1. What fishing teaches you on
mobile marketing ?

2. Fisherman : The Client
who is looking out for acquiring more bigger chunk of catch

3. Fish :
The Consumer
the bigger catch you get the better is your ROI, very slippery not many are brand loyal

4. The scoop net :
Tool to catch fish which are close to sea
surface a traditional tool/ media vehicle
in other words ,consumer who are close/ respond to media exposure

5. Fishing Rod : Another Media vehicle, for deep water hunt
Consumers who are spread over & not always easy to reach by
traditional media can be connect

6. The Lever : The fulcrum which helps the client pull heavy catch
easily
If it goes wrong. Client loose the consumer

7. The hook :
The content . The last mile connect to make fishing
possible.
solution to keep consumer connected with the brand for a longer duration

8. Big Fish :
Bigger catch ~ more Customer
More Consumer is greater ROI

9. Small Fish :
Small catch ~ Less Customer
Less Consumer , ineffective ROI

10. Most Common fishing Technique :
Client
uses these separately as each media vehicle to catch fish/ consumers
Press
TV
Radio
BTL / OOH

11. Result :
Reach, investment, return & time spend are not effective in
traditional media as all media work in silos

12. The Only direct connect : Mobility only connect
individual consumers on one to one basis which other traditional media
cant touch

13. Profile, target,
Engage, & re-target

14. Solution :
Get huge chunk of Consumers !
We offer to address this challenge by ~





Reaching In rural specially in media dark regions, deeper reach
Amplify your media noise
Gratify your consumer & thus connect long term
Listen to them real time, get feedback
Intergrade other media & get cross platform domino effect

15. How ? :
Press
The power of content on mobility
TV
Radio
BTL / OOH
Content is the hook

16. All fish dont eat same worms : so we have
various hooks to offer different consumers
Voice IVRs (Contests,
Info capturing,
Educating), SMS,
Email, Apps, AR,
Social Media, USSD,
Mobile Internet, Ad
Network
SEC- +A
Voice OBD's,
missed calls,
SMS
Email Marketing, SMS,
Social Media, Voice
recognition
SEC-A
SEC- B
SEC C,D,E

17. What “other media +mobile”
do for you ?
Traditional media
Engage
Consumer
365 days
with brands
*
Mobile hook
All traditional media
Press
TV
+
*
In any traditional media
brand connect with
consumers between 10
sec to 1 hour Max
Radio
BTL / OOH

18. Fulcrum :
Our intelligent server. It analyze profiles, segment
consumers by preference , behavior, habits & various other parameters as it
pulls the catch
Making life easy for brand managers or brand custodians to build a long term brand
association with its consumers

19. What you get end of fishing ? :
Consumer profile ,reconnect opportunity again & again

20. Catch Big !
Happy fishing !