
 The flavor of brewed gunpowder tea is often described
as thick and strong like a soft honey, but with a smokey
flavor and an aftertaste that is slightly coppery. This type
of tea is often seen as having a flavor that is somewhat
grassy, minty, or peppery

23. WHAT IS MOROCCAN MINT TEA
 Gunpowder tea is exported to the Maghreb where it
is used in the preparation of traditional North
African mint tea. The Berber tea ritual is at the heart
of any social gathering, from an informal visit to a
neighbour to lavish soirees with dignitaries. Mint tea
is made by adding mint and sugar or honey to
gunpowder tea while brewing.

24. WHICH ARE THE LEADING BRANDS OF GREEN TEA –GAYOT
RATINGS-1 -MARIAGE FRERES THE VERT FUJI YAMA
Mariage Frères' Offering from Mount Fuji
Cultivated on the slopes of Mount Fuji, this cleansing green
tea from esteemed French tea house Mariage Frères, a
Paris institution since 1854, is well-suited to purists. Devoid
of grassiness, it is composed of a single, delightful green
tea note. Naturally rich in vitamin C and antioxidants and
lightly caffeinated, it is a pleasant daytime pick-me-up for
those who prefer a delicate, unadulterated flavor. Thé Vert
Fuji Yama is available loose or in muslin sachets, which
include 2.5 grams. For optimum flavor, bring the water to a
simmer (about 194°F) and let the tea infuse for one minute.

25. GAYOT RANK 2-HARNEY AND SONS GREEN TEA
WITH THAI FLAVORS
One of GAYOT's favorite tea purveyors,
the family-run Harney & Sons, makes this
splendid, mellow, blended green tea spiked
with coconut, vanilla, lemongrass and
ginger. The delicate leaves should be
steeped just three minutes. Available in
silken sachets or loose.

26. GAYOT RANK 3-TEAVIVRE PREMIUM DRAGON
WELL LONG JING GREEN TEA
Teavivre specializes in organic teas (black,
green, herbal and floral) from several
different Chinese provinces such as hilly and
subtropical Zhejian, where Premium Dragon
Well Long Jing Green Tea hails from. It is one
of the top-selling teas in China and is served
to high-profile visitors such as heads of
states. When brewed, its flattened, dried
leaves produce a subtly rich, sweet, orchid-
like and mildly vegetal flavor. Not at all bitter
on the palate and rich in antioxidants,
Premium Dragon Well Long Jing Green Tea
is a great choice for novice green tea
drinkers and aficionados alike.

27. GAYOT RANK 4- NUMI ORGANIC GUNPOWDER
GREEN TEA
Here's one of GAYOT's favorite
offerings of the Gunpowder tea
variety. These are steamed
leaves that are rolled up into tight
pellets that explode with flavor
once they are steeped in hot
water — the smaller the pearls,
the higher the quality. These
organic, halal-certified and
kosher beads from Numi deliver
a kicky vegetal flavor.

28. GAYOT RANK 5- SHANGRI LA ORGANIC TROPICAL
ORANGE GREEN TEA
A Fruity Escape
Shangri La's Organic Tropical Orange
Green Tea has become GAYOT's favorite
pick-me-up. It tickles the nose with
tantalizing orange aromas. On the palate,
you get less orange, which is too bad, but
instead you are treated to coconut and
well-rounded tropical fruit flavors, which
are just as awesome. Don't steep it too
long, as it will turn bitter, killing the delicate
flavors. All of Shangri La's tea gardens are
Rainforest Alliance members, with strict
standards for worker and environmental
protection.

29. WHAT IS THE STATE OF THE INDIAN GREEN
TEA MARKET & WHICH ARE PREVAILING
BRANDS GREEN TEA IN INDIA
 LIPTON GREEN TEA
 Lipton Green Tea is the most popular green tea brand in India, which is consumed by a large population in the
country. Lipton Green Tea is a product of Unilever, a multinational corporation globally acclaimed for its products.
 Pure, Mint, Jasmine and Citrous are some of the variants of Lipton Green Tea, which are popular among people.
 TWININGS GREEN TEA
 Twinings is another popular green tea brand in India and a leading player of tea bags in India. Some of the
variants of Twinings Green Tea are Lemon, Mint, Jasmine and Earl Grey.
 Twinings Green Tea because of its quality, taste and aroma has emerged as a preferred green tea brand in India.
Apart from Green Tea, Twinings offers Black Tea and Herbal Infusions, which are available in many flavours.
 ORGANIC INDIA
 Next on this list is Organic India, a globally known company for its premier quality organic and herbal products. It
offers green tea under the name of Tulsi Green Tea, which uses Tulsi and Green Tea as its ingredients. Tulsi
Green Tea has many health benefits like stress reduction, improves respiratory system and reduces weight.
 Another popular variant of Green Tea is Tulsi Jasmine Green Tea, which uses Green Tea, Tulsi and Jasmine as
its ingredients.

30. GREEN TEA IN INDIA
 GAIA GREEN TEA
 Gaia Green Tea is placed at 4th in the list of top 10 green tea brands in India. Gaia
offers excellent quality green tea in many variants like Ginger, Lemon, Elaichi,
Honey, etc.
 These variants of green tea are not only great in taste, but also provides various
health benefits. Apart from green tea, Gaia offers various products like Health
Supplements, Herbal Infusions, Health Bars, etc.
 HIMALAYA GREEN TEA
 Himalaya Green Tea is next on this list, which is a product of Himalaya, a famous
brand of health care products. Himalaya Green Tea is available in tea bags, which
can be used whenever required. Also, Himalaya offers various products related to
Oral Care, Derma Care, Hair Care, etc.
 TAJ MAHAL GREEN TEA
 Taj Mahal Green Tea is another popular green tea brand in India, which is owned
by Hindustan Unilever. Taj Mahal Green Tea is available in different variants that
include Honey Lemon and Darjeeling.

31. GREEN TEA IN INDIA
 YOGI GREEN TEA
 Next on this list is Yogi Green Tea, a green tea brand, which is
known for its quality and aroma. Yogi Green Tea is available in
many variants like Lemon Ginger, Pomegranate, Pure Green,
Energy, etc.
 TETLEY GREEN TEA
 Tetley Green Tea stands at 9th in the list of top 10 green tea
brands in India. Tetley offers green tea in many variants like
Lemon & Honey, Long Leaf and Ginger.
 CHAMONG PREMIUM GREEN TEA
 10th position is occupied by Chamong Premium Green Tea, a
product of Chamong Group. Chamong Premium green Tea is
not only rich in taste and aroma but also offers various health
benefits.


32. SUGGESTED TRENDS IN GREEN TEA PRODUCT
DEVELOPMENT
 Innovative Flavours mixing fruits preferably citrus
along with flowers can boost the taste
 In Western Countries vanilla plays an important role
and also flavours like raspberry and strawberry
 In India spices have an important role and one can
do an interesting health positioning by
juxtapositioning such masalas on a citrus base
 Herbs have an important role – especially tulsi ,
amla , ashwagandha which can be added on to a
citrus base

33. WHAT ARE THE PATTERNS IN CONSUMING
COUNTRIES OF GREEN TEA
 China & Japan were natural green tea consumption points
 Marco Polo carried the same to Morocco and the concoction of the
famous Moroccan Mint Green Tea was created there with the local
Moroccan Mint being added on there
 In Russia Green Tea is gradually gaining in popularity mainly due to
health reasons though it is presently not even 10% of the total
consumption

34. GREEN TEA IN THE UNITED STATES
Meanwhile, green tea, which accounts for just over
11 percent of the tea Americans drink, has been
growing much faster—the U.S. downs over 40
percent more than it did in 2000. And other fringe
and artisanal teas, like rooibos, oolong, and white
tea, are growing fastest—the category has grown by
nearly 8,000 percent over the past 10 years alone
and now accounts for roughly 6 percent of U.S. tea
consumption.

35. WHICH ARE THE RECOMMENDED SALES
CHANNELS OF GREEN TEA
 Internet sales channels remain a top draw as high
realization justify the sale of the product through this
medium
 The product can be positioned both on the taste as well
as the health platform
 On taste platform exotic flavours can be promoted
through clubs , top end hotels in line with various wine
and food festivals that can be organized
 On the health platform the product can be promoted
amongst doctors especially those dealing with lifestyle
diseases and special discount coupons can be provided
at diagnostic centres to encourage use of the product .

36. HEALTH KITTY PARTIES
 Educated upper SEC ladies can be encouraged to
set up small kitty parties to promote usage of such
products and help society in the process
 These can potentially take the shape of large
businesses in due course of time
 The bottled varieties can take on the soft drinks
segment as these are sugar free and exotic
varieties can provide pleasure to both the palette
and the digestive and metabolic functioning

37. SIGN OFF NOTE
 Feel free to communicate with the undersigned on
innovative business plans in this category which
can help to promote health globally and also for
your feedback & clarifications
 Possibilities being business partners of Double
Diamond Green can also be looked into .
 The undersigned is reachable at
sdasgupta444@gmail.com
THANK YOU