The presentation outlines the changing face of digital marketing and future idea to the digital marketers. To build customer experiences, marketers should take note of the hottest trending technology and streamline marketing strategies with changing technology for businesses to survive. With the era of artificial intelligence embracing digital media, marketers should scale up to smart marketing innovations that needs to be plotted to drive customers down the marketing funnel.

1. THE FUTURE
OF
MARKETING
(5 Survival Tips
for marketers!)

2. The Futuredepends on how Customerswill see your Business…
IT’s
2017!!
Times have
changed…
Technology
Data-driven
Digital Channels
THIS??? OR THAT ???

3. Sales should start working differently…
Just look at
the
numbers!

4. FUTURE OF MARKETING
(What has changed)

5. Its not about reaching 1000 people; it’s about reaching the 10 right people who can
reach another 100 people who reach 1000 people!
But what this means is…

6. The kind of content that rules marketing is
changing…
People should get your message in less than 3
seconds!

7. You should sell experiences in the name of Customer Experiences and not the
product
Big Data speaks of big bucks!!
But what this means is…

8. The Era of Artificial Intelligence!
5% of all enterprise
apps will inhibit some
form of AI in 2017
and 50% by 2021
LIKE HUMANS?
Work smarter to make relationships appear more human – on an individual level;
at any scale!

9. The Era of Artificial Intelligence!

10. Personalized Story telling to drive consumer behavior & emotions
Visual story telling platform is a hot place to start sharing with
audiences…

11. LIVE Video streaming is trending …
Connecting audiences more deeply…

12. In-feed Native ads on Social sites
The miniature form of websites with branded
content…

13. With so many TECHNOLOGICAL + DIGITAL transformations, these tips are helpful in
making your brand survive in future marketing. Try these…

14. 5 Survival Tips in Marketing
#1 Increase LIVE video streaming
Show the human side of your brand by showing short Live stream
videos
Live “In-the-moment”
Videos

15. 5 Survival Tips in Marketing
#2 Shoot custom welcome emails at diverse sequences for opt-in
offers
1. Check for the reason which the visitor has
subscribed your service
2. Speak to their specific interest
3. Create unique welcome sequence with a
clear Call To Action (CTA)

16. 5 Survival Tips in Marketing
#3 Write about Customers; Not your Brand
1. It’s not about you; it’s about them
2. Know what your customers are struggling
with
3. Educate & share how you can help them
out

17. 5 Survival Tips in Marketing
#4 Invest in SEO
Did You Know?
81% of shoppers will begin their
shopping with Google search?
SEO is Online word-of-mouth. Use it optimally for your customers to find you via
SEARCH!

18. 5 Survival Tips in Marketing
#5 Surprise + Delight Customers
Did You Know?
55% of shoppers will shop more
if they are promised a better
service?
Customers love surprises. Surprise them with little gifts unexpectedly to create memorable
experiences. Bring a smile. Happy customers buy more & promote your business.

19. Check out for more updates and insights from “Subhakar Rao Marketing Insights”.
Explore a lot more!
Want to learn more about the future of Digital
Marketing?
There won’t be content
fatigue, but there will be
something EXTRAORDINARY
to level up consumer’s
expectations which brands
have to stand for in order to
survive…
There won’t be
content fatigue,
but there will be
something
EXTRAORDINARY
to level up
consumer’s
expectations
which brandshave
to stand for in
order to survive…
There won’t be content
fatigue, but there will be
something
EXTRAORDINARY to level
up consumer’s
expectations which
brands have to stand for
in order to survive…
REGARDLESS OF DEVICE OR LOCATION!
There
won’t
be
content
fatigue,
but
there
will be
somethi
ng
EXTRAO
RDINAR
Y to
level up
consum
er’s
expecta
tions
which
brands
have to
stand
for in
order to
survive
…