The presentation explains how personalization strategy has revolutionized brand relationships with customers. The rise in personalization strategies for services by brands and delivering personalized customer experiences is changing customer’s behaviour towards brands, making brands more personal. It is one of the most influential drivers for brands today to scale up customer buying journey and deliver a more secured and personal future experience by brands.

1. Personalized Marketing – Reaching the right
customers @ the right time!

2. Personalization vs Customization?
“Give customers what they
want”
“Interact with customers
by collecting implicit or
explicit user data to convey
the right message, at the
right time, to the right
person”
The information is
manipulative & subject to
changes to meet customer’s
specific need
A mirror-like response to meet
customer's needs
Let’s get it right first!
This is Personalization
This is customization

3. Personalization takes customization a step further!
Personalization is
conversation…
It is all about relevance & being
personal via one-to-one marketing.
It is a refined customer experience
achieved by gathering relevant data
of a particular customer or creating
a product or service to suit their
specific needs

4. Personalization – Objective
The main objective of personalized marketing is to develop a unique offering for
every individual customer. Every piece of information can be used to create a
personalized experience which is collected via search, online behavioural
activities & transactional purchases. It is all about:
Connecting the
customer easier and
faster
keeping the
communication lines
open
Attracting consumer
attention & interest via
creative ways
Increasing customer
satisfaction
Meeting customer needs
efficiently /effectively
Creating great
opportunities for
repeat business

5. Personalization – Today’s Scenario
Let’s look at the numbers!
Businesses implementing personalization
techniques experiences at least 19%
of increase in sales
56% of consumers are more
likely to buy based on relevant
personal experience
41% of customers interact with
ads that are targeted towards their
interests, unlike random ones
Did you know where do mailed
advertisements mostly do end up ?
Yep, the recycle bin!
The reason???
Because, these ads don’t apply to
a lot of people
58% of population want
personalization based on their private
information

6. Personalization for brands – Let the consumers talk!
Brand behavior has changed ; so does the mood and customer behavior towards brands
Geneu, the skincare brand applies microchip
technology to store customer DNA to offer a
bespoke monthly skin serum as per genetic profile
& lifestyle
Amazon’s 3D printing supply store for
custom creations offers plug and play
personalization interface for customers

7. Personalization – Steps to make your brand personal!
Start with who your customers are and find
out what they want
Build your strategy around actual buying
behaviour
Write content that speaks personally

8. Personalization Strategy – Ask these questions to
yourself
• What do you intend to achieve through personalization?
• What are the primary customer segments?
• What are the types of data or behaviour that is most valuable?
• How do you intend to deliver the personalized experience?
• How you would like to say it?
Customers are willing to share their personal
information if they find customized offers and
messages matching exactly to their interests
CONSUMERS WANT PERSONALIZATION!

9. Personalization – Types
Personalized
Emails
Send emails form an individual id, not a company id.
Use the recipient’s name
Gift marketing
Imprint the recipient’s name on the gift. Share gifts
that make an impact, like personalized diaries with
names and photographs, vehicles for the staff and
clients & accessories that one can use often like pen
drives, power banks, phones etc.
Tailored services
Create tailored services that meet the specific needs of
the customer (news pages on the web or specialized
newsletters)

10. Personalization – Types
Personalized SMS Segment email database and personalize messaging
to connect them
Customer
persona
Target content based on the customer personas
Engage in one-to-
one dialogue
Create reciprocal interactions that are positive and
transformative brand voice

11. If you want to learn more about
Personalized Marketing strategies…
Visit our site: to know the right strategies and tactics of
personalized marketing all power-packed in this whole book!
Explore a little more.
And that’s not all! There are more to
explore…